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Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). The fact that they're still here, many weeks after the campaign is over, is a good indication that these are excess inventory, not valuable advertising space.) Whoever did it, it's not competent response advertising. So next time you're offered free media -- whether it's print ad space, broadcast, outdoor, or anything else -- look at it with a jaded, cynical eye. MORE
From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). With many businesses hurting, they're buying a lot less advertising. That has driven down the cost of broadcast media by as much as 50% compared to a year ago. Technorati Tags: marketing , advertising. This is a great opportunity for fundraisers. MORE
Leo Burnett was a legend in the advertising industry. As we so often see when ad agencies work with nonprofits, this message wanders away from the actual cause and chooses instead to broadcast an abstract conceptualization of the cause. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website). MORE
Donor Power Blog
FEBRUARY 26, 2009
From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). With many businesses hurting, they're buying a lot less advertising. That has driven down the cost of broadcast media by as much as 50% compared to a year ago. Technorati Tags: marketing , advertising. This is a great opportunity for fundraisers.
Donor Power Blog
FEBRUARY 5, 2009
Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). The fact that they're still here, many weeks after the campaign is over, is a good indication that these are excess inventory, not valuable advertising space.) Whoever did it, it's not competent response advertising. So next time you're offered free media -- whether it's print ad space, broadcast, outdoor, or anything else -- look at it with a jaded, cynical eye.
Donor Power Blog
MARCH 17, 2009
Leo Burnett was a legend in the advertising industry. As we so often see when ad agencies work with nonprofits, this message wanders away from the actual cause and chooses instead to broadcast an abstract conceptualization of the cause. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website).
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