Lower media costs can give fundraisers big advantages
Donor Power Blog
FEBRUARY 26, 2009
From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). With many businesses hurting, they're buying a lot less advertising. That has driven down the cost of broadcast media by as much as 50% compared to a year ago. Technorati Tags: marketing , advertising. This is a great opportunity for fundraisers.