How free media can make you stupid

Donor Power Blog

Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). As part of their Give One Get One campaign last fall, OLPC was the happy recipient of as much as $15 million worth of donated media, including TV, print, and billboards. Exhibit A: Billboards for OLPC's Give One Get One campaign. I don't know how much of the free media bonanza consisted of these billboards, but these are everywhere in Seattle.

How social media is changing nonprofits

Donor Power Blog

Seeing them primarily as advertising billboards or if-we-could-just-figure-it-out fundraising channels, on the other hand, can lead to frustration, boredom, or "I just don't see the point.". Technorati Tags: fundraising , nptech , social media. Posted by guest blogger Andrew Rogers. Jeff has written a few posts displaying a justifiable skepticism about the merits of social media tools like Facebook and Twitter for nonprofit fundraising and donor-communication.

How deadly are stupid nonprofit ads?

Donor Power Blog

In 2008, they hoped to do even better: With $12 million to $15 million in donated advertising, including TV, print, and billboards, and with to handle fulfillment. I believe OLPC was shot down at least in part by Stupid Advertising. Technorati Tags: fundraising , advertising. How much can stupid ads hurt a nonprofit? Plenty.

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