How free media can make you stupid
Donor Power Blog
FEBRUARY 5, 2009
Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). As part of their Give One Get One campaign last fall, OLPC was the happy recipient of as much as $15 million worth of donated media, including TV, print, and billboards. Exhibit A: Billboards for OLPC's Give One Get One campaign. I don't know how much of the free media bonanza consisted of these billboards, but these are everywhere in Seattle.