What a terrific advertisement!

iMarketSmart

The post What a terrific advertisement! Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement.

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Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Advertising Disclosures Registration Requirements Contract Issues UBIT Today, we’re answering your questions on advertising disclosures. Corporate Partnerships & The Law: Advertising Disclosures 1.

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Recession Advertising Opportunity

Cause Related Marketing

The opportunity is in what’s called ‘space available advertising.’ You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States.

Chasm between knowledge and ignorance in marketing and advertising

iMarketSmart

The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingIf you are spending your donors’ hard-earned cash on marketing (fundraising), you must watch this short video from one of my heroes – David Ogilvy. Lessons learned include: 1. Personalize your marketing to your supporters.

How Nonprofits Advertise on Social Media

Non Profit Marketing 360

Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Nonprofit advertising Beth Kanter Facebook Social Media

Do You Trust Advertising?

The Agitator

YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? If, by and large, folks are distrustful of advertising, what makes you think they would look any more favorably upon your fundraising appeals/advertising?

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.

Cheap authenticity > chic advertising

ImpactMax

flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. Every month I get a four-page, black and white, laser-printed newsletter from this free store.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. That doesn’t mean that cause advertising can’t be abstract.

Cause Marketing Advertising From Ben & Jerry's

Cause Related Marketing

The challenge of this kind of advertising is to deliver something as good as the cause (and the ice cream) without turning maudlin. Instead it occupies that vast middle ground that most advertising does.

Free Advertising for Your Nonprofit

A Small Change

As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign.

Native Advertising: Can It Be More Than Clickbait?

The Agitator

This new experiment was done on native advertising. For example, I went to a news story at random; these were the native advertising headlines: Glasses-Wearers Are Going Crazy Over This Website. Thus, advertisers like AT&T, Johnson & Johnson, Coke, Pepsi, etc.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

Social Media or Advertising Campaigns?

Diva Marketing Blog

Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.". . Spent the last 2 days at social media events in Atlanta.

Cause Marketing and National Television Advertising

Cause Related Marketing

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of the three, I appreciate Disney's ads (there are several versions) the most because they.

Using Sponsorship and Cause Marketing in Lieu of Advertising

Cause Related Marketing

In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads. Sponsorship is potentially cheaper than just buying ads, probably more targeted, more easily attuned to social media, and ‘stickier.’Pepsi

Optimizing Facebook display advertising results through audience testing

DonorDigital

This hands-on Case Study examines how nonprofits can use Facebook Advertising to drive potential supporters to you, giving them opportunities to engage in your mission. Online Advertising Social Media and Mobile facebook

The Secret to Great Nonprofit Advertising

Mission Minded

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.

CauseTalk Radio Ep19: New York Times Advertising Columnist Talks Cause Marketing

Selfish Giving

This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott

Arts Marketing 101: The Decision to Advertise

Mission Paradox Blog

Me:  How much do you spend on advertising?   It sounds very hip and current to brag about how you don't spend money on advertising.    Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned.  There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising.    But you can also do this with print advertising

Facebook To Nonprofits: Pay to Play

Non Profit Marketing 360

According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. Advertising Facebook Nonprofit Social Media advertising marketing Marketing and Advertising Non-profit organization Nonprofit organization If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment.

Stop filling space!

iMarketSmart

Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). Direct Marketing Fundraising strategy good advertising good vs. bad advertising Nonprofit nonprofit marketing philanthropy blog

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Oy, Another Year. Who Knew?

Non Profit Marketing 360

Advertising Communications Community Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Philanthropy Report Research Resource Social Media Study advertising communication direct mail email Google marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising research Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again?

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

Jane covered the campaign in her advertising column in yesterday’s Times, and called to get my take on the ads — generously designed pro bono by G2 USA — that will run in December issues of high-end consumer magazines including Esquire, Saveur and Harper’s Bazaar.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Justification for the $10 billion stock sale comes not so much from growth in membership but from ever expanding advertising revenues. The Timeline is meant to increase advertising opportunities among users’ networks and offer advertisers means to track people’s behavior.

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

The request page ask for some information about you/your group and how you will advertise the event. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

Nonprofit Advertising and Marketing Advertising mail Cognitive science copywriting Fundraising Neuroscience Tom Ahern WritingThe base of the brain (Photo credit: Wikipedia).

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#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

In the buildup to the IPO, Facebook rather quietly established a few changes to its interface , including a ticker of “Trending Articles” and advertisements that might appear because a friend ‘liked’ the product in his or her account. Should nonprofits worry?

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ?

Where are you spending your marketing dollars?

iMarketSmart

If your organization has 10,000 active donors, it’s very likely they’ll be categorized as follows: A small number will generate 80-90 percent of the revenue. Mid-level donors will have a lot of potential for major giving.

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

For businesses, a larger SEM strategy should absolutely be part of your advertising and outreach plans.

#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

Non Profit Marketing 360

The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets.

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com). Checking in on the iPhone.

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks.

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

With all the excitement about all the social networks and all the purchases that Facebook has been making lately , it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered by nonprofits who might not have the resources to establish a presence on the latest Pinterest trend. According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. Just how valuable? From the 2012 eNonprofit Study (p.11). For me, one of the biggest surprises in the report was not so much the fact that email remains so important a means of outreach , but that response rates went up by 28% since the previous year, and fundraising via email outreach went up as well by 19%. Given the pseudo-recovery we’re having ? unless we’re not having one ? that fundraising initiated by the tried-and-true e-blast grew even by double digits should give nonprofits motivation to keep the blasts going. That’s not to say other platforms are not expanding as well. Facebook ‘likes’ for nonprofits and charities went up an average of 70%! If yours didn’t skyrocket, don’t fret: social-network platforms are catching eyeballs, but not bringing in donations. And even with that stunning growth, social networks like Facebook and Twitter remain well behind emails for click throughs and actionable responses from constituents. And the graphic from the NTEN/M+R Report shows above, email still is the biggest puller of readers and activists. What is changing, is the ‘emerging’ technology by which people access the ‘older’ medium. “Of the nonprofits with mobile programs surveyed, roughly a third had optimized their emails for display on smartphones, and a third had not. The remaining third plan to optimize their emails within the coming year. As of November 2011, 89.6 million Americans use their mobile phone to access either work or personal email – an increase of 28% in the last year alone.” (p.24) Which means the email blast should still remain the opening salvo when fundraising, but your nonprofit needs to be ensuring that the email is as accessible on a smartphone as it is on a tablet or laptop. You can download the entire report here. But be sure to develop email designs that will facilitate reading, engaging, and donating on a smartphone. We would also love to hear your anecdotal experiences of 2011. Have you seen growth? Has a recovery benefited your organization? What worked? Share with your peers how your nonprofit helped raise the numbers. Advertising Advice Campaigns Communications Community Crowdfunding Design Development Donor Acquisition E-Mail eNewsletter Facebook Fundraising Grants and Funding iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Nonprofit relationships Report Resource Reviews Social Media Web Design design email marketing iPad IPhone Marketing and Advertising Non-profit organization Nonprofit organization NTEN Smartphone Social network Tablet computer Twitter

#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

A couple of them probably are not surprising for those organizations already engaged in social networks: outright self-advertising is frowned upon, for example.

#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit

Non Profit Marketing 360

You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like newspapers. QR Codes are, in fact, gateways to a wealth of e-information, and your organization should be using them too. Though its presence seems really to have expanded only in the last 2-3 years, the code was developed in 1994 in an effort to pack greater information into the traditional bar code. The bar code can hold up to about 20 numbers, whereas the QR Code can hold over 7 thousand numbers, and letters, in its hypnotic black-and-white cubes. How does one gain access to its treasures? What makes the QR Code useful? And how might nonprofits benefit from a technology designed to assist packaging warehouses and logistics? The code was designed to pack more information into a similar space as a bar code, all while accentuating contrasts that would allow scanners to read it from a distance (Think of how often you must scan that jug of milk and its bar code at the self-service cash register at the grocery store.). But its presence in the larger public sphere exploded once developers created software that allowed smartphone cameras to act at QR Code readers. Snap a photo of the code with a reader, and the reader/scanner does what is programmed into the code: open a website, prep an email, offer a coupon, encourage a donation… Besides the fact that the QR Code can be read by anyone with a smartphone, another really useful aspect of the code is its built-in ability to correct errors in reading the code. Indeed, the algorithms of error correction can be expanded exponentially, which means your organization can intentionally embed all kinds of ‘errors’ in a QR Code, yet still have it provide the necessary information to the phone and thus to your client. Why have this? When you could have this? (Go ahead: take a picture). The MKCREATIVE QR Code (to the bottom right) contains the ‘errors’ of colors, rounded corners, and the text logo through the middle of the code. Yet those ‘errors’ make the code much more attractive than a box of boxes, and they allow human identification and branding consistency even before the code sends the viewer’s cellphone off to find further information about our creative-services agency. Nonprofits should be taking advantage of this technology (and many do) because one need not get the perfect scan to get the pertinent information. Thus codes put on t-shirts and other swag for events, or on handouts, or even placed on your organization’s business card can promulgate useful information even if the t-shirt is wrinkled, the handout folded, or the business card scribbled on. The basic code is cheap to make, and some software packages will create one for your organization for only a few bucks. That said, the code should be appreciated for its ability to become a work of art and of branding in its own right – a process that takes a bit of time and expertise. Think about the ways your nonprofit distributes its website, offers information on the latest events it is hosting, and encourages people to make donations. Why not tap into the coolness and convenience of the QR Code? And be sure to present it in an informative and visually appealing manner. The investment will pay great dividends as more and more people become aware of their power. Advertising Advice Branding Communications Design Education: Technology Graphic Design How-to iPhone Apps Marketing Nonprofit Public Media Public Relations Publications Design Social Media Technology Web and Print Barcode Business communication design IPhone marketing Marketing and Advertising Non-profit organization Online Communities QR Code Quick response manufacturing Smartphone

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#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway

Non Profit Marketing 360

The advertisements have images of the foods sold at the market and QR Codes associated with each product. Advertising Case Study Community Geo-Location iDevice iPhone Apps Marketing Media Review Reviews Social Media Technology Business economy Marketing and Advertising

Outrageous Fortune for Marketers

Non Profit Marketing 360

” People trained in the classic ways of advertising and marketing are useless as we transition into digital and social marketing, says the chairman of Razoo, a digital agency which, we must assume, has achieved pre-eminence by not positioning itself as an expert. Advertising Community Marketing Marketing Skills Nonprofit Research Social Media Forbes Internet marketing marketing Marketing and Advertising(Photo credit: ganesha.isis).

Nonprofits to Facebook: Make Grants, Not Buttons

Non Profit Marketing 360

In light of the pay-to-play policy, the marketing mavens say what nonprofits really need is not buttons but grants to offset advertising expenses (along the lines of Google grantsl). Nonprofit advertising Beth Kanter Donation donors engagement Facebook Fundraising marketing Marketing and Advertising Non-profit organization Nonprofit organization online fundraising Social Media