Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Tell that to Sigg Switzerland USA, the U.S. For instance the ad at the left from Sigg promotes a cause marketing campaign from Sigg meant to build rainwater collection tanks for schoolchildren in Africa in an effort from the Jane Goodall Institute.

What’s Happening this January?


26-30, 2011, Davos-Klosters, Switzerland. Feel free to send me an email at if there is an event happening that I should consider adding. It’s a new year–filled with potential and promise. See what’s happening this January in the world of social change through the lens of social marketing, social innovation and social technology. January Events. Individual Events and Observances. Digital Health Summit. 7, 2011, Las Vegas, NV.

Big Mac® Fundraising

The Agitator

in US$ … in the UK the US dollar equivalent = $4.25 … Sweden = $7.62 … Russia $2.43 … China $2.57 … in the Euro Zone $4.88, and in Switzerland $7.12.