The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

Once upon a time, when I was living in Ukraine, I met the staff of a community foundation named Dobrata that was trying to encourage businesspeople to give money to charitable causes. This was not an easy task in a country emerging from decades of Soviet rule and with no history of corporate philanthropy, and Dobrata staff expressed some disappointment over their problems in efforts to motivating motivate entrepreneurs. What happened when the ad ran?

Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

It reminded me of ‘thank you to our sponsors’ ad I found in the Alden Keene Cause Marketing Database from WalkAmerica, the fundraiser for the March of Dimes. In the bottom right corner of the March of Dimes ad was a blue and pink ribbon (get it?). Frankly it came as a surprise to me that March of Dimes… which works to prevent birth defects… had a ribbon and that they choose to feature it so prominently in the ad.