Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Humans use coordination rules too!

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Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Relevance rules! Take a look at the possibilities: The Oreo marketing team posted this photo ad on their Facebook page within a few minutes of the blackout. Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. But where were nonprofits?

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The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

But look at the nonprofit messaging brilliance she just casually added to it, off the top of her head. The Three Sentence Rule. Lesson #1: Follow Claire’s Three Sentence Rule. Claire and Kivi at the Book Party. I have some really smart friends.

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Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Create an ad hoc marketing advisory group to call on—briefly—as needed when you need insight from your base. The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. But there’s some very good news.

Are Your Messages Repeatable & Retweetable?

Getting Attention

This Week Magazine reported that “What happens in Vegas stays in Vegas” is “one of the most recognized ad campaigns in any industry and has generated billions of dollars in additional revenue.” G uest post by Sam Horn. Are you preparing an important communication?

Too Many Choices—Your Greatest Pain Point

Getting Attention

Recently I saw an ad with a QR code on the other side of the subway tracks. Relevance Rules. Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward. Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts.

Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark

Getting Attention

Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day. Rest in peace, Ray Bradbury.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

How do you "social media fix" a PR agency or ad agency? Follow that with: The Hyper-Social Organization , Naked Conversations , The Digital Handshake The New Rules of Marketing and PR - Second Edition.

Pause Non-Essential Outreach A.S.A.P.—April 19 Alert

Getting Attention

Also—Refer to this 9-point checklist for communicating in the midst of the unexpected and the guidance added by your peers in the field. Relevance Rules As of Friday, April 19 1:42 pm ET—Will update as the news story evolves. Please share your take, questions and/or how your org is responding. PAUSE. That’s my #1 recommendation for your nonprofit right now, as responders chase down the second bombing suspect.

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Does My Nonprofit Qualify for Google for Nonprofits?

Twenti

In addition to this, registering with Google for Nonprofits also allows you to apply for the Google Ad Grant , a scheme which provides $10,000 worth of in-kind, text-based advertising per month to nonprofits all around the globe. How to Make Your Website Eligible for the Google Ad Grant.

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day. Guest blogger, Kerri Karvetski, owner of Company K Media , helps nonprofits communicate online. How did nonprofits share the love on Valentine’s Day 2013? Let us count the ways.

4 simple suggestions to improve your planned giving marketing.

iMarketSmart

4- Don’t forget the 80/20 rule. But at least 80% of the time, their ads focus on auto insurance. cultivation marketing lead generation Lead Generation/Nurturing marketing Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized 80/20 rule leadsMost people think planned giving marketing is complicated. It isn’t. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent.

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Thank you for being part of our growing ecosystem

iMarketSmart

This firm was originally an ad agency/marketing firm. I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition as a noun. Rather, I am really just a marketer.

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a general rule, aim for three– four well-thought-out posts per week, each with a visual attached. There’s no limit to the number of tweets that you can and should post daily, provided that you are adding value and sharing helpful resources or interesting, timely information.

Mixed Links for Nonprofit Communicators – July 13, 2018

Kivi's Nonprofit Communications Blog

If you are having trouble getting your Facebook Ads approved because you deal with a sensitive issue, Try These 4 ‘Tricks’ that Work … and Get Approved. Learn how to apply the six kinds of simple rules to some of your biggest, time-consuming headaches. Ruby Slipper. New Orleans, LA.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

These 5 Rules Will Help You Work More Productively at Home. July 13: How to Measure the Effectiveness of Your Email, Ads, and Social Media with Google Analytics with Eric Squair (Registration is $50 or free with an All-Access Pass ). Happy Friday, everyone!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Take a look at these Five Nonprofits Who Are Ruling Snapchat. Apr 13: How to Grow Your Donor List with Facebook and Instagram Ads with John Haydon (Registration is $50 or free with an All-Access Pass ). Greetings from DC!

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

It also has the added benefit of building trust, because you are showing that you are accessible and open to feedback – and that you want to hear from your community. 6) Break the email marketing rules. .

Mixed Links for Nonprofit Communicators – June 22, 2018

Kivi's Nonprofit Communications Blog

Having trouble getting your Facebook ad approved? You aren’t alone – A Day Care and a Dog Rescue Benefit: On Facebook, They Were Political Ads. (h/t Santa Fe, NM Photo Credit: Deena Davis. It’s Friday!

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Of the nonprofits that reported spending on digital ads, the average level of investment was $0.05 A nonprofit with annual online revenue of $10 million might average $500,000 in digital ads.

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. .

Focus!

iMarketSmart

Why do they shun the 80/20 rule ? Now, I updated it and added some more insights. A chart from Third Sector’s Report.

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Worry Less about Spam Blocking and More about Email Engagement, Part I

Kivi's Nonprofit Communications Blog

While those best practices on email design and content to stay out of spam filters still exist, a whole new set of rules has been added to them. It’s these “new” rules that really matter and they are the focus of any email training we do now.

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. At the very highest level, the rules are simple.

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Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

Today, we’re getting into new ad rules on Twitter and Facebook, SEO and more. He also tells you What Your Nonprofit Needs to Know about Advocacy & Facebook Political Ads. Twitter will also be enforcing new rules around issue ads starting September 30.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

CreateHER ad. Nappy does have rules: “You should refrain from reselling these photos, re-posting on other stock photo website/services, or using these photos to degrade or insult its subjects.”. You know you need great photography.

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How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

Before we get going, a few ground rules: I encourage you to only plan out the next 6 months – you’ll get a chance to see what works and what doesn’t and use those findings to improve for the last part of the year. Create and run one Facebook Ad per month. .

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The Secret Sauce of Social Media Fundraising

Fundraising 123

Donating and fundraising is a big part of your Causes community and we have added peer to peer aspects to Causes so it is very integrated with Facebook. . Once you join Causes, here are a few rules how to make the most of fundraising through social media: . Rule #1: Build Community - you have to build community before you ask for money. Rule #2: Give the People What They Want - the top questions donors have are: What am I donating to?

12 of Your Email Deliverability Questions Answered

EveryAction

What are some of the major rules about what constitutes as a 'spammy' email element?". There’s some great systems to test your email like Litmus and Email on Acid where you can test your email blasts and they tell you if you pass various rule sets. You can find the rules on the web.

Create a Communications Request Form to Make Life Easier

Kivi's Nonprofit Communications Blog

Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. She creates newsletters, email campaigns, social media, graphic design, digital ads, and more for the organization. .

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

This is the #1 rule of growing an online community. 10) Use targeted Facebook ads. Media Cause has three reasons why nonprofits should get over the myth that they shouldn’t pay for Facebook ads, and Pamela Grow has a great guide for nonprofits on creating great Facebook ads.

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

By law — and by practice — journalists assume that you know the rules and they are often looking for well-schooled sources to say something candid or off the cuff.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Social media is a great place to disseminate information, but Facebook is not a billboard and Twitter is not a newspaper ad. There is a rule of 80/20 on social media – 80% of all information you share should provide value to your audience, and 20% can be self-serving.

4 Ways To Set Yourself Apart With the New Twitter Layout

J Campbell Social Marketing

I make it a rule to NOT follow accounts with no profile photo. Consider adding a photo to every tweet where you can. Twitter is changing its look , and like it or not, your nonprofit better be ready.

Free tool of the week: Tutorials on taking better photos

ImpactMax

Oh, and the first rule is READ YOUR CAMERA’S MANUAL!). Start with Amateur Snapper’s 10 top photographic composition rules and Digital Photography Schools’ composition tips. NOTE: At long last I’ve added the page of nonprofit social media case studies I promised a couple of months ago. flickr/turkguy0391.

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The Ultimate Guide to Blogging for Nonprofits

Twenti

If you’re thinking about applying for a Google for Nonprofits account , which grants you access to $10,000 worth of search engine ad credit through the Google Ad Grant , starting a blog is a great way to help qualify. Five Golden Rules for Nonprofit Blogs.

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Why My First Time Attending NTEN’s Nonprofit Technology Conference Was Disappointing

iMarketSmart

The 80/20 rule works for nonprofits. ” And, lastly, my hero Steve Jobs said, “Simplicity is the ultimate sophistication” in his early Mac ad campaigns.

The Ultimate Guide to Starting a Charity in England and Wales

Twenti

We’d also recommend checking out our article on the Google Ad Grant , a scheme which gives you $10,000 worth of search engine advertising a month for free ! Find out more about the rules for choosing a name for your charity here. Ad Grant Management. by Angharad Miller.

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“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

Disability (added in 1988). Familial Status (having children under 18 in a household, including pregnant women) (added in 1988). Some states have added protections for sexual orientation.

Slaying the Dragon of No

Kivi's Nonprofit Communications Blog

For the first 10 years of my consulting life I was a partner (the copywriter) in a small marketing agency: direct mail, PR, ads. Rule #1 (or you’ve already lost). Tom Ahern.

Kick-ass Kickstarter campaigns

ImpactMax

During the actual campaign, a good rule of thumb is to focus 70% of your marketing on the first three and last three days. Take out ads. Nonprofits should at least know about the potential of Kickstarter for crowd-funding small to medium-sized creative projects.

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

Swallow your pride and experiment with Facebook ads and promoted posts. New Cover photo guidelines – no more 20% text rule. Facebook plans to sell TV style ads in the future. Some people love it, some people hate it – and some people love to hate it.