The Ultimate Google Ad Grant Eligibility Checklist


Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

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There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Hey, now that I think about, I could use more of those two myself… Time and money are the most valuable resources in the world , and for nonprofits the impact of having more of either can be immeasurable.

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Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. For example, Stand Up To Cancer broadcasted news about a high school raised money during a “Sports Day For Charity”.

Facebook Ads – Are They Right For Your Nonprofit?

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If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. While not surprising – Facebook is a money-making business after all – it is disappointing.

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How to Make Your Website Eligible for the Google Ad Grant


What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. To read more on this, visit our blog’s dedicated Google Ad Grant area. Make it clear how your money is used. by Zoe Allen.

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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1.

Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!

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Show me the ads!


Maybe its because like Wikipedia's most devoted core contributors (not paid), they have given so much of their time, they are almost insulted we also ask them for money. Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads.

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How success and happiness relate to the raising of money


Success was not found when the ink dried and the ad ran in the Chronicle of Philanthropy announcing the amazing donation. The happy person is not the one with a huge smile on her face in the ad on TV, but rather the one who gives love to everyone she encounters day in and day out.

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Below are some quick and easy things you can do to raise more money. Target a Facebook ad (or other social media favorite) to those who are getting your email or mailed Year-End appeal. Carry an image across your appeal and ad. We won't waste your time with a lengthy intro.

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?

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Adding a Seal Campaign to Your Cause Marketing Repertoire

Cause Related Marketing

And like sponsoring the Olympics, all paying the licensing fee does is give you the right to spend more money on activating the deal! The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing.

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Fundraising is tough, and matching gifts are a rare way for nonprofits to capitalize on free money from many donations.

How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

Obviously, CMN was leaving a lot of money and opportunity on the table. This would mean more money for our partner hospitals, and would bring the program more in line with the standard 75-25 split common to other peer-to-peer fundraisers.”

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Newsletter: "Kondo-ing" Corporate Partnerships ; Big Changes at the Target Foundation ; Gillette's #MeToo Ad Gets Mixed Reviews

Selfish Giving

Go where the money is. For local or regional nonprofits the money is in mid-size business-to-consumer private companies that have multiple stores and heavy foot traffic. There's been a lot of ink spilled on the new Gillette's #MeToo ad. First, was the ad a success?

Why fundraiser job titles suck and cost you a lot of money!


In fact, adding the words advancement or development to any title resulted in low-performance results. I don’t like these titles and I think they cost nonprofits money! The post Why fundraiser job titles suck and cost you a lot of money!

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How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. There are both positives and negatives when using Facebook to raise money for your organization.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Using social media as a broadcast medium, much like a radio or newspaper ad, is misguided. It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done.

Fun week: Award-winning stupid nonprofit ad raises eyebrows (but probably no money)

Donor Power Blog

Done for the World Wildlife Foundation by DDB Brasil , this ad won a prestigious One Show award. The real difference between this and all the other stupid nonprofit ads I present here is this: Everyone noticed. Stupid nonprofit ads can do grave damage. This is one stupid doozy.

Newsletter: Lessons from NPR's Fact-Checking of's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my

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Grow your email list without spending money


It’s also important to make sure you are overtly communicating that a person is being added to the house file, and will receive ongoing email messages. An added bonus is that these efforts can be shared with friends who may also be inspired to join the list.

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We’re In It For The Money

The Agitator

Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits.

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What Value Added Can Nonprofits Offer in This Economy to Current and Potential New Donors?

Seeking Grant Money Today

Many businesses are practicing "value added" which means the customer or in nonprofits' case, the donor, receives a bit more, than they used to, for giving what they have in the past. Nonprofits can use "value added" to retain donors and acquire new donors and then retain these new supporters, as well. He only implemented the "value added" programs that, after the math was run, demonstrated that he'd still make money and his customers would get some good deals.

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4 big reasons why you should not ask for money when you survey your supporters


I was told that we should always include an “ask” (for money) along with the “ask” for feedback and engagement. My admonisher said that asking for both money and feedback doesn’t reduce response rates and it helps to pay for the outreach. If this survey is the most essential, why wouldn’t you want to ask for money right away when you conduct the effort? By asking for money at the end of a survey, your prospects might feel duped.

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How your ears help raise money

Get Fully Funded

There’s an ad in the new issue of Fundraising Success magazine that caught my eye. It says “Listening is the new fundraising.&# I don’t know about you, but I’ve known listening was important for years. When it comes to building relationships, which is what fundraising is all about, listening is key. . One of the most important skills you can develop as a Fundraiser is your ability to listen well.

Adding Matterness Into Your Holiday Giving

A. Fine Blog

Everyone has something important to contribute to a cause — ideas, time, expertise, and, of course, money. [Note: This article is cross-posted at the Nonprofit Times.]. Giving Tuesday was , more or less kicking off the giving season. Studies show that more than one-third of all annual giving to causes happens from October through December, with more than 17 percent in December alone.

Stupid Nonprofit Ad: Pain avoidance

Donor Power Blog

Here's a Stupid Nonprofit Ad that, amazingly enough, has no apparent participation by ad agencies. They created the following video, called "The Spiel, or Send Money": (See it on YouTube.). But that's not why I'm classing this as a Stupid Nonprofit Ad.

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Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Selfish Giving

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.

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How to Raise Money: 10 Tips Every Group Needs to Consider

Fundraiser Ideas

Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Related posts: Sell Used Electronics to Raise Money Quickly.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" Consider tactics like Google Ad Words, Facebook Ads, and Lead-Acquisition through companies like mine - Care2.

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Adding it All Up

Mission Paradox Blog

but because that is the amount of money you need to make. As I sit here working on version 6 of both the marketing expense budget and the revenue projections for my day job I feel compelled to share a word or two about the financial side of this business. Right now a lot of arts orgs are making their decisions about next year programming. Which means that somebody out there is making the decision today that is going to cause a lot of havok in their lives a year from now.

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Cause Marketing Limits Raise More Money

Selfish Giving

As [marketers of causes] approach people with $10,000 or $100,000 in the bank, this fear of not seeing a limit is very real, and if it’s not confronted, they will fail at both raising the money and generating satisfaction for the donor.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

It took some time to engage customers and convince them that Waste Industries wasn't adding the donation to their bill!

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

When you shop at, you’ll find the exact same low prices, vast selection and convenient shopping experience as, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. "AmazonSmile is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you.

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. what is the insider’s secret on using social media to make money?

How big data can help nonprofits raise more money

Nonprofit Marketing Blog

If you’re able to approach someone with a common experience or interest, this gives your request added credibility and social power. Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively?

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What we learned about multichannel fundraising from raising money at year-end


Facebook ad targeting of email lists members and direct mail donors served impressions to individuals primed to give – a tactic we know helps overall fundraising. Although it seems like eons ago, our team at Mal Warwick | Donordigital is still taking stock of what the year-end giving trends mean for our client programs, and for nonprofit fundraising as a whole.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

The ad comes from the Alden Keene Cause Marketing Database. And the money generated via cause marketing is especially valuable because it's unrestricted. That means that the charity/cause is free to use the money as it deems best.

Want to Raise More Money This Holiday Season? Lose the Statistics.

Marketing for Nonprofits

Which of these three ads would you guess generated the largest amount of donations from study participants? People shown the personal story donated twice as much money overall as those given the facts and figures. 6 million children die of hunger each year.