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Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

It reminded me of ‘thank you to our sponsors’ ad I found in the Alden Keene Cause Marketing Database from WalkAmerica, the fundraiser for the March of Dimes. In the bottom right corner of the March of Dimes ad was a blue and pink ribbon (get it?). Frankly it came as a surprise to me that March of Dimes… which works to prevent birth defects… had a ribbon and that they choose to feature it so prominently in the ad.