How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

If your web development/design consultant is doing any of these things, they are hurting your organization’s ability to communicate effectively, which is the whole point of having a website. adding and renaming menu items).

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan recently ran a series of thirteen paid traffic tests using such services as Facebook Ads, Twitter Auto-Follow, LinkedIn Premium and the like. What does it cost?

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Effectively Communicating What Your Cause Really Does

Cause Related Marketing

That’s why I was heartened by this ad from Save the Children. With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. Save the Children Blogs Effective Charity Communications Malawi GoodGoes.org

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

This ad conveys, in just a memorable second, 4-H’ positioning statement: “4-H is a positive youth development organization that empowers young people to reach their full potential. I was pleasantly astonished to see this sign at JFK airport last month.

How to effectively ask for advice

Fundraising Coach

I know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice. How to Ask for Money Effectively – Top Mistakes People Make When Fundraising.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. Furthermore, they complicate their donation forms by adding too many fields, and donors really hate completing long forms. By Dishan Jay.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? emphasis added].

Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

“But we added them to the Legacy Society,” I was told. At MarketSmart , we felt so strongly about this (after I tried to make the calls myself) that we developed the only automated, highly personalized, highly relevant cultivation system that delivers the right messages to the right donors at the right times spawned by their survey answers and online digital body language. Let’s start at the beginning.

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The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

These results suggest that combining mass media health communication campaigns with distribution of any of a variety of health-related products that meet the inclusion criteria specified above is likely to be effective in influencing the intended health behaviors. Though I would be the last to argue that simply adding a product to a communication campaign makes it 'social marketing,' I do take satisfaction in their finding that it takes us beyond 5% solutions.

How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. fundraising sustained giving monthly giving donors Development donations

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What's The Trick Nonprofits Successfully Raising Funds, Even In This Economy Use to Create Their Success? Planning. All About The Development Plan That Works.

Seeking Grant Money Today

A Development Plan, Fund Development Plan, or Fundraising Plan is the same thing and enables nonprofits to raise funds in order to ensure cash flow for operations - to fund their missions and programs. In order to raise funds effectively and operate efficiently (especially in this economy) nonprofits plan out their coming fundraising or development work. I will refer to this plan, herein, as a development plan.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time. Effective management of major gifts relationships. The key to running a cost-effective direct mail program is effective testing.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Luckily, technology can make this process easier, enabling universities to communicate with alumni effectively and cultivate deep relationships over time. Effective management of major gifts relationships. The key to running a cost-effective direct mail program is effective testing.

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

It’s so exciting to watch a group of nonprofit communications directors grow professionally in huge leaps and bounds, because it means their nonprofits become much more effective at the change they are making in the world. Professional Development

Planned Giving 101: What Nonprofits Need to Know

EveryAction

Because of the unique legal, administrative, and personal aspects of planned gifts, managing the process can be a complicated task for Development professionals, especially without tools that are built specifically for this type of donation.

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10 Email Resolutions for the New Year

EveryAction

(This is the second post in our New Year, New Heights development series. It’s one of the most effective ways to reach your audience. It's one of the easiest way to develop best practices and always improve. New donors are energized and ready to engage so after their first donation instead of adding them to your full list, slowly bring them in through a welcome series of emails starting with the first thank you for donating and going from there. email Development

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue. Too often, nonprofit development professionals struggle to manage these processes on clunky, difficult to use software that scatters data across multiple places, spreadsheets or platforms. fundraising Development

For Efficient But Effective Nonprofit Programs, Service, and Administration Like Fundraising - GIS Is A Tremendous Tool. And It's Free.

Seeking Grant Money Today

are during emergencies (in real time and live on actual maps including, for instance, where emergency evacuation routes are and whether their clinics are located on then evacuation routes); and discerning what assets the partners have on the ground (to avoid redundancy and to be efficient while being effective, overall). All of this is the free version of ESRI's GIS (and they are always adding new maps and data sets).

Five Steps to Nonprofit Messaging Success

Getting Attention

I’ve learned the same lesson working with messaging clients: Having a scripted process for developing messages not only results in an effective message, it also increases the confidence of non-communications colleagues that they can effectively participate in the development process.

Persuasive Testimonials Can’t Be Beat (Case Study)

Getting Attention

You tell me you’re always seeking more effective ways to build interest and action. Few of you use testimonials—the essence of the kind of consumer-based marketing you’re hearing so much about right now—to full effect. Include attributions with full names, titles and organization when relevant, adding photos when possible. What else do you need to know, or have to recommend, about developing or using testimonials?

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Acquisition is the name of the game, and nonprofits have to keep a constant drumbeat of registration on their websites, social media changes, digital ads, events, and any multi-channel activities. Digital ad budgets grew by a whopping 144% in 2018.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Note: A vital prerequisite to effective personalization (and you can’t be relevant without it) is having a system firmly in place that ensure the quick, thorough and accurate tracking, logging and sharing of your audience profile or records.

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

New Nonprofit Elevator Pitch Part 2— It’s A Catch

Getting Attention

Working from social science research and best practices from around the world, Pink has compiled six successors to the elevator pitch in his wonderful new guide to effective persuasion, To Sell Is Human. For added power, distill a question, rhyming or subject-line pitch down to 140 characters. Branding and Messages Daniel Pink elevator pitch message development messaging nonprofit branding Nonprofit Communications nonprofit marketing To Sell Is HumanPart One: New Pitches 1-3.

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#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

JEFF: You’re talking about the “ Stupid Nonprofit Ads ” series. That is really about what I think is a huge scam perpetrated by ad agencies and other brand experts on the nonprofit sector. They are an effective fundraiser.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

This network effect makes EveryAction donation pages some of the highest-converting in the industry. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Use a powerful Facebook Ads integration.

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James

iMarketSmart

I am especially grateful because his science-based approach has added credibility to a strategy I’ve been championing for 10 years now. This has been proven by my free Fundraising Report Card app (a no-cost donation data visualization tool I developed for anyone in the sector to use).

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5 Tips To Drive Traffic to Your Donation Page

Twenti

These simple and effective tips will help you ensure your traffic is driven towards your donation page, and that none slip through the cracks! Check out our other blog articles on what makes a good nonprofit website and on what makes an effective donation page. Ad Grant Management.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Are you mystified by Facebook Ads? How to Use Facebook Ads to Promote Your Social Media Campaign!

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing

Twenti

Email marketing helps develop a long-term association with your brand, as supporters are in frequent contact with you on relevant issues. Email marketing is an extremely cost effective way to access the right audience. 5 Tips to Increase Donations with the Google Ad Grant.

We've Built The Tools You Need for 2018

EveryAction

See for yourself >> EveryAction Development: Make Your Fundraising Tools Work For You With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission and operate more efficiently. Learn more >> Powerful Facebook Ads and Events Integrations on EveryAction Facebook is one of the most important digital organizing tools of our time.

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Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

No surprise here but a vital reminder—So many of you have told me you feel pushed beyond your limits by the demands of multichannel marketing—that the demands of marketing effectively on more channels than ever, with new ones added regularly, is absolutely overwhelming.

Major and Legacy Gift Fundraising Is Changing… Blame Robocalls.

iMarketSmart

For legacy gifts it could be: Adding an insert to your newsletter; Holding estate planning seminars for your supporters; or Engaging with local financial advisors. Each of these tactics still have a place in today’s development office, however their effectiveness is seemingly dwindling.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

There are 2 ways you can share links on Instagram – if you have 10K followers or more, you can use them in Instagram Stories; or you can purchase ads on Instagram and use links in the ads.). Drive donations using Instagram ads. .

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Mixed Links for Nonprofit Communicators – December 14, 2018

Kivi's Nonprofit Communications Blog

If you are planning on getting into Facebook marketing more next year, check out these 11 Copywriting Tips for Facebook Ads and Chatbots. Here are 12 Things Non-Profits Need to Know About Google Ad Grants. I hope you all had a great week!

How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

That is an astounding number, and one that should be sending chills down the spine of every single development director! Take these two simple but effective videos made by BellSchool:   [link] and [link]. Pricing: free (with Nutshell branding added to the video).

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Free Guide: Top Nonprofit Marketing To-Dos for 1st 100 Days.and Beyond

Getting Attention

Surveys, focus groups, ad-hoc advisory board. Close it with an effective tagline. Tags: Nonprofit Communications Planning and Evaluation Professional Development Recommended Resources Nonprofit Marketing Guide Kivi Leroux Miller has just released this free map to the first 100 days of your new marketing job. But don't ignore it if you've been there more than 100 days -- it's full of great advice for every nonprofit communicator.

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7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. 4) Develop the right systems & tools. Develop tools and templates to increase your volunteer messengers’ ease, participation, and confidence.

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8 Ways To Make Your Marketing Campaign Eco-Friendly

Twenti

think about your nonprofits priorities, goals and resources and use this article to find realistic ways you can make you marketing eco-friendly and effective. If an email campaign isn’t done effectively, it could cause an unnecessarily large carbon footprint. Ad Grant Management.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

A good photo doesn’t need much text to be effective. Target a Facebook ad (or other social media favorite) to those who are getting your email or mailed Year-End appeal. Carry an image across your appeal and ad. We won't waste your time with a lengthy intro.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Sending personalized communications, geared toward supporters' interests and preferences is much more effective than broad mass communication, and personas are the tool used to identify exactly who messages should be personalized for. Click an online ad?

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5 Steps to Running a Campus Voter Registration Program

EveryAction

For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most planned giving marketing strategies are not effective. This strategy was first developed in the late 1800′s by E. Elmo Lewis (one of the first ad agency owners in American) and it’s been proven effective ever since.