Adding Value

A Small Change

In an industry with 18 to 36 month turnover on the average development officer, many donors have a relationship with the nonprofit that extends beyond the life of their development officer.

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5 Considerations for Your #NPCOMM Professional Development Plan

Kivi's Nonprofit Communications Blog

Earlier today on Facebook Live ( watch the recording now ), I shared five considerations for creating a professional development plan in the nonprofit communications and marketing field. #1: The same goes for your professional development.

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How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

If your web development/design consultant is doing any of these things, they are hurting your organization’s ability to communicate effectively, which is the whole point of having a website. If you are a web developer who does these things, please stop working for nonprofit clients.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. 3) It’s really a communications job, with development thrown in.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan recently ran a series of thirteen paid traffic tests using such services as Facebook Ads, Twitter Auto-Follow, LinkedIn Premium and the like. What does it cost?

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. What is EveryAction Development? EveryAction Development is what nonprofits have wanted but didn’t think was possible.

Give a lunch for professional development

Fundraising Coach

I run into so many nonprofit leaders who don’t “have time” for professional development. Invest one lunch per week in professional development. When I was employed by a nonprofit hospital, I made it a habit of investing one lunch a week in professional development.

#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

Non Profit Marketing 360

The post #DEVELOPMENT: Do You Have Big Plans For Your Big Data? Development Fundraising Apache Hadoop Big Data BigData development Facebook IBM Marketing and Advertising NoSQL Online Communities Performance indicator Social network Statistics Technology Twitter

5 Tips for Developing Cause Marketing Partnerships

Selfish Giving

The other day he sent me his bullet points for 5 Tips for Developing Cause Marketing Partnerships. To them, I’ve added posts I’ve written that elaborate on them. Scott Pansky of Allison + Partners is one of the most knowledge guys I know on cause marketing.

Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch. Who developed the campaign?

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Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. podcasts of lectures, social networks for students, wiki use for group projects, mandatory “social media&# professional development for professors, etc…). Have a look a this TV ad from Kaplan University. Tags: TV ad Social Media Compliment Videos university classroom 2.0

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Newsletter: "Kondo-ing" Corporate Partnerships ; Big Changes at the Target Foundation ; Gillette's #MeToo Ad Gets Mixed Reviews

Selfish Giving

For corporate outreach and development, I would focus on two things: email marketing and case studies. There's been a lot of ink spilled on the new Gillette's #MeToo ad. First, was the ad a success? Don’t give Gillette credit unless it does a lot more than making an ad."

Newsletter: Brands Supporting the Fight Against Australia Wildfires ; How to Develop Guidelines for Corporate Partnerships ; Your 2020 Marketing Strategy is Fearless Alienation

Selfish Giving

I even added 73 new subscribers last week. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit. Thanks for the great start to 2020. After taking two weeks off, I was wondering if you folks would remember me.

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my

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Email Design and Technical Development in the Age of Mobile

DonorDigital

This means that web designers and technical developers need to focus their efforts to ensure that the assets we craft for their clients are “mobile-first” and fully responsive — meaning they display correctly on screens and devices of all sizes. This evolving trend should be fully embraced, as it gives us clear and unequivocal directives for design and technical development. Jesse Kelsey is the Senior Web Developer at Donordigital. By Jesse Kelsey and Anthony Blair-Borders.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.

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Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

How do you "social media fix" a PR agency or ad agency? Weeks Three & Four Step 8 - Pitch A Blogger Step 9 - Develop a minimum of 4 pitches per week that you will send ONLY to the people who are participating in the Extreme DIY Social Media Blogger Relations Training with you.

Developing an edge

Mission Paradox Blog

  When you develop that difference, that edge, PROMOTE THE HELL OUT OF IT.    If you've seen any ad for, you have seen the words FREE PARKING splashed on it somewhere. Yesterday we talked about the importance of creating clear, tangible differences within your company.    Here's an example of that.

Are Your Messages Repeatable & Retweetable?

Getting Attention

The good news is, I’ve developed a step-by-step process for crafting a repeatable-retweetable phrase-that-pays. Messaging branding message development nonprofit taglines relevance rules sam hornG uest post by Sam Horn. Are you preparing an important communication?

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

The ad was ostensibly about saving trees. The art in the ad depicted a Christmas tree. Instead, I wrote, “This ad is all legerdemain” that is, sleight-of-hand. 2) The brand Scotties Tissues also put out ads with an environmental flavor, too.

How to Get Your PSA on Hulu

Mission Minded

Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTubeIf you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

What's The Trick Nonprofits Successfully Raising Funds, Even In This Economy Use to Create Their Success? Planning. All About The Development Plan That Works.

Seeking Grant Money Today

A Development Plan, Fund Development Plan, or Fundraising Plan is the same thing and enables nonprofits to raise funds in order to ensure cash flow for operations - to fund their missions and programs. In order to raise funds effectively and operate efficiently (especially in this economy) nonprofits plan out their coming fundraising or development work. I will refer to this plan, herein, as a development plan. Effective development plans are born out of real data.

How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. fundraising sustained giving monthly giving donors Development donations

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Kiva launches open-source API - meaning YOU could develop the next big Kiva fundraising application

Giving in a Digital World

Kiva , the incredibly successful 3-year old non-profit peer-to-peer microlending organisation , has just announced release of an Application Programmers Interface (API) that will enable any developer to create new tools and applications supporting the Kiva lending community. Suggestions from Kiva to start developers thinking include an iPhone or Blackberry App or a map showing the real-time transfer of funds around the globe.

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Kiva launches open-source API - meaning YOU could develop the next big Kiva fundraising application

Giving in a Digital World

Kiva , the incredibly successful 3-year old non-profit peer-to-peer microlending organisation , has just announced release of an Application Programmers Interface (API) that will enable any developer to create new tools and applications supporting the Kiva lending community. Suggestions from Kiva to start developers thinking include an iPhone or Blackberry App or a map showing the real-time transfer of funds around the globe.

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2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

New this session: In addition to providing a rock-solid foundation of nonprofit marketing best practices, we are also adding what we call CALM marketing skills into the mix too. Professional Development

These 5 Website Mistakes Could be Costing You Donors

EveryAction

It has the added benefits of helping you capture and focus the attention of your visitors. website redesign nonprofit websites fundraising nonprofit campaigns design donors Online Actions Development nonprofit technology series mobile

Top Ten Articles from 2012 at Nonprofit Marketing Guide

Kivi's Nonprofit Communications Blog

These are the top article pages we added in 2012, not the top pages overall. Your 2013 professional development is worth $1 per day! Nonprofit Communications Professional Development Trends

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Planned Giving 101: What Nonprofits Need to Know

EveryAction

Because of the unique legal, administrative, and personal aspects of planned gifts, managing the process can be a complicated task for Development professionals, especially without tools that are built specifically for this type of donation.

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5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

With the ability to run a digital ad program directly through your database , you’ll be able to reach your alumni where they are. fundraising CRM Development donor management higher education

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

With the ability to run a digital ad program directly through your database , you’ll be able to reach your alumni where they are. fundraising CRM Development donor management higher education

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

That’s vital for success in this era of content overload and personalized marketing (like the way the ad for the boots you ogled on Zappos follows you around online). Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet.

10 Email Resolutions for the New Year

EveryAction

(This is the second post in our New Year, New Heights development series. It's one of the easiest way to develop best practices and always improve. New donors are energized and ready to engage so after their first donation instead of adding them to your full list, slowly bring them in through a welcome series of emails starting with the first thank you for donating and going from there. email Development

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#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Convivio/Blackbaud have their own report about how to develop a strategy for the second half of the fundraising year. Another one we’d like to call to your attention is to develop a concrete, multi-channel, outreach program. The pools are open and busy.

Get CALM: L is for Logical

Kivi's Nonprofit Communications Blog

Then be willing to experiment, to learn from those experiments, and to share your results with others too, adding to the greater community knowledge base. Nonprofit Communications Professional Development

What’s Happening this March?

SocialButterfly

Feel free to send me an email at abornkessel@fly4change.com if there is an event happening that I should consider adding. Events and Happenings career development Earth Hour events March National Nutrition Month personal development Skoll World Forum social innovation World Water Day

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Too often, nonprofit development professionals struggle to manage these processes on clunky, difficult to use software that scatters data across multiple places, spreadsheets or platforms. With that fact of the industry in mind, we've built out a new Grants Management feature in EveryAction to provide fundraisers with a beautiful, intuitive solution for their development needs. fundraising Development

#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps?

Non Profit Marketing 360

has been unwilling to allow fundraising/donation-soliciting software for the iPhone to be developed and sold through The App Store because Apple’s contract expects a cut of the profit and expects some control of the money flow. Apple Inc.

#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? The commercial backer or ad agency might not be sensitive to the constituents who want to be involved with various types of nonprofits.

Let’s Be Fearless Communicators

Getting Attention

But what might be possible if we find creative ways to develop a partnership with a company that is willing to take a chance on exploring a new issue area, or a media outlet you might not traditionally think of as covering social challenges?

Five Steps to Nonprofit Messaging Success

Getting Attention

I’ve learned the same lesson working with messaging clients: Having a scripted process for developing messages not only results in an effective message, it also increases the confidence of non-communications colleagues that they can effectively participate in the development process.