Christmas Cause Marketing on TV

Cause Related Marketing

a gallon, the median price of a house was a little more than $80,000 and a 30-second Super Bowl ad cost ‘just’ $850,000. And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV?

Merry Christmas From the Cause Marketing Blog

Cause Related Marketing

The long-standing Christmas Eve tradition at the cause marketing blog is to show the video of the prior year’s appearance of Darlene Love singing 'Christmas (Baby, Please Come Home)' on the Late Show with David Letterman. Enjoy and Merry Christmas!

Christmas Cause Marketing from Lockheed Martin

Cause Related Marketing

But this is Christmas. And to hear Lockheed Martin tell it, sometimes Santa himself needs their C-130 aircraft to see that needy kids have toys to play with come Christmas Day. On the left side of the ad you see a photo of a row of C-130s, which the company has produced since the 1950s.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

They even have a Believe-o-Matic app that kids can use to make their own Christmas cards. Finally, we have a big retail chain that’s sticking its flag in the ground and saying MERRY CHRISTMAS instead of happy holidays. These cause promotions top my Christmas list.

Christmas Vacation Education

Selfish Giving

Also, I added over a dozen great blogs to my reader just by scanning the footnotes. Mother Nature dropped nearly twenty inches of snow on Boston on Sunday and Monday. The snow gave my climbing hydrangea, which is a lush green in the summer, a very different appearance.

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” After Mother’s Day, the second busiest season for flower sales is Christmas, surprisingly enough. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday.

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The Business Value of Serving as a Drop-Off Point for Food or Christmas Gifts

Cause Related Marketing

There's just a few more donation days before Christmas for your local food bank. and this ad that appeared in a Walgreen sales flyer in late November made me wonder about the business value to a retailer or firm of serving as a drop-off point.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party , and your nonprofit or charity should be having one. Christmas in July fundraiser helps kids during holidays ( The pools are open and busy.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

The ad was ostensibly about saving trees. The art in the ad depicted a Christmas tree. But Clorox wasn’t saving Christmas trees. Instead, I wrote, “This ad is all legerdemain” that is, sleight-of-hand. 5) Two other faux cause marketing ads caught my eye, too.

“Ho! Ho! Ho!” or “No! No! No!”

Kivi's Nonprofit Communications Blog

Today, let’s talk about those Christmas appeals. . Imagine as you drive down Main Street, not a single store has Christmas decorations. A giant menorah replaces the Christmas tree located at our city square. Disability (added in 1988).

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas. Unfortunately, it has some poorly timed ads, but it’s the only real full version I could find online! Cocktails from Minero in Atlanta.

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Less Stress This Year-End Season? Yes, Please! #NPCOMMLife

Kivi's Nonprofit Communications Blog

You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. This time of year is extra busy – understatement of the week, right? Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

12 Ways to Add More Hygge to Your Office

Kivi's Nonprofit Communications Blog

I’ve added several new colorful plants around my desk. All I want for Christmas is more thick, warm, fuzzy socks. The overhead light is not much help, so I’ve added several tall floor lamps to help fill the room with more light.

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Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

Collins, Colorado, said to be the seventh largest brewery in the United States, did just that with this ad in Sunset magazine. I found this ad in the Alden Keene Cause Marketing Database. With this ad, New Belgium added a wrinkle.

Week of Freebies! The Nonprofit Content Marketing Cookbook

Kivi's Nonprofit Communications Blog

Remember, starting in 2013, we are adding even more training opportunities for All-Access Pass Holders. We won’t post tomorrow (Merry Christmas!), Happy Holidays! We love our readers and think you deserve some goodies.

Cause Marketing Creative that Leaves Me Cold

Cause Related Marketing

The ads are meant to drive you to , where you can pledge donations in various amounts to support the Red Cross’s vital mission. Let me say that regardless of my criticisms of the ads, the American Red Cross is an important cause that deserves your support.)

Does the End of White Coke Cans Mean the End of Cause Marketing on Packaging? Um.No.

Cause Related Marketing

That’s because cause marketing’s place on packaging is long since ensured, as the ad at the left from Fast Company helps demonstrate. As a non-drinker, I can’t knowledgeably comment about Belvedere’s qualities, but this Christmas/New Year’s promotion strikes me as being well played.

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Google Giveth and Google Taketh Away

The Agitator

And try getting a TV station to run your DRTV spot or a newspaper to run your ad gratis. So when I say that requiring most nonprofits to make massive changes to their AdWords account in 15 days over Christmas and New Years in order to keep their Grants has all the sensitivity of burlap underwear, know that I do so with love. Also, raising the $2 limit as long as you optimize toward conversions, while requiring the ad account to optimize toward a high CTR standard, makes no sense.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

It was in that huge bundle of ads you get in the Thanksgiving newspaper. Hasbro did a three-way co-brand in the Christmas season of 2009 as well.

How “Wow!” Experiences Create Lifetime Donors

Fundraising 123

Don't highlight the boring stuff - tax deductible and legal terms can be added in fine print at the bottom. Send out cards not just for Christmas, but for birthdays, Thanksgiving or other holidays when you may get more attention. is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! experiences by providing exemplary customer service.

The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income

Fundraising 123

The end of year fundraising party doesn’t really get started until after Christmas when the bulk of year-end money comes in. Tack that list up next to your computer until December 31 st and send that list, with very little added, in an email as a way of telling your donors why you are inspired by what you do. . It’s that time of year again. Feel like you are completely behind in your year-end appeals? Well, cheer up!

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Stealing Your Competitor's Cause Marketing Approach

Cause Related Marketing

A local clothing retailer in my market has a lame radio ad out wherein all the friends a kid talks to got TOMS for Christmas but him, and boy does he feel left out! If imitation is the sincerest form of flattery, then TOMS Shoes must be beaming with pride.

Are Your New Donors Hiding in Plain Sight?

The Agitator

So what if it turns out that, like the Scarecrow’s brains and the True Meaning of Christmas*, the answer to acquisition was inside us, inside our organization (specifically our donor file) the whole time? This process is made much easier if you know your interactions are adding to commitment.

1 Exemplary Cause Marketing Effort, 4 Activations

Cause Related Marketing

Last Saturday found me Christmas shopping and in two very different retail settings I came across examples of St. At the left is an ad from Entertainment Weekly magazine for St. Jude’s ads demonstrate that it is an active partner in the promotion.

Should a Cause Marketing Campaign Be Year-Round?

Cause Related Marketing

If you’re the kind of person who wishes that every day could be like the first day of spring or that Christmas music would play all year long then has Lee, the apparel maker, got a cause marketing campaign for you. The ad at the left was in the April 2011 issue of women’s magazine Redbook.

The First Earthrise

Social Marketing and Social Change

Forty years ago today people on earth understood where they really lived when the Apollo 8 astronauts took the first pictures of earth as seen from moon orbit and made their Christmas Eve broadcast.

Trivia Night Fundraiser

Fundraiser Ideas

Consider adding a 50-50 raffle to your trivia night. Christmas Fundraiser: Gift Wrapping. Lots of bars and pubs hold trivia nights. For those who are unfamiliar, these are events in which teams of people gather to socialize, eat, drink and answer trivia questions.

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Reporting Back and Giving Thanks is Vital in Cause Marketing

Cause Related Marketing

Before Christmas I posted on the efforts of a local grocery chain benefiting local food banks and utilizing their proprietary paper icon. In the case of the Fresh Markets circular, the marginal cost of added that little notice is very low.

Habitat for Humanity fundraising campaign features March Madness


Valentine’s Day, Mother’s Day, Back to School, Thanksgiving, Christmas/Hanukkah are the most common holidays that work for many online fundraising programs. This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International.

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Grassroots Cause Marketing from Volvo

Cause Related Marketing

At left is an ad from the Alden Keene Cause Marketing Database that gives a little more background on the relationship. There’s a counter on the site, which came online in time for Christmas 2010, that says: “As of today, 213,688 cups have been purchased.”

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

” Here are 10 tips we suggest from our video project: 1) Take a look at augmenting your program by adding video to your marketing team. Sean King. Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing.

Picking Your Cause Marketing Partner

Cause Related Marketing

In this view, a Consumer Packaged Goods that makes canned spaghetti sauce and links up with a network food bank network during the Christmas season is plainly just playing on their customer's emotions. So how should a corporate sponsor go about sniffing out a cause marketing partner?

Newsletter: Recession-Proof Your Fundraising Team ; You Sip, Starbucks Donates ?? ; How to Create Emotional Content

Selfish Giving

Saturday is World Aids Day and Starbucks will once again be raising money for (RED) - adding to the $14 million they've already raised for them. Does this year's design embrace Christmas? ?? If the stock market is any indicator, this bull market won't last forever.

Newsletter: Cyber Monday + #GivingTuesday = ; JFK Tweets from Beyond the Gave ??; 10 Best Thanksgiving Movies

Selfish Giving

The posts are featured as the creative foundation for a digital, print and out-of-home ad campaign that will run through winter 2019. It's the perfect segue movie between Thanksgiving and Christmas.?? First, have a wonderful, relaxing and delicious Thanksgiving !

Miracle On The Social Media Street

Diva Marketing Blog

It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No New buzz words may be added to the mix. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010.

12 digital fundraising trends for 2012 #1 Truly Personalised Video Thanking

Giving in a Digital World

provider O2 also jumped onto the Truly Personalised Video trend this Christmas with their #o2santa Twitter and YouTube campaign. 2011 was a bit of a quiet year here on Giving In A Digital World, as a combination of client work and house renovations took-up all the spare time I normally spend researching and writing posts.

12 digital fundraising trends for 2012 #3 Augmented Reality

Giving in a Digital World

campaign when you view the poster through an iOS or Android device running the Blippar App , the image ‘leaps-out’ at you in a simple 3D form and you see, overlaid on the poster, buttons that you can use to interact with the ad. I came across this fun awareness campaign by youth breast cancer charity CoppaFeel!

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

If you know of other local programs that should be added to my list – good or bad – include them in the comments section of this post. This Christmas promotion won’t raise the most money, but it’s unique, creative and memorable. ~~~.

Holiday Social Media Lessons From The Silver Screen

Diva Marketing Blog

It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No Adding a social media strategy to the marketing mix is a powerful tactic that actively demonstrates your customers' needs matter. New buzz words may be added to the mix.

Nonprofit Professionals Will Get Us Through This; That's You and Me

Seeking Grant Money Today

Have a Merry Kwanzaa, Happy Hanukkah, Merry Christmas, and a Happy Winter Solstice! Despite how concerned I am for this country's nonprofit sector, I look forward to learning about your innovation, new methods, and learning about what you 'invented' and shared, in effect, adding to our sector's best practices. [Please help us.

Grant Writing and the End of the Year

Seeking Grant Money Today

Happy Winter Solstice, Best Wishes this Kawanzaa, Merry Christmas, and Happy Channukka! Are they; changing deadlines, adding different ways to contact them, increasing potential grant amounts, or are they doing something big like changing what causes or kinds of agencies they'll give grants to? 2007 is just around the corner.

Staying off the fundraising naughty list

Nonprofit Marketing Blog

Send a fundraising e-mail the week between Christmas and New Year’s Eve. Consider adding more links like that in this issue. Here is my new Fundraising Success column. Thanks to Emma for the tips. I have a really good piece of advice for you. 30 and 31 are the biggest online days of the year, in my experience. All those generous procrastinators are just getting their acts together, so your timing is perfect if you send a last-minute reminder at year’s end. But make it a GOOD e-mail.

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