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Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

Can causes and nonprofits continue to adopt existing colored ribbons and yet still have meaning invested in all the rest? What’s the potential for confusion when two or more different charities/causes claim the same color of ribbon? When another cause adopts a colored ribbon already in use, does it undermine meaning or expand it? In the bottom right corner of the March of Dimes ad was a blue and pink ribbon (get it?). Cause-Related Marketing does a world of good.