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Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

These and other questions came back to me when I heard from a reporter in Columbus, Ohio yesterday asking about a blue ribbon campaign the state is doing in support of child abuse prevention. It reminded me of ‘thank you to our sponsors’ ad I found in the Alden Keene Cause Marketing Database from WalkAmerica, the fundraiser for the March of Dimes. In the bottom right corner of the March of Dimes ad was a blue and pink ribbon (get it?).

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot. In one of my trainings, I placed the ads side by side and asked a roomful of Ukrainians which was more effective given the tax authority’s marketing goals.

The well, the mom and the baby: Breathing life into work that’s indirect or technical

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot. In one of my trainings, I placed the ads side by side and asked a roomful of Ukrainians which was more effective given the tax authority’s marketing goals.