Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! How the SickKids VS campaign got started and the goal to shift perceptions to reach new donors. "We How corporate and individual donors have responded to the campaign. Who developed the campaign?

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Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan recently ran a series of thirteen paid traffic tests using such services as Facebook Ads, Twitter Auto-Follow, LinkedIn Premium and the like. What does it cost?

EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently. Recently, I caught up with Melissa Wyers, Executive Director of EveryAction, to chat all things EveryAction Development. What is EveryAction Development? EveryAction Development is what nonprofits have wanted but didn’t think was possible.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ve added another advice and tips page to the website – this one covers online fundraising. You can also download a new worksheet that will help you get everything ready for your next online fundraising campaign - from your website to email appeals to social networks.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009.

8 Ways To Make Your Marketing Campaign Eco-Friendly

Twenti

8 Ways To Make Your Marketing Campaign Eco-Friendly. Even nonprofits have a responsibility to the planet, here’s how to make sure your marketing campaign is eco-friendly and successful. How To Make Sure Your Nonprofits Marketing Campaigns Are Eco-Friendly.

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Social media is not just another tool for your campaign! podcasts of lectures, social networks for students, wiki use for group projects, mandatory “social media&# professional development for professors, etc…). Have a look a this TV ad from Kaplan University.

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Email Design and Technical Development in the Age of Mobile

DonorDigital

This means that web designers and technical developers need to focus their efforts to ensure that the assets we craft for their clients are “mobile-first” and fully responsive — meaning they display correctly on screens and devices of all sizes. This evolving trend should be fully embraced, as it gives us clear and unequivocal directives for design and technical development. Jesse Kelsey is the Senior Web Developer at Donordigital. By Jesse Kelsey and Anthony Blair-Borders.

Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my

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Newsletter: Brands Supporting the Fight Against Australia Wildfires ; How to Develop Guidelines for Corporate Partnerships ; Your 2020 Marketing Strategy is Fearless Alienation

Selfish Giving

I even added 73 new subscribers last week. The four best and worst cause marketing campaigns of 2019, according to PR WEEK. I got a question last week on developing guidelines for companies that want to pursue a marketing partnership with a nonprofit.

Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

You may not have heard, but 2015 is officially the International Year of Light - proclaimed by the UN to raise global awareness of how light-based technologies promote sustainable development and provide solutions to global challenges in energy, education, agriculture and health.

These 5 Website Mistakes Could be Costing You Donors

EveryAction

It has the added benefits of helping you capture and focus the attention of your visitors. website redesign nonprofit websites fundraising nonprofit campaigns design donors Online Actions Development nonprofit technology series mobile

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.

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How to Get Your PSA on Hulu

Mission Minded

Nonprofit Fundraising Nonprofit Web Nonprofit communications Social Media Storytelling Video ad placement appeal campaign development fundraising Hulu nonprofit PSA PSA on Hulu public service advertising television tv YouTubeIf you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

Are Your Messages Repeatable & Retweetable?

Getting Attention

Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. The good news is, I’ve developed a step-by-step process for crafting a repeatable-retweetable phrase-that-pays.

Marshall University Foundation Starts a Viral Fundraising Campaign

Blue Sky Collaborative

Marshall University has added a viral fundraising campaign to its development portfolio. The newly launched campaign is called Give to Marshall and can be viewed online here: [link] The goals of the campaign are to: raise funds in support of.

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The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

"Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." That is the conclusion of the Task Force on Community Preventive Services in their statement Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution. Campaigns and Programs Research Studies

Developing an edge

Mission Paradox Blog

While in a hotel this week I noticed this article from USA Today about how Southwest Airline's "Bags Fly Free" campaign has led to the airline receiving a 1% increase in market share.   When you develop that difference, that edge, PROMOTE THE HELL OUT OF IT.    If you've seen any ad for, you have seen the words FREE PARKING splashed on it somewhere.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Convivio/Blackbaud have their own report about how to develop a strategy for the second half of the fundraising year. Another one we’d like to call to your attention is to develop a concrete, multi-channel, outreach program. The pools are open and busy.

Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

If you click on this link for the recording, you'll be added to the list of people Catalist will be sending these examples to. The campaign has raised over £4.1million over the past 10 years. is celebrating its 15th year of cause-marketing with a new campaign Lettuce Squash Hunger.

#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps?

Non Profit Marketing 360

has been unwilling to allow fundraising/donation-soliciting software for the iPhone to be developed and sold through The App Store because Apple’s contract expects a cut of the profit and expects some control of the money flow. Apple Inc.

#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? The commercial backer or ad agency might not be sensitive to the constituents who want to be involved with various types of nonprofits.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . .

#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

Non Profit Marketing 360

Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. The Oxfam charity launched a campaign last year that was to target women’s efforts and support to end hunger. Sometimes being close really means missing by quite a bit.

Fundraising & Advocacy Campaigns In A Box

The Agitator

We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. It’s entirely portable meaning entire mini-site can be delivered via email, or embedded in a newsletter, banner ad, blog, added to Facebook Pages and Timelines and, of course delivered on Mobile. Developed by Call2Action , the Spark widget is truly a campaign in a box.

#FUNDRAISING: Presidential Candidates Ramp Up Mobile Giving

Non Profit Marketing 360

With the (delayed) start of the Republican Convention in Tampa earlier this week, the really officially serious campaign season starts. There has been much talk about the low level of discourse that has driven the campaign thus far, but ? News outlets will follow the development.

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How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. fundraising sustained giving monthly giving donors Development donations

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#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

JEFF: You’re talking about the “ Stupid Nonprofit Ads ” series. That is really about what I think is a huge scam perpetrated by ad agencies and other brand experts on the nonprofit sector. This is very sad, because this isn’t just some stupid shampoo sales campaign.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

That’s vital for success in this era of content overload and personalized marketing (like the way the ad for the boots you ogled on Zappos follows you around online). 3) Caveat: Craft distinctive messages for EACH campaign .

Keep Artsy Creative Directors Away from Your Cause-Related Marketing Campaigns

Cause Related Marketing

In the wake of a string of natural disasters and skyrocketing food prices in the Developing World, management at UN World Food Programme (WFP) decide to commence some serious marketing. Drew Barrymore for the United Nations World Food ProgrammeI can see it now.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Data-driven direct marketing campaigns. With the ability to run a digital ad program directly through your database , you’ll be able to reach your alumni where they are. fundraising CRM Development donor management higher education

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Data-driven direct marketing campaigns. With the ability to run a digital ad program directly through your database , you’ll be able to reach your alumni where they are. fundraising CRM Development donor management higher education

Get CALM: L is for Logical

Kivi's Nonprofit Communications Blog

At all times, you should be able to sketch out your marketing strategy as a whole and for specific projects or campaigns on the back of a napkin, or a receipt, or whatever you have handy. Nonprofit Communications Professional Development

Let’s Meet! Nonprofit Technology Conference (#13NTC)

Getting Attention

Connect the Dots: Crafting the Arc of Powerhouse Campaigns #13NTCdots. This case-study-based session kicks off with a discussion of ForestEthic’s campaign against the tar sands oil pipeline in Canada. Building Movements: Beyond Emails, Campaigns, and Organizations #13NTCmvmt.

Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Too often, nonprofit development professionals struggle to manage these processes on clunky, difficult to use software that scatters data across multiple places, spreadsheets or platforms. With that fact of the industry in mind, we've built out a new Grants Management feature in EveryAction to provide fundraisers with a beautiful, intuitive solution for their development needs. fundraising Development

Let’s Be Fearless Communicators

Getting Attention

Let’s make our campaign a trending topic on Twitter, land a New York Times story or go for that huge corporate partnership. Professional Development Allie Burns Be Fearless Case Foundation fundraising Nonprofit Communications nonprofit marketing

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Digital ad budgets grew by a whopping 144% in 2018.

The Best of Social Marketing in 2016

Social Marketing and Social Change

The supplement was designed for point-of-use (home fortification) as a micronutrient powder added to children’s food. These methods allow marketers to shape new brands and campaigns that resonate with consumers and to reposition concepts to connect with new consumers.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Over a couple or three years, we developed the idea of doing a nonprofit guerrilla marketing book. These are not buzz words for ad agencies to use. Another cool thing about Facebook is that you can go to Facebook ads and play around ?

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and donors a bit later down the road.

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Over a couple or three years, we developed the idea of doing a nonprofit guerrilla marketing book. These are not buzz words for ad agencies to use. Another cool thing about Facebook is that you can go to Facebook ads and play around ?

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

Some analysts are wondering aloud for the first time if we indeed have a mature and saturated market of platforms and developers. The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world.