To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit.

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too


As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. You’ll also see video ads on social media and video streaming services. campaigns politics trends

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach

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Facebook Ads – Are They Right For Your Nonprofit?

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If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Enhance email marketing campaigns. Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit.

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The Ultimate Google Ad Grant Eligibility Checklist


Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

She also suggests breaking the goal into smaller mini-campaigns through the year. During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response.

Shortcut to Campaign Conversion

Getting Attention

Now I want to focus hard on one of the most valuable opportunities there is, in part because it’s seldom used by organizations like yours— taglines for your advocacy and fundraising campaigns, and your special events. Campaign power squared.

I'm No Fan of This Cause Marketing Ad Campaign

Cause Related Marketing

On 14 June, 2007 I posted on the problems I had with Mandarin Oriental’s cause marketing campaign featuring various celebrities and their cause of choice. It’s an image ad campaign for the 17 (now 23) hotels that are part of the Mandarin Oriental Hotel Group.

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15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? The average crowdfunding campaign raises $7,000. However, just as many crowdfunding campaigns fizzle out or go nowhere.

Main Ingredients to a Nonprofit Digital Campaign


Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. campaigns

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

If you add a QR-code to a paper icon campaign, just how many code scans can you expect? Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011.

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Adding a Seal Campaign to Your Cause Marketing Repertoire

Cause Related Marketing

‘Seal’ campaigns defy easy categorization in cause marketing. Strictly speaking seal campaigns are a kind of licensing deal. If other forms of cause marketing are a kind of partnership, seal campaigns are more like a business deal.

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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction


Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!

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Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

But you sometimes need some help adding their email addresses to your database. That’s why Kerri Karvetski created this free download: Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire. Happy Holidays!

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Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! How the SickKids VS campaign got started and the goal to shift perceptions to reach new donors. "We How corporate and individual donors have responded to the campaign. Who developed the campaign?

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Kick-ass Kickstarter campaigns


Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

We Are Running an Email Re-Engagement Campaign and People Have Feelings

Kivi's Nonprofit Communications Blog

We also began running re-engagement campaigns. Then we run a more traditional multi-email re-engagement campaign if you go 90 days without opening any of our emails. Finally, you are added to a “Do not mail” list and possibly deleted entirely after that.

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. Is your nonprofit conducting a Mother’s Day fundraising campaign? .

The Ultimate Guide To The Google Ad Grants


Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. Who can access the Google Ad Grants? How do Google ads actually work? When will supporters see my ads?

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Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ve added another advice and tips page to the website – this one covers online fundraising. You can also download a new worksheet that will help you get everything ready for your next online fundraising campaign - from your website to email appeals to social networks.

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. holiday cause marketing Jimmy Buffet cause marketing campaigns. One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday.

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The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 1) I certainly thought there was something weaselly about a 2009 campaign from Clorox , which originally dropped in Parenting magazine in December 2009.

Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. Facebook: We strategically promoted client Facebook posts, created and managed a comprehensive Facebook advertising campaign (over 100 unique ads), and extended engagement with followers on the client’s Facebook page.

Join Me in Supporting a Campaign to Fund a Super Bowl Ad on Climate Change

Selfish Giving

This is a great campaign that nicely shows the convergence of influencer and cause marketing, newsjacking and crowdfunding. To accomplish this, he's launched a Kickstarter to fund a Super Bowl ad that will educate 110 million Americans about global warming. Donate to the campaign here.

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Don’t forget one of the most powerful things you can do for your campaign – the debrief. Conducted soon after a campaign ends, a debrief gives you invaluable feedback now, and for the next campaign you conduct. Image source: p/4fUsNL.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

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Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? In the aftermath of the Haiti Earthquake, cause marketing campaigns sprouted up spontaneously and they worked. The MacGuffin could be the media component of the campaign.

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‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

‘Seal’ campaigns defy easy categorization in cause marketing. Strictly speaking seal campaigns are a kind of licensing deal. If most cause marketing is a kind of partnership, seal campaigns are more like a business deal. But your seal campaign needn’t require a laboratory.

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Social media is not just another tool for your campaign! Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video.

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Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.

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Data Driven Campaigns Can Help Small Nonprofits

Social Media Bird Brain

SSIR has a good article about learning from Obama's data-driven campaigns. Example: Obama's campaign focused on buying ads in places where they could. graphic via Robert Kirrily on Flickr I really dislike numbers, but sometimes it can't be helped. They make it about measurement, but I make it about reach. Here's the gist of it: Target your audience for the best returns on your outreach. data segment research measurement targeting Small nonprofit outreach

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The 8 Greatest Nonprofit Social Media Campaigns


Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? Try using hashtags to do this, and to allow the campaign to spread quickly. .

Montblanc Nicolas Cage Ad

Cause Related Marketing

It’s more important than the campaign's creative. It’s more important than the offer in the campaign's advertising. Seeing Through The Wicker Man DarklyIt’s almost impossible to overstate how much transparency matters in cause-related marketing. It’s more important than the appeal being made.Here’s why. Americans are a ridiculously generous people when it comes to charitable giving. Much of that.

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Seeing Your Marketing Future in the Obama Re-Election Campaign

Kivi's Nonprofit Communications Blog

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come.

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How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

How should an agency evaluate a cause campaign it had a hand in? This question comes on the heels of posts the last two Fridays about how to evaluate a cause marketing campaign if you represent the cause and how to do so if you represent the sponsor.

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5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Video can be a great way to launch a major fundraising campaign, but it can also be the perfect way to wrap one up. This video from Invisible Children was pushed out to supporters following the massively successful “25” campaign: 25 Recap Video from INVISIBLE CHILDREN on Vimeo.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s I saw them advertised as a top banner ad on the website of my local newspaper.I clicked on the ad and it took me to a secure page on the MDA website.

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7 Year-End Campaigns to Study for a Stellar Fundraising Season


For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form.