Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?

Ads 141

Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes.

Ads 100

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Try retargeting ads! Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. Later, as they navigate the web, they will see banner ads.

Plan 130

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet.

Multi-channel marketing and planned giving

iMarketSmart

No print ads in their magazine. No banner ads online. Today Seth Godin writes , “Repetition increases the chance that you get heard.”

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I clicked on the ad and it took me to a secure page on the MDA website. We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St.

Paper 130

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

It is a push page template that had recently evolved to have fresh content in the top banner (this example shows school pajamas on sale) and in the bottom left box (this example shows a Board member with her family, talking about why she serves on the Board.

Design 185

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

That was largely ad generated, with Facebook surpassing 1 million advertisers on the site. They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Pinterest has been busy, busy, busy!

Brand 198

How to use a blog to generate planned gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.

How to use a blog to generate planned giving gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

Channel banner - 960×150 top branding banner on a brand channel (image map supported). 1×1 ad tag support – Served via DFP. Video page banner – 300×45 branding banner that lives on all advertiser watch pages / clicks to brand channel.

Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

There are those banner ads to produce and those creative types to hire. Jocelyn Print Advertising Design: Full-page print ad design (that can be applied to magazine, newspaper ad insertions, event-related programs, etc.)

DC 41

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

Recently, StumbleUpon (SU) released an add-on called ‘Paid Discovery’ that behaves rather like Google Ads, except “your entire web page is your ad. Creating social networks before anyone knew what they were.

Want to Grow Your Email List for FREE? Enter AdLead the Way Today!

Marketing for Nonprofits

There are myriad ways to prospect for new donors, including snail mail, events, banner ads and now MOBILE. Lucky for you, the folks at Pontiflex launched a new contest, called AdLead the Way to help nonprofits build their email lists via mobile ad campaigns.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.

Cause Marketing for the Hirsute

Cause Related Marketing

And to help, Boston ad agency Small Army has put together a fun campaign that has potential lessons for nonprofit fundraisers. The ad above was in Time magazine. Cancer is a hairy beast that needs to be capped.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

At the left is an ad that ran in the 15 August, 2011 issue of People magazine. I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).

Habitat for Humanity fundraising campaign features March Madness

DonorDigital

This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International. Valentine’s Day, Mother’s Day, Back to School, Thanksgiving, Christmas/Hanukkah are the most common holidays that work for many online fundraising programs.

March 52

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

When you shop at smile.amazon.com, you’ll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added bonus that Amazon will donate a portion of the purchase price to your favorite charitable organization. Organizations may also spread the word to supporters online using web-site banners, links, widgets, and social media posts.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

On the opening pages of our main stories, we added “Share this report.” Sam creates a basic HTML template for all the pages, so the links for navigation don’t have to be added over and over again. Eileen Fisher.

Report 181

Advocacy Fundraising #3: Finding and Converting Advocates

The Agitator

While it’s harder to stay compliant with Google, advocacy pages will often have high click-through rates and can help you stay above 5% CTR with your ads. And if they click through on your ad, they are probably on the side of those opposed to clubbing.

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

As an aside, Advomatic has a fabulous banner logo mixing a cool 1930s-modern font and a cute logo that feels straight from a turn-of-the-twentieth-century newspaper.) They would also be able to ask Internet advertising networks to stop providing ads to the websites.

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

Following commercial advertising trends that recognize dynamic is more effective than static, video ads will join SEO and banner ads as ways that nonprofits can cultivate supporters. flickr/John Biehler.

Video 141

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! So not one more word on the 2012 Super Bowl ads, at least from me. Instead I want to raise the banner for a kind of cause marketing I’d like to see actually develop.

Sarah DiJulio on ROI of list building

Sea Change Strategies

C) Raise money from your email list eventually, helping to offset the cost of the ads. Depending on how many email activists a nonprofit already has on their file, the cost per new subscriber is often higher, as up to 50% of the people you recruit to take action via an ad may already be subscribers, or they may opt-out of future emails immediately. Web Banner ads rarely hit that $1.50- $5.00

ROI 40

#ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

Non Profit Marketing 360

I mean, what would prompt you to continue into a website that presents the fatalistic banner you see above right? Sometimes being close really means missing by quite a bit. Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

They can provide materials for point of purchase donations, banner ads, collateral, logos, and links, to sponsors and partners.

Another take on mobile giving

Fundraising Coach

By using this app instead of your phone’s native SMS service, you see an ad when you text and the person you text sees an ad. The TexTango folks also said that they donate a certain number of the ad banners to nonprofits.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

Succeeding In Your Fundraising

The Agitator

Stay top-of-mind through e-mail, natural and paid search, social media and online banner ads. Greater awareness of a Web site created by a paid ad can lead to more natural search engine traffic. In similar fashion, people are more likely to click on paid promotional ads of marketers they recognize, such as those they’ve encountered through social media. So it goes with natural search, direct mail, online banner ads, collateral, video, podcasts, etc.

5 Types of Matching Gift Letters Every Nonprofit Should Be Sending

Wild Woman Fundraising

However, adding matching gift appeals to thank you notes can serve as the reminder that donors need to take the time to make their donations go twice as far. You might even choose to include a matching gift appeal as a sort of banner ad along the side of the newsletter.

Letter 130

Sample Online Fundraising Plan

Fundraising 123

Strategies will include: Finding an appealing, easy-to-remember URL Increasing our visibility on our offline corporate partners' Web sites through links, banners and special campaigns. This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community.

Sample 122

Fundraising & Advocacy Campaigns In A Box

The Agitator

We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. It’s entirely portable meaning entire mini-site can be delivered via email, or embedded in a newsletter, banner ad, blog, added to Facebook Pages and Timelines and, of course delivered on Mobile.

Online Cause Marketing: Give5Get15.com

Selfish Giving

They have newsletters, dedicated e-blasts, web site banners, plus all their social media tools. TheBostonChannel.com is giving them any remainder web ad space they have between now and the end of November. Exhale magazine has given them a quarter page ad.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

If it’s exposure they’re after, you could offer them concrete advertisements, like banner spots at the event itself or a logo on the back of your fundraising T-shirt. . Guest blog by Kerri Moore.

Guide 230

Email Design and Technical Development in the Age of Mobile

DonorDigital

By cutting back on unnecessary design elements, the eye-catching appeal and “stickiness” of a layout is actually increased; headlines and calls-to-action are easier to read; buttons are easier to spot; content has to spend less time competing with banner ads and alerts for attention. By Jesse Kelsey and Anthony Blair-Borders. It is an often used trope among the digerati that “mobile is now king,” but only because it’s the new reality.

Successful crowdfunding for comics: Interview with Zach Weinersmith of Saturday Morning Breakfast Cereal

Wild Woman Fundraising

We’ve done ad revenue foryears, and then we added in merchandise, but I don’t count that as fundraising. But when you have a Kickstarter and a Patreon, the best thing is you make a banner on your website because you have a lot of traffic?

How To 130

Making Meme Magic: Q&A with Smile Train

Nonprofit Marketing Blog

In addition, we have featured the campaign and a link to our donation landing page on the home pages of our global websites and have employed digital banner ads to garner eyes across the Web. Isn’t the Internet a magical place? We sure think so.