Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

I recently heard a marketer say they couldn't put their whole television ad spend into the right target audience. Because he didn't see any ads. The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

For success on YouTube, you need to produce quality content that your audience actually wants to watch. Invisible People’s focus is education and awareness, so the added growth increases impact.

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Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

The end of year appeal that was succinct, upbeat had a clear call to action and engaging ask until it was over-edited and your Executive Director dealt the final blow – he added a paragraph at the top. Claire Meyerhoff.

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40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

For success on YouTube, you need to produce quality content that your audience actually wants to watch. Invisible People’s focus is education and awareness, so the added growth increases impact. As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Guest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer.

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. These are not buzz words for ad agencies to use.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. These are not buzz words for ad agencies to use.

Learning From Political Digital

The Agitator

The political guys say they’re looking for audiences (folks sharing some key online behaviors), as opposed to targeting sites. One stat from a Romney survey floored me: 31% of likely voters had not watched television “live” — that is, at the time it was being broadcast, as opposed to online or on a recording device — in the previous week.

The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

They showed me their latest advertisement, which they had aired on local television. It was an animated, black-and-white ad with mournful music playing in the background. What happened when the ad ran? The main problems: lack of a clear audience and an appeal to that audience’s values. Businesspeople didn’t see the ad as meant for them. The next time I saw their staff, they handed me a video of their new ad.

Bridging the New Media Culture Chasm: Can Elephants Dance?

Social Marketing and Social Change

The ad was quickly pulled , apologies were made and a threatened boycott of the product is seemingly avoided. As social marketers, we can also ask: who tested the ads to begin with? But more importantly, did they test the ads with the right people?

How to raise money when every politician is asking for it

Nonprofit Marketing Blog

Know your audience. He also recommends ad buys on television and radio be timed May to September, lighter in October and the first week of November, and heavy again during giving season. There’s a nice piece this month in Fundraising Success by Tom Harrison , who offers helpful tips on raising money when every inbox and mailbox is clogged with electioneering. (It’s It’s not online yet but should be soon here.) I think it’s worth sharing his advice.

How Businesses Can Measure ROI on Cause Marketing

Selfish Giving

Our latest program with Phantom Gourmet gives partners added exposure on radio and television, which is added ROI.

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Acquisition: What About Testing DRTV?

The Agitator

Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. It must appeal to a broad audience. TV-specific search and display ads are now imperative to maximize DRTV results.

The Best of Social Marketing in 2016

Social Marketing and Social Change

The supplement was designed for point-of-use (home fortification) as a micronutrient powder added to children’s food. Programmes with positive, statistically significant findings were more likely to apply audience insights and cost-benefit analyses to motivate behaviour change. This information fed into the audience profile, positioning statement, marketing strategy, and eventually the program design.

Virgin and the big difference a messenger makes

Nonprofit Marketing Blog

Your own TV on the seat with live television and loads of movies. Let me ask you something else: have you seen any ad lately that got you as interested in the airline as I did? Being extraordinary gets people to talk about you, so treat your audience like Virgin Airlines passengers. This week, I flew on Virgin America. It was UNBELIEVABLE. A cool, space age-looking interior. A power plug for your laptop under your seat, in economy. Internet access on board.

Social Models for Marketing: Diffusion

Social Marketing and Social Change

When I reviewed the most popular theories and models then being used in social marketing programs , I added that Diffusion of innovations research and concepts offer a tremendous amount of insight for social marketers to use in designing their programs, yet we see very little active discussion of it in social marketing circles.  Among the most data-driven models for behavior change, particularly at scale or on a population-basis, is Rogers' diffusion of innovations.

Cervix, seals and celebs: Proof Nonprofits Can Be Funny

Nonprofit Marketing Blog

Submissions are posted to the Humane Society’s Flickr page , and celebrity judge Nigel Barker of the popular television show, America’s Next Top Model , will choose the winning entry. Remember that humor is just a tool to engage the audience.

Text Messaging is for [Almost] Everyone

Social Marketing and Social Change

The data from Nielsen Connect also reinforce one of the factoids that audiences I speak with about mobile phones and public health find most startling. About 16% of all wireless subscribers have seen SMS ads. Mobile phone users in the US now send or receive more text messages a month than they make or take calls. It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year.

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