How social media can bring strategic marketing thinking into government
Public Sector Marketing 2.0
JULY 9, 2009
There is a very evident lack of marketing expertise within the government environment. Having worked with over 50 government clients I can say there is still a tremendous issue with people working in silos and not sharing experiences with each other, thus repeating the same mistakes. The problem is that people think marketing is some “fluffy position that is responsible for glossy brochures and tv ads.