How social media can bring strategic marketing thinking into government

Public Sector Marketing 2.0

There is a very evident lack of marketing expertise within the government environment. Having worked with over 50 government clients I can say there is still a tremendous issue with people working in silos and not sharing experiences with each other, thus repeating the same mistakes. The problem is that people think marketing is some “fluffy&# position that is responsible for glossy brochures and tv ads.

One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

” Both events were geared at the public sector, albeit very different audiences were present for each. Ideally, I would love to one day see these audiences overlap a bit more at each others events to build up cross-functional learning and reduce existing silos.

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Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

Overall, 80 cents of every dollar of nonprofit revenue in the United States comes from government grants or contracts and fees for services. Nonprofits are much too reliant on government money. Pick one audience. Grow your audience. Just focus on building an audience.

Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Kivi's Nonprofit Communications Blog

Those included figuring out your audience, your products, and your audience’s pain points. Could it be the government? Put yourself in the eyes of your audience to uncover the benefits, the value, and how your programs solve a need.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

It also has the added benefit of building trust, because you are showing that you are accessible and open to feedback – and that you want to hear from your community. There are best practices and “rules” that govern email marketing, but feel free to break them! .

We've Built The Tools You Need for 2018

EveryAction

Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights. Learn more >> Powerful Facebook Ads and Events Integrations on EveryAction Facebook is one of the most important digital organizing tools of our time. Check out ads and events integrations >> SPRING.

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Day in the Life of a Nonprofit Communicator – Amanda Welliver

Kivi's Nonprofit Communications Blog

She came to nonprofit communications via roles in politics, government, and lobbying, and now works to build community online and offline, spread the word about the homeownership, and share the success stories of new homeowners. Amanda Welliver.

What’s Happening this January?

SocialButterfly

Webinar with Nedra Weinreich: Understanding and Segmenting Your Audience. Feel free to send me an email at abornkessel@fly4change.com if there is an event happening that I should consider adding. social media, government 2.o, It’s a new year–filled with potential and promise. See what’s happening this January in the world of social change through the lens of social marketing, social innovation and social technology. January Events.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Websites with a.gov domain are reserved for government institutions, while sites with.edu domains are reserved for higher education institutions. When another organization is posting content on your website that you’ve approved, they’re likely to draw their audience to this content as well.

The Best of Social Marketing in 2016

Social Marketing and Social Change

The supplement was designed for point-of-use (home fortification) as a micronutrient powder added to children’s food. Programmes with positive, statistically significant findings were more likely to apply audience insights and cost-benefit analyses to motivate behaviour change.

The 4Ps of Demarketing Tobacco Use

Social Marketing and Social Change

Price does negatively affect their attitude toward the tobacco industry (respondents attribute price increases to the industry, not government taxation policies, is their assumption to explain this). Ad hoc and one-off demarketing measures are unlikely to have the desired effect.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. For anyone involved in the field of social marketing or the field of behaviour change communication , gamification is something you should treat seriously and fully consider adding to your current efforts. Think of the industry and government linkages that could be made here.

My social media predictions for 2009

Public Sector Marketing 2.0

Social media allows organizations to reach niche audiences. Brochures, pamphlets, posters, billboards, tv ads, etc…Social media participation puts you in the spotlight and in front of the mic not just at a press conference, but rather 24/7.

Bridging the New Media Culture Chasm: Can Elephants Dance?

Social Marketing and Social Change

The ad was quickly pulled , apologies were made and a threatened boycott of the product is seemingly avoided. As social marketers, we can also ask: who tested the ads to begin with? But more importantly, did they test the ads with the right people?

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

The details that came out about how these Russian internet trolls used social media, specifically Facebook ads, is shocking. ” The group wanted to sow discord, create chaos, promote distrust of US democracy and government systems, and vilify Hillary Clinton.

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

Applies a framework of government stewardship and the organizational, technological and financial systems of a health care system to assess the opportunities and challenges to effectively implement mHealth interventions at scale.

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A Wake-Up Call for Fundraisers

Fundraising 123

The same appeal updated for a contemporary audience would probably read: Studies show that children who travel more than 20 miles each day to school score lower on standardized tests than children who attend schools within their own city limits. A document that was as information-choked as a page full of government regulations would receive the lowest possible score: -20.

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot.

The Best of Social Marketing in 2016

Social Marketing and Social Change

The supplement was designed for point-of-use (home fortification) as a micronutrient powder added to children’s food. Programmes with positive, statistically significant findings were more likely to apply audience insights and cost-benefit analyses to motivate behaviour change. This information fed into the audience profile, positioning statement, marketing strategy, and eventually the program design.

Financial Literacy & Education Meets Social Marketing

Social Marketing and Social Change

The global financial crisis has focused many governments and international financial institutions on financial literacy and capabilities (FLC) among people in low, middle and high-income countries (L/M/HICs). What was interesting to me was how the majority of the participants were focused on behavioral outcomes and not just cognitive ones and how segmentation of audiences was also a critical part of many of their strategies.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

GoingOn hosts your network for free in exchange for letting them serve ads on your site. If several allied organizations have communities on GoingOn, there are ways to connect these communities, adding to their potential impact. Tis the season for email marketing. We can help.

A Nonprofit’s Guide to Building Simple, Low-Cost Websites

Fundraising 123

There’s no rule that requires nonprofits to choose a.org domain name, but it is conventional, just as educational institutions usually choose domains ending in.edu, for-profit companies in.com, and government agencies in.gov.) Site builders are typically either free but ad-supported (that is to say, your audience will see text-based or graphical ads when they browse your site), or about $5 to $10 a month without ads.

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Social Marketing and STEM Education

Social Marketing and Social Change

If a marketer were doing this, we’d focus on the kids as the audience – not the parents, teachers, administrators or school board. And that social change seems to be most disruptive when the audience is allowed to have control. That’s an awfully tempting core audience!

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

And they feel like nobody — not government, politicians, corporations, or nonprofits — has taken steps to find real solutions. Yet to achieve that requires reaching out instead of adding to the rhetoric that labels them as deplorables. It’s Kivi here.

The well, the mom and the baby: Breathing life into work that’s indirect or technical

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot. I got this email today: Hi Katya –.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

2009 I'd love to see companies, PR professionals, governments and more continue to embrace new media and to reach out to, rather than be afraid of, the blogging community. Making yourself and your company real to your audience is a good thing.

Savings Souls

Mission Paradox Blog

Not the government. The leader has the spotlight, the audience, the platform.    Think of ways of adding their own creative urges with your own. 99 has done another great post talking about how sports have been able to make themselves part of the fabric of mainstream American culture in a way that the arts have not. (h/t h/t to Thomas Cott for bringing it to people's attention.).

A Proposal for Dr. Thomas Frieden: An Agenda for Transformation at the CDC

Social Marketing and Social Change

Rather, they should be undertaken only when emerging and existing public health threats are not being adequately addressed by other scientific branches of the government and nonprofit sectors. Focus more on understanding how we improve the practice of public health – not adding more things to the list of what we ‘should’ do. How do we get current snapshots of audiences, practices and determinants of behavior to inform what we do now?

Paradox Seven (Plus One): Saving Souls

Mission Paradox Blog

Not the government. The leader has the spotlight, the audience, the platform.    Think of ways of adding their own creative urges with your own. First, I want to thank everyone who has been sharing these posts on Facebook, Twitter and email.    It is much appreciated.    I decided that I have a few more I want to pull from the archives.    This is from 2009.    It's called Saving Souls.

DMA Crowd Slams Watchdogs and Donors Who Like Stars - But What’s the Solution?

Nonprofit Marketing Blog

The audience loved it, of course. It’s also why Charity Navigator is adding two additional dimensions to its ratings. They recently added #2 and are working on #3 with their partners: 1. Accountability – Does the organization have ethical practices, good governance and transparency? If you work for a charity rating agency, you did not want to be at the DMA Nonprofit Federation meeting this week. Watchdogs were about as popular as canines at a cat convention.