Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

You'll blame it on the recession, but your under-funding the programs makes it a self-fulfilling prophecy. I recently heard a marketer say they couldn't put their whole television ad spend into the right target audience. Because he didn't see any ads.

Facebook for Fundraising: Worth It or Waste of Time?

Fundraising 123

Now the frequency with which your posts appear on fans’ newsfeeds depends on your organization’s level of Facebook ad spend. My recommendation: Use Facebook only if you fulfill all of these criteria: 1. Engage your audience with questions.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 8 Greatest Nonprofit Social Media Campaigns

Twenti

You should also make sure you are tapping into the possibilities of the multiple channels, with their different content types and audiences. As a result of their inspiring content, they have grown into a huge organisation and can help thousands of children fulfil their wishes. .

How to use a blog to generate planned gifts.

iMarketSmart

Second, engaging donors and other interested audiences with current topics and relevant stories was the primary focus of the blog— not raising money. To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook.

How to use a blog to generate planned giving gifts.

iMarketSmart

Second, engaging donors and other interested audiences with current topics and relevant stories was the primary focus of the blog— not raising money. To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook.

“T-Stats Saved My Weekend” and other True Stories

JCA Insights

It was Friday afternoon, the end of a long week at the Yale Repertory Theatre, and Janna Ellis, Associate Director of Audience Services, was staring down a pile of report requests to help her company chart a new pricing strategy for its season subscriptions. At the Cincinnati Playhouse In The Park, T-Stats helps fulfill a grant by reporting how many student tickets were sold to families living in a particular county.

Stats 108

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Know your audience and what they will use and not throw away. If children are part of the audience, there are countless kid-focused items that parents will appreciate. There are companies that can manage online sales and fulfillment on your nonprofit’s behalf if employees cannot.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

People reach your landing pages by clicking on a link in an email or a paid search ad, via a button on your homepage, or myriad other ways. Fulfill Your Promise. Fulfilling your promise to visitors on a donation page means being consistent with the copy the web user saw upstream.

Build 104

How to raise money when every politician is asking for it

Nonprofit Marketing Blog

If you’re afraid of the election and react by reducing your marketing and fundraising efforts, you guarantee a self-fulfilling prophesy of failure. Know your audience. He also recommends ad buys on television and radio be timed May to September, lighter in October and the first week of November, and heavy again during giving season.

The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

It was an animated, black-and-white ad with mournful music playing in the background. What happened when the ad ran? The main problems: lack of a clear audience and an appeal to that audience’s values. Businesspeople didn’t see the ad as meant for them. The next time I saw their staff, they handed me a video of their new ad. The ad was funny, motivating, and memorable.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Once enough people have signed up, everyone gets an email from PledgeBank calling on them to fulfill their commitment. GoingOn hosts your network for free in exchange for letting them serve ads on your site. Tis the season for email marketing. We can help.

Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

Do you have the type of audience that a certain business is trying to entice? Once you’ve figured out what it is they’re looking for, you must then decide how you can fulfill it. As far as offline promotion, you may want to look into: Placing an ad in the local paper or magazine, Telling key influencers about your plans, Passing out flyers around town, And making press release. Most of us like to believe that we’d give to charity purely out of the goodness of our hearts.

Guide 56