Your Audience Isn’t Everyone

Ann Green

Who is your audience? What does your audience like? Now that you’ve gotten to know your audience, think about what they would like. Each time you write an appeal letter, thank you letter, newsletter article, etc, keep your donor/audience in mind.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He used this example throughout his engaging presentation as a way to build an immediate rapport with his audience, but also to illustrate some of the things that BSB does to create stark raving mad fans. Top takeaways: Speak your audience’s language! With Jillian Vorce at #AOC2014.

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit. How to launch your Facebook Ad campaign.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Pitman said on our Facebook page , “the best calls to action are written to what your audience values. During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1.

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

of Twitter audiences did the same. Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

It's the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. .

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

It's the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. .

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Get Your Millennial Audience Off My Lawn

The Agitator

What I mean is that focusing on Millennials as an audience is misguided. Or rather, would you care what age person you reached through your mobile friendly addressable ad as long as that person became a committed donor?

6 Steps To The Google Ad Grants

Twenti

Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. There’s a fair amount of criteria around having a Google Ad Grant, but we have broken it down into 6 easy steps so you can see a simple outline of what you would need to do to access the grant.

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.

Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day

Getting Attention

This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment. Fathers are the drivers (and audiences) of one of FWV’s main programs: Founding Fathers.

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Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

No surprise here but a vital reminder—So many of you have told me you feel pushed beyond your limits by the demands of multichannel marketing—that the demands of marketing effectively on more channels than ever, with new ones added regularly, is absolutely overwhelming.

I'm in an Audience State-of-Mind

Social Marketing and Social Change

When I look at how many of us use the term 'audience,' I conjure an image of a passive, shiftless , group who are waiting to be persuaded (about something), entertained (by something), engaged (with something) or encouraged (to do something). Some might refer to these as 'adding value' - I agree. The details of the answers to these questions lie in our ability to communicate and empathize (NOT sympathize) with people formerly known as the audience.

4 Steps to Messaging that Connects: Register Now–2nd Free Webinar Added

Getting Attention

How to Stop Striking Flat Notes with Your Target Audiences and. You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer. You’ll finish the webinar with a clear path to messaging that connects with your target audiences and spurs the actions you need to move your cause forward. Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another.

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Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? Alfred Hitchcock, the legendary filmmaker, used to speak of a movies’ “MacGuffin” or plot device. “In

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Newsletter: Watch All the Super Bowl Cause Ads ; Become a ‘Poptivist’ ; How to Pitch Yourself as a Podcast Guest

Selfish Giving

And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Microsoft, We All Win [My favorite ad of the game!] Now, when I shared this list on Twitter , there was some talk that the Washington Post ad should be included.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Use Facebook Ads. Nonprofits can boost a specific post from your Facebook Page or created a targeted standalone ad campaign. Upload your donor list to Facebook Ads Manager and then target an ad to this specific audience. . Tips for Nonprofit Facebook Ads.

Newsletter: Your Nonprofit Needs an Audience ; Wash-for-a-Cure Aims to Raise $100,000 ; Can You Use a DAF to Pay for an Event Ticket?

Selfish Giving

Pick one audience. Grow your audience. Audubon is growing its database audience through content marketing and targeted online ads. Just focus on building an audience. You can monetize that audience later. Companies love audiences.??When Audience first.

Join Me in Supporting a Campaign to Fund a Super Bowl Ad on Climate Change

Selfish Giving

To accomplish this, he's launched a Kickstarter to fund a Super Bowl ad that will educate 110 million Americans about global warming. This is an important message that deserves to be in front of the largest TV audience of the year. "America is the biggest polluter in history.

Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my

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Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. . I am working hard to develop a low-budget marketing program that engages each audience segment. And my plans are based on what I know works in our region—community events, not multi-million dollar ad budgets.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. When you do, I promise you’ll know, and connect with, your audiences better than ever before.

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Good Listening Grows Loyal Friends (Case Study)

Getting Attention

And although the circulation services will still be added, NYPL fans are relieved. Audience Research audience input Central Library Plan listening New York Public Library Nonprofit Communications nonprofit marketing

4 Doable Ways to Get Closer & Boost Action

Getting Attention

Begin by identifying your target audiences and prioritize segments of each that share wants, needs and preferences. When you do, I promise you’ll know, and connect with, your audiences better than ever before.

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An Overview Of The Google Ad Grants: An Infographic

Twenti

A simple guide to what we mean by ‘Google’s Ad Grant’, the benefits of the scheme, and an outline of how to access it. This allows you to have in-search ads on Google and reach thousands of new donors or volunteers. . Ad Grant Management. Archives.

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How to Access the Google Ad Grants: An Infographic

Twenti

An expanded version of all the steps you need to follow to be eligible for Google’s Ad Grant in an easy-to-understand visual format. . Nov 18, 2019 | Infographics Instagram is a growing platform, great for reaching younger audiences and sharing exciting, visual content. Archives.

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You CAN Change The People That Matter (Nonprofit Style)

Getting Attention

The challenge of broadcast media was how to run ads that would be seen by everyone and acted on. That problem is gone, because you can no longer run an ad that reaches everyone. …Now, instead of yelling at the masses, the marketer has no choice but to choose her audience.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Get to Know Your Target Audiences. Note: A vital prerequisite to effective personalization (and you can’t be relevant without it) is having a system firmly in place that ensure the quick, thorough and accurate tracking, logging and sharing of your audience profile or records.

Finding and following a niche community in 60 seconds

Public Sector Marketing 2.0

Use the “create group&# feature on Tweetdeck to create a group of the 20 people you just added. At this point you can interact with individuals by asking your own questions, adding to their thoughts, and/or contributing your own new content.

The Public Health Market Planner

Social Marketing and Social Change

And two posts of mind on audience insights from a few years ago - Part 1 and Part 2 ). Planners are my 'audience advocates' - the person in every meeting who speaks for them when they can't speak for themselves. The target audience was very much driven by a perceived scarcity of time.

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No Kid Hungry grows its monthly giving club with an integrated marketing campaign

DonorDigital

Throughout the campaign, we targeted audiences with slightly different messaging. We also tested a Facebook Custom Audiences ad campaign for Hunger Core recruitment, targeting online donors that we matched within Facebook.

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Make Sure Your Communications Aren't Like Groundhog Day -- Same Old, Same Old

Getting Attention

Last night's Super Bowl ads drove this point home to me big time. The ads, which have become a focal point in their own right, were nothing more than recycled hash from previous years. Tags: Audience Research Branding and Messages Nonprofit Communications

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Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

You won’t be able to build an online audience without good content. This applies to email, launching an ad campaign, posting on social media sites, putting up a blog posts. Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. The social network’s incredibly accurate targeting options for ads have long made it easy to control spend. As you begin adding interests, more will be recommended.

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If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. But I’d spend most of my effort on Stories and exploring all the engagement stickers they are adding, including polling, quizzes, countdowns, etc. If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Do you really have to spend a ton of money on ads to reach people?”. The only way to succeed in digital marketing and social media is to have a strategy in place to consistently post interesting, relevant, valuable content that is focused on the needs and interests of your audience.

Mixed Links for Nonprofit Communicators – November 2, 2018

Kivi's Nonprofit Communications Blog

Interested in creating ads for Instagram? Hootsuite shows you How to Create the Perfect Instagram Ad in 10 Minutes. Rand Owens shows you How to Combine Facebook Ads and Email Marketing for Better Conversions. Best of Fridays to you, kind friends!

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

The details that came out about how these Russian internet trolls used social media, specifically Facebook ads, is shocking. An actual social media ad purchased by Russian troll farm Internet Research Agency. 3) They knew their audience.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. Define Your Target Audience.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Think about the reasons people use each network to formulate a plan to consistently post and share content that resonates with your specific audience, wherever they congregate online. to find ones that are relevant to your audience and your content.

Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

I went a little visual this week with tips on Instagram, photography, video ads, and flyer design. Learn How to Create Effective Facebook Video Ads. When it comes to content, here are Three Things Your Audience Wants To Know. Cosmos. Orange Beach, AL.