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The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

Once upon a time, when I was living in Ukraine, I met the staff of a community foundation named Dobrata that was trying to encourage businesspeople to give money to charitable causes. This was not an easy task in a country emerging from decades of Soviet rule and with no history of corporate philanthropy, and Dobrata staff expressed some disappointment over their problems in efforts to motivating motivate entrepreneurs. What happened when the ad ran?