Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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Faux Cause Marketing Ads

Cause Related Marketing

I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.

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How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

It’s easy to create an account and then after you spend a little time adding blogs to your page, you’ll have a curated place to go for articles. The post How We Curate Content for Social Media (and Added More Followers) appeared first on Kivi's Nonprofit Communications Blog.

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach

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Facebook Ads – Are They Right For Your Nonprofit?

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If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014.

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users.

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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly.

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Adding things to your mailing can either help OR hurt you. Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail?

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Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello.

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Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?

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Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?

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Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

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Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I

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Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

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Love the Cause Marketing, Hate the Ad

Cause Related Marketing

That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in.

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This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).

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Student Needs Help With Research on Cause-Related Marketing Ads

Cause Related Marketing

Tags: Stetson University Student Researcher Cause-Related Marketing Ads

Early Bird Deadline Sept. 17 – Second NYC Workshop Added

Getting Attention

17, but seats are filling so fast that we just added a second NYC workshop. Just Give Us One Day to. Transform Your Marketing Planning. Join us at the October Total Focus Marketing Plan Workshops. Early Bird Rate Extended through Sept. 17 – Saves You $100.

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Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day

Getting Attention

This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment.

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I'm No Fan of This Cause Marketing Ad Campaign

Cause Related Marketing

Here’s what I wrote back then: There are two kinds of celebrities in the world; those that are in the Mandarin Oriental ad campaign running right now and those whose agents are trying to get them in. Better still for the celebrities, the ads feature them, not the hotels.

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Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.

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How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!

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Adding a Seal Campaign to Your Cause Marketing Repertoire

Cause Related Marketing

The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing. They’ve been around forever. Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930.

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Environmental Defense Fund hits the mark with Polar Bear Ad.

GenerationYGive

I know I promised my next post to be about video, but as I work on that, here is an ad that really caught my attention recently. The ad is very self-explanatory without being verbose.

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How Not to Design Your Own Cause Marketing Ad

Cause Related Marketing

Some people shouldn’t be allowed to do their own cause marketing advertising.That’s what I thought after seeing this ad from the local franchisees for Window World, Doug and Kathy Llewellyn.On

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Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Tags: Conflict Graphic Design for Nonprofits Leadership Marketing advertising cause marketing dan pallotta leadership marketing director marketing strategy misconceptions nonprofit billboard nonprofit bus ad nonprofit marketing nonprofit marketing strategy nonprofit newspaper ad nonprofit radio ad nonprofit street banner nonprofit subway ad nonprofit survival nonprofit tv ad uncharitable

4 Steps to Messaging that Connects: Register Now–2nd Free Webinar Added

Getting Attention

Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. Register Now.

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Montblanc Nicolas Cage Ad

Cause Related Marketing

Seeing Through The Wicker Man DarklyIt’s almost impossible to overstate how much transparency matters in cause-related marketing. It’s more important than the campaign's creative. It’s more important than the offer in the campaign's advertising. It’s more important than the appeal being made.Here’s why. Americans are a ridiculously generous people when it comes to charitable giving. Much of that.

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Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch.

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Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

Alfred Hitchcock, the legendary filmmaker, used to speak of a movies’ “MacGuffin” or plot device. “In In crook stories it is always the necklace and in spy stories it is always the papers,” he said. In short, a MacGuffin is a mechanical device that impels action.

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