Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

Let’s see what’s helpful and what’s just adding to the noise or even hurting. In days following the murder of George Floyd. I had no words.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names.

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To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit. We’ll discuss some of the benefits of running Facebook ads, why they are important to a successful marketing or fundraising campaign, and how to get started.

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Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization. In an industry with 18 to 36 month turnover on the average development officer, many donors have a relationship with the nonprofit that extends beyond the life of their development officer. I recently inherited a few donors for my portfolio that had three different relationship managers over the last year before me.

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What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

J Campbell Social Marketing

You’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. We will answer these burning questions: What are Google Ad Grants? Take the free quiz to determine if Google Ad Grants are right for your organization: [link]. Watch the session here: The post What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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Faux Cause Marketing Ads

Cause Related Marketing

I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. Tags: Eukanuba American Heart Association FSI Faux Cause Marketing Ads HeartTruth Novartis among other things. I tell them to look for unusual logos, emotionally-charged words and special populations like military, fireman, children and animals.At

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. The reality: If you do not have the resources to launch a Facebook Ad campaign or pay to promote your posts, you will not get the results you want from your Facebook Page. . The post Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans appeared first on J Campbell Social Marketing.

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Facebook Ads – Are They Right For Your Nonprofit?

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If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. At the recent Social Media for Nonprofits Conference in Boston, Cody Damon of Media Cause provided some insightful advice on whether or not a nonprofit should jump into the Facebook Ads ocean. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). The post How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014 appeared first on J Campbell Social Marketing. With Jillian Vorce at #AOC2014.

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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? If you have never used Facebook ads OR if you just aren’t getting the results you want, plan to attend social media expert John Haydon’s brand new webinar: How to Grow Your Donor List with Facebook and Instagram Ads. During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit.

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Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly. At the end of the webinar, I asked participants which of the four they thought would be hardest for them to do, and promised a blog post with some additional advice.

The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world. If you can answer yes to all of these questions, your website qualifies for the Google Ad Grant: 1. On their Help page, the Ad Grant suggests disclosing an annual report. Google Ad Gran

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. 7 Power Words & Phrases to Test in Your Facebook Ads. Facebook Metrics: New Ways to Measure Ad and Page Engagement. Billion. Monthly. Users. Facebook hit this momentous milestone late last month.

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Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Groupon produced a second ad with a save the whales theme and featuring Cuba Gooding Jr. Groupon’s Tibet ad somehow managed to be tasteless, inane, and insulting at the same time. This ad makes you question management’s judgment.

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I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it. Lots more people started subscribing! Pretty simple, huh?

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Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social media. One thing I was glad to see explored — the impact of the election on digital engagement, especially fundraising.

3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Jeep & USO Team Up for “Whole Again” The best ad of Superbowl night was Whole Again in support of our troops. The ad is part of Jeep’s Operation SAFE Return program, which is a four point effort to support the troops.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies. creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability.

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Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

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How to Make Your Website Eligible for the Google Ad Grant

Twenti

What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. Google Ads appear when people search for certain keywords, meaning that you will appear in relevant search results to people who are already likely to be interested in your nonprofit. To read more on this, visit our blog’s dedicated Google Ad Grant area. Remove any ads that are irrelevant or obtrusive. by Zoe Allen.

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weegoIt ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies. creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability.

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GM Nixes Facebook Ads Budget, Nonprofits Should Follow Suit

Blue Sky Collaborative

From an article on MSNBC: "In mid-May, just ahead of Facebook’s IPO, GM’s marketing executives said they would pull $10 million in advertising from the social network after judging the efforts had “little impact” in reaching consumers.GM, the third largest. Free Resources for Nonprofits Fundraising Tips Online Fundraising Social Media and Nonprofits

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Mixed Links for Nonprofit Communicators – April 17, 2020

Kivi's Nonprofit Communications Blog

This week we have tips on brainstorming remotely, how to create better Instagram and Facebook ads, and more proof you should still be fundraising right now. For ad tips, find out How to Run Instagram Ads on a Small Budget: 4 Tips. Mixed Links coronavirus facebook ads Instagram

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans. Facebook Ads have been increasing in importance since it was discovered that average, unpaid Facebook post on a brand page only reaches about 14% of fans. Why Facebook Ad Grants?

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0

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6 Steps To The Google Ad Grants

Twenti

Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. There’s a fair amount of criteria around having a Google Ad Grant, but we have broken it down into 6 easy steps so you can see a simple outline of what you would need to do to access the grant. 6 Steps To The Google Ad Grants. Nov 18, 2019 | Infographics Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic.$10,000 Ad Grant Management.

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The Ultimate Guide To The Google Ad Grants

Twenti

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. That’s why we’ve put all the information you need on the Ad Grants – what they are, what the benefits are and how to access them – in an in-depth guide that you can read here and/or download as an ebook. Who can access the Google Ad Grants? How do Google ads actually work?

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Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. Too much”, as Grandma Craver used to say, “will make a dog sick.”

Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

This week we have more on coronavirus as that’s really all anyone is taking talking about, Facebook ads on a budget, how to manage employees who are now working from home and more. Check out these Successful Facebook Ads on a Small Budget. Happy Spring!

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Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Komen for the Cure.But the ad on the left from the Noviembre 2009 issue of People en Espanol is more of awareness and esteem builder for Spanish-speakers affected by cancer.Here’s how.

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COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

I have seen many of these ads circulate individually now across various marketing and communications communities, and it’s been interesting reading the different reactions depending on where they are shared. COVID-19 ads commercials covid-19 similarity

Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I just got a renewal offer from Fast Company for a $5 subscription, for instance. As in dollars, not Euros.Another unnamed business. Newsweek US News Space Available Advertising Fast Company Care Knoxville News Sentinel

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Love the Cause Marketing, Hate the Ad

Cause Related Marketing

That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in. I love all the 'cheap chic' they sell. And their branding is dynamite. The partnerships with St. Jude and other nonprofits. It’s all great.Of. Jude Baby Buggy Jessica Seinfeld People magazine Maira Kalman Kimberly Clark Wal-Mart

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This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give). Much of the action takes place in the “reptile brain,” a vestige from the early days of evolution, which constantly notes what’s new in the environment and sizes it up with two questions – Will it kill me? Can I eat it?

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Student Needs Help With Research on Cause-Related Marketing Ads

Cause Related Marketing

Hey Gang:I got the following email from a student at Stetson University who’s looking for some help on some research she’s conducting on cause-related marketing ads.Here’s the contact information if you can help: eschiff@stetson.edu.Warm regards,Paul Jones, PresidentAlden Keene & AssociatesI’m looking for print ads (appearing in magazines and newspapers preferably) with human subjects which are. Tags: Stetson University Student Researcher Cause-Related Marketing Ads

Early Bird Deadline Sept. 17 – Second NYC Workshop Added

Getting Attention

17, but seats are filling so fast that we just added a second NYC workshop. Just Give Us One Day to. Transform Your Marketing Planning. Join us at the October Total Focus Marketing Plan Workshops. Early Bird Rate Extended through Sept. 17 – Saves You $100. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever!

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Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day

Getting Attention

This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment. It ran in yesterday’s (Father’s day) New York Times, and is a strong model of piggybacking: Connecting your organization’s issue or story with what’s top of mind for your target audiences. Father’s Day is the single most dad-focused day of the year, when we think about our own dads and the meaning of fatherhood.

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4 Steps to Messaging that Connects: Register Now–2nd Free Webinar Added

Getting Attention

Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. Register Now.

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