Charities are still losing more donor dollars than they’re adding, according to an AFP and Urban Institute study of over 2,000 nonprofits. For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent. Small nonprofits are hurting the most: * Organizations raising $500,000 or more had an 8 percent net gain. Organizations raising $100,000 to $500,000 had a 2.3 percent net gain. MORE
Many businesses are practicing "value added" which means the customer or in nonprofits' case, the donor, receives a bit more, than they used to, for giving what they have in the past. Nonprofits can use "value added" to retain donors and acquire new donors and then retain these new supporters, as well. He only implemented the "value added" programs that, after the math was run, demonstrated that he'd still make money and his customers would get some good deals. MORE
Alfred Hitchcock, the legendary filmmaker, used to speak of a movies’ “MacGuffin” or plot device. “In In crook stories it is always the necklace and in spy stories it is always the papers,” he said. In short, a MacGuffin is a mechanical device that impels action. MORE
In honor of the Sunday funnies, here are 10 public service ads that seek to use humor to effect change, courtesy of the Huffington Post. Can good causes use humor effectively? MORE
Facebook Nonprofits Social Media Facebook Ads Facebook changes hashtags Mari Smith Organic Reach Trending There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. MORE
In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. MORE
Tags: Gatorade Cannes Lions Wieden + Kennedy Mad Men Replay Chiat Day LiveSTRONG Ad Council Lance Armstrong MORE
The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing. They’ve been around forever. Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930. MORE
Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising. MORE
Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit. How to launch your Facebook Ad campaign. MORE
Adding things to your mailing can either help OR hurt you. Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? MORE
During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly. MORE
Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I MORE
Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect? MORE
In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans. MORE
He shares some thoughts on the two essential ingredients of good ads (creativity and emotion). While creativity cannot be defined or prescribed, creative ads tend to be enjoyable and involving, and different to other advertising. To achieve a strongly persuasive effect, your ads need to communicate something new, relevant, believable, differentiating, and emotional. Rather, the successful ad triggers the emotion that is relevant for that brand and positioning. MORE
Some of Facebook’s most recent updates saw changes to the design of Facebook business pages and the recommended dimensions for event response ads. Facebook Infographics Social Media Visual Marketing Facebook Ads Guest blog TechWyse visual marketingGuest blog by Rebecca Hill. MORE
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action. MORE
On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello. MORE
I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach MORE
10) Use Facebook Ads. Facebook Pages can now create ads for desktop users and for mobile users that will be shown directly in the News Feed, rather than relegated to the right-hand column (on desktop) that no one looks at. MORE
I was just checking in with Facebook, when an NTEN ad caught my eye. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. To target your nonprofit’s ads this well, simply go to [link]. MORE
Yesterday I was in the grocery store, not the coop, the grocery store, in line to buy batteries for my camera, when I noticed the woman in front of me reading the covers of the magazines. And I started to do the same thing. And I wished there was something better for us to look at. MORE
If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1. MORE
This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch. MORE
Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts. Social Media ad grants donate button facebook Nonprofit Communications nonprofit marketing MORE
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things. MORE
have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S. MORE
Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego MORE
At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. Instead the ads brilliantly lampoon the kind of marketing and fundraising that a lot of nonprofits, especially children’s charities, specialize in; the deadly-earnest appeal. MORE
Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. Register Now. MORE
This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment. MORE
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users MORE
Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization. MORE
To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users. MORE
The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?! MORE
Here’s what I wrote back then: There are two kinds of celebrities in the world; those that are in the Mandarin Oriental ad campaign running right now and those whose agents are trying to get them in. Better still for the celebrities, the ads feature them, not the hotels. MORE
Tags: Conflict Graphic Design for Nonprofits Leadership Marketing advertising cause marketing dan pallotta leadership marketing director marketing strategy misconceptions nonprofit billboard nonprofit bus ad nonprofit marketing nonprofit marketing strategy nonprofit newspaper ad nonprofit radio ad nonprofit street banner nonprofit subway ad nonprofit survival nonprofit tv ad uncharitable MORE
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action. MORE
The ad was ostensibly about saving trees. The art in the ad depicted a Christmas tree. Instead, I wrote, “This ad is all legerdemain” that is, sleight-of-hand. 2) The brand Scotties Tissues also put out ads with an environmental flavor, too. MORE
Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families. MORE
They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014. MORE
Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened? MORE
Ads Related Topics J Campbell Social Marketing
DECEMBER 10, 2013
I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach
A Small Change
JULY 22, 2013
Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.
iMarketSmart
MAY 1, 2015
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.
Fundraising 123
MAY 29, 2014
If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.
Wild Woman Fundraising
AUGUST 11, 2011
Adding things to your mailing can either help OR hurt you. Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail?
The Agitator
OCTOBER 27, 2016
have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.
Kivi's Nonprofit Communications Blog
JULY 6, 2017
To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users.
J Campbell Social Marketing
DECEMBER 17, 2013
In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.
J Campbell Social Marketing
SEPTEMBER 30, 2014
They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014.
Cause Related Marketing
NOVEMBER 3, 2010
In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit. How to launch your Facebook Ad campaign.
Selfish Giving
FEBRUARY 5, 2012
Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego
Cause Related Marketing
JANUARY 26, 2011
Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.
J Campbell Social Marketing
SEPTEMBER 25, 2014
10) Use Facebook Ads. Facebook Pages can now create ads for desktop users and for mobile users that will be shown directly in the News Feed, rather than relegated to the right-hand column (on desktop) that no one looks at.
Selfish Giving
NOVEMBER 1, 2016
This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch.
J Campbell Social Marketing
JANUARY 28, 2014
Facebook Nonprofits Social Media Facebook Ads Facebook changes hashtags Mari Smith Organic Reach Trending There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged.
Getting Attention
DECEMBER 18, 2013
Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts. Social Media ad grants donate button facebook Nonprofit Communications nonprofit marketing
Fundraising Coach
APRIL 21, 2011
I was just checking in with Facebook, when an NTEN ad caught my eye. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. To target your nonprofit’s ads this well, simply go to [link].
Getting Attention
JUNE 14, 2013
Thanks to the bloggers at the Ad Council for sharing their expertise here. The Ad Council produces public service campaigns—on behalf of nonprofit organizations and government agencies—on issues ranging from education to community wellbeing and strengthening families.
iMarketSmart
JUNE 19, 2014
Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?
Cause Related Marketing
APRIL 15, 2008
Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I
Wild Woman Fundraising
DECEMBER 20, 2011
Yesterday I was in the grocery store, not the coop, the grocery store, in line to buy batteries for my camera, when I noticed the woman in front of me reading the covers of the magazines. And I started to do the same thing. And I wished there was something better for us to look at.
Cause Related Marketing
FEBRUARY 1, 2011
At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. Instead the ads brilliantly lampoon the kind of marketing and fundraising that a lot of nonprofits, especially children’s charities, specialize in; the deadly-earnest appeal.
Nonprofit Marketing Blog
SEPTEMBER 16, 2011
Charities are still losing more donor dollars than they’re adding, according to an AFP and Urban Institute study of over 2,000 nonprofits. For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent. Small nonprofits are hurting the most: * Organizations raising $500,000 or more had an 8 percent net gain. Organizations raising $100,000 to $500,000 had a 2.3 percent net gain.
Cause Related Marketing
APRIL 5, 2011
The ad was ostensibly about saving trees. The art in the ad depicted a Christmas tree. Instead, I wrote, “This ad is all legerdemain” that is, sleight-of-hand. 2) The brand Scotties Tissues also put out ads with an environmental flavor, too.
Cause Related Marketing
NOVEMBER 15, 2011
Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?
Selfish Giving
FEBRUARY 5, 2013
On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello.
Getting Attention
JANUARY 26, 2012
Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. Register Now.
Wild Woman Fundraising
MAY 5, 2010
Tags: Conflict Graphic Design for Nonprofits Leadership Marketing advertising cause marketing dan pallotta leadership marketing director marketing strategy misconceptions nonprofit billboard nonprofit bus ad nonprofit marketing nonprofit marketing strategy nonprofit newspaper ad nonprofit radio ad nonprofit street banner nonprofit subway ad nonprofit survival nonprofit tv ad uncharitable
Cause Related Marketing
DECEMBER 22, 2011
The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing. They’ve been around forever. Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930.
Cause Related Marketing
AUGUST 25, 2011
Here’s what I wrote back then: There are two kinds of celebrities in the world; those that are in the Mandarin Oriental ad campaign running right now and those whose agents are trying to get them in. Better still for the celebrities, the ads feature them, not the hotels.
Seeking Grant Money Today
OCTOBER 31, 2010
Many businesses are practicing "value added" which means the customer or in nonprofits' case, the donor, receives a bit more, than they used to, for giving what they have in the past. Nonprofits can use "value added" to retain donors and acquire new donors and then retain these new supporters, as well. He only implemented the "value added" programs that, after the math was run, demonstrated that he'd still make money and his customers would get some good deals.
Getting Attention
JUNE 20, 2011
This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment.
Nonprofit Marketing Blog
DECEMBER 4, 2011
He shares some thoughts on the two essential ingredients of good ads (creativity and emotion). While creativity cannot be defined or prescribed, creative ads tend to be enjoyable and involving, and different to other advertising. To achieve a strongly persuasive effect, your ads need to communicate something new, relevant, believable, differentiating, and emotional. Rather, the successful ad triggers the emotion that is relevant for that brand and positioning.
Cause Related Marketing
JANUARY 19, 2011
Alfred Hitchcock, the legendary filmmaker, used to speak of a movies’ “MacGuffin” or plot device. “In In crook stories it is always the necklace and in spy stories it is always the papers,” he said. In short, a MacGuffin is a mechanical device that impels action.
Cause Related Marketing
JULY 12, 2010
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.
J Campbell Social Marketing
DECEMBER 1, 2016
Some of Facebook’s most recent updates saw changes to the design of Facebook business pages and the recommended dimensions for event response ads. Facebook Infographics Social Media Visual Marketing Facebook Ads Guest blog TechWyse visual marketingGuest blog by Rebecca Hill.
Cause Related Marketing
JULY 2, 2010
Tags: Gatorade Cannes Lions Wieden + Kennedy Mad Men Replay Chiat Day LiveSTRONG Ad Council Lance Armstrong
Nonprofit Marketing Blog
MAY 1, 2011
In honor of the Sunday funnies, here are 10 public service ads that seek to use humor to effect change, courtesy of the Huffington Post. Can good causes use humor effectively?
EveryAction
JUNE 15, 2017
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users
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