Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

Let’s see what’s helpful and what’s just adding to the noise or even hurting. In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” ” First of all, this is not uncommon. People hear advice to keep forms as short as possible, so they only collect email addresses.

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Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization. In an industry with 18 to 36 month turnover on the average development officer, many donors have a relationship with the nonprofit that extends beyond the life of their development officer. I recently inherited a few donors for my portfolio that had three different relationship managers over the last year before me.

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To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit. We’ll discuss some of the benefits of running Facebook ads, why they are important to a successful marketing or fundraising campaign, and how to get started.

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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Faux Cause Marketing Ads

Cause Related Marketing

I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.

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Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. The reality: If you do not have the resources to launch a Facebook Ad campaign or pay to promote your posts, you will not get the results you want from your Facebook Page. . The post Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans appeared first on J Campbell Social Marketing.

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Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. At the recent Social Media for Nonprofits Conference in Boston, Cody Damon of Media Cause provided some insightful advice on whether or not a nonprofit should jump into the Facebook Ads ocean. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.

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5 Tips to Increase Donations with the Google Ad Grant

Twenti

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. Make the Most of Your Ad Grants. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! As with all online ads, there are ways to make sure it is as effective as possible, and make sure you get your (or Google’s) money’s worth.

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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

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Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? If you have never used Facebook ads OR if you just aren’t getting the results you want, plan to attend social media expert John Haydon’s brand new webinar: How to Grow Your Donor List with Facebook and Instagram Ads. During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit.

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). The post How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014 appeared first on J Campbell Social Marketing. With Jillian Vorce at #AOC2014.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world. If you can answer yes to all of these questions, your website qualifies for the Google Ad Grant: 1. On their Help page, the Ad Grant suggests disclosing an annual report. Google Ad Gran

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. 7 Power Words & Phrases to Test in Your Facebook Ads. Facebook Metrics: New Ways to Measure Ad and Page Engagement. Billion. Monthly. Users. Facebook hit this momentous milestone late last month.

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Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?

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I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it. Lots more people started subscribing! Pretty simple, huh?

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social media. One thing I was glad to see explored — the impact of the election on digital engagement, especially fundraising.

Mixed Links for Nonprofit Communicators – April 17, 2020

Kivi's Nonprofit Communications Blog

This week we have tips on brainstorming remotely, how to create better Instagram and Facebook ads, and more proof you should still be fundraising right now. For ad tips, find out How to Run Instagram Ads on a Small Budget: 4 Tips. Mixed Links coronavirus facebook ads Instagram

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How to Make Your Website Eligible for the Google Ad Grant

Twenti

What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. Google Ads appear when people search for certain keywords, meaning that you will appear in relevant search results to people who are already likely to be interested in your nonprofit. To read more on this, visit our blog’s dedicated Google Ad Grant area. Remove any ads that are irrelevant or obtrusive. by Zoe Allen.

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3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Jeep & USO Team Up for “Whole Again” The best ad of Superbowl night was Whole Again in support of our troops. The ad is part of Jeep’s Operation SAFE Return program, which is a four point effort to support the troops.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies. creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability.

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Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

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Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

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Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I

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Love the Cause Marketing, Hate the Ad

Cause Related Marketing

That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in.

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weegoIt ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

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Student Needs Help With Research on Cause-Related Marketing Ads

Cause Related Marketing

Tags: Stetson University Student Researcher Cause-Related Marketing Ads

GM Nixes Facebook Ads Budget, Nonprofits Should Follow Suit

Blue Sky Collaborative

From an article on MSNBC: "In mid-May, just ahead of Facebook’s IPO, GM’s marketing executives said they would pull $10 million in advertising from the social network after judging the efforts had “little impact” in reaching consumers.GM, the third largest. Free Resources for Nonprofits Fundraising Tips Online Fundraising Social Media and Nonprofits

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6 Steps To The Google Ad Grants

Twenti

Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. There’s a fair amount of criteria around having a Google Ad Grant, but we have broken it down into 6 easy steps so you can see a simple outline of what you would need to do to access the grant. 6 Steps To The Google Ad Grants. Nov 18, 2019 | Infographics Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic.$10,000 Ad Grant Management.

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The Ultimate Guide To The Google Ad Grants

Twenti

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. That’s why we’ve put all the information you need on the Ad Grants – what they are, what the benefits are and how to access them – in an in-depth guide that you can read here and/or download as an ebook. Who can access the Google Ad Grants? How do Google ads actually work?

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Early Bird Deadline Sept. 17 – Second NYC Workshop Added

Getting Attention

17, but seats are filling so fast that we just added a second NYC workshop. Just Give Us One Day to. Transform Your Marketing Planning. Join us at the October Total Focus Marketing Plan Workshops. Early Bird Rate Extended through Sept. 17 – Saves You $100.

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans. Facebook Ads have been increasing in importance since it was discovered that average, unpaid Facebook post on a brand page only reaches about 14% of fans. Why Facebook Ad Grants?

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0

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Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.

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Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. Too much”, as Grandma Craver used to say, “will make a dog sick.”

How to target your nonprofit ads in Facebook

Fundraising Coach

I was just checking in with Facebook, when an NTEN ad caught my eye. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. To target your nonprofit’s ads this well, simply go to [link].

Environmental Defense Fund hits the mark with Polar Bear Ad.

GenerationYGive

I know I promised my next post to be about video, but as I work on that, here is an ad that really caught my attention recently. The ad is very self-explanatory without being verbose.

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How Not to Design Your Own Cause Marketing Ad

Cause Related Marketing

Some people shouldn’t be allowed to do their own cause marketing advertising.That’s what I thought after seeing this ad from the local franchisees for Window World, Doug and Kathy Llewellyn.On

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This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give). Much of the action takes place in the “reptile brain,” a vestige from the early days of evolution, which constantly notes what’s new in the environment and sizes it up with two questions – Will it kill me? Can I eat it?

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COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

I have seen many of these ads circulate individually now across various marketing and communications communities, and it’s been interesting reading the different reactions depending on where they are shared. In general, emotional (yet uplifting) ads such as these resonate well with consumers in times of crisis, hence why most brands took this approach in the first place. COVID-19 ads commercials covid-19 similarity