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Are Your Comms Helpful Now or Just Adding More Noise?
Kivi's Nonprofit Communications Blog
JUNE 4, 2020
Let’s see what’s helpful and what’s just adding to the noise or even hurting. In days following the murder of George Floyd. I had no words.
Ads Related Topics 
To Boost or Not to Boost – Facebook Ad Tips for Nonprofits
J Campbell Social Marketing
AUGUST 19, 2019
Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit.
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Adding Value
A Small Change
JULY 22, 2013
Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.
5 Tips to Increase Donations with the Google Ad Grant
Twenti
MAY 20, 2020
5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. Make the Most of Your Ad Grants. The Google Ad Grant has lots of success stories! Ad Grant Management.
Why I Like This Ad
iMarketSmart
MAY 1, 2015
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.
Faux Cause Marketing Ads
Cause Related Marketing
JULY 12, 2010
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.
Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans
J Campbell Social Marketing
DECEMBER 10, 2013
I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach
How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014
J Campbell Social Marketing
SEPTEMBER 30, 2014
They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014.
How We Curate Content for Social Media (and Added More Followers)
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2017
It’s easy to create an account and then after you spend a little time adding blogs to your page, you’ll have a curated place to go for articles. The post How We Curate Content for Social Media (and Added More Followers) appeared first on Kivi's Nonprofit Communications Blog.
Why I Like This Ad
iMarketSmart
MAY 1, 2015
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.
Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads
Kivi's Nonprofit Communications Blog
APRIL 12, 2017
Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit. How to launch your Facebook Ad campaign.
The Ultimate Google Ad Grant Eligibility Checklist
Twenti
JULY 17, 2019
Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.
Improve Fundraising Copy by Adding Urgency
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2011
During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly.
FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement
Kivi's Nonprofit Communications Blog
JULY 6, 2017
To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users.
3 Cause-Related Superbowl Ads that Made My Spine Tingle
Selfish Giving
FEBRUARY 5, 2013
On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello.
Powerful, Targeted Facebook Ad Integration Now Available on EveryAction
EveryAction
JUNE 15, 2017
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users
Faux Cause Marketing Ad From Groupon Bombs on Super Bowl
Cause Related Marketing
FEBRUARY 7, 2011
The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!
Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs
Selfish Giving
FEBRUARY 5, 2012
Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego
I Added a Note to Subscribe and Guess What Happened?
iMarketSmart
JUNE 19, 2014
Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?
GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads
Kivi's Nonprofit Communications Blog
MAY 2, 2017
Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.
How to Make Your Website Eligible for the Google Ad Grant
Twenti
JULY 17, 2019
What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. To read more on this, visit our blog’s dedicated Google Ad Grant area. Remove any ads that are irrelevant or obtrusive.
Diva Foodies - My Newest (Ad)Venture!
Diva Marketing Blog
APRIL 8, 2018
Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.
Show me the ads!
GenerationYGive
JULY 16, 2008
Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?
Diva Foodies - My Newest (Ad)Venture!
Diva Marketing Blog
APRIL 8, 2018
Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.
The Ultimate Guide To The Google Ad Grants
Twenti
NOVEMBER 18, 2019
Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. Who can access the Google Ad Grants? How do Google ads actually work? When will supporters see my ads?
Mixed Links for Nonprofit Communicators – April 17, 2020
Kivi's Nonprofit Communications Blog
APRIL 17, 2020
This week we have tips on brainstorming remotely, how to create better Instagram and Facebook ads, and more proof you should still be fundraising right now. For ad tips, find out How to Run Instagram Ads on a Small Budget: 4 Tips. Mixed Links coronavirus facebook ads Instagram
6 Steps To The Google Ad Grants
Twenti
NOVEMBER 18, 2019
Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. There’s a fair amount of criteria around having a Google Ad Grant, but we have broken it down into 6 easy steps so you can see a simple outline of what you would need to do to access the grant.
This is What Nonprofits Need More Than a Facebook Donate Button
J Campbell Social Marketing
DECEMBER 17, 2013
In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.
Best U.S. Political Ad Of 2016
The Agitator
OCTOBER 27, 2016
have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.
COVID-19 Commercials – A united message or simply a lack of creativity?
Public Sector Marketing 2.0
APRIL 28, 2020
I have seen many of these ads circulate individually now across various marketing and communications communities, and it’s been interesting reading the different reactions depending on where they are shared. COVID-19 ads commercials covid-19 similarity
Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions
Cause Related Marketing
NOVEMBER 15, 2011
Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?
Father's Day Ad Can't Save the Manatee
Cause Related Marketing
MAY 13, 2013
In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.
Cause Marketing Ad en Espanol, Almost
Cause Related Marketing
NOVEMBER 3, 2010
In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.
Mixed Links for Nonprofit Communicators – March 20, 2020
Kivi's Nonprofit Communications Blog
MARCH 20, 2020
This week we have more on coronavirus as that’s really all anyone is taking talking about, Facebook ads on a budget, how to manage employees who are now working from home and more. Check out these Successful Facebook Ads on a Small Budget. Happy Spring!
Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now
Selfish Giving
MAY 6, 2020
Facebook ads are cheap right now. Two things this week. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason.
Space Available Ads
Cause Related Marketing
APRIL 15, 2008
Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I
Love the Cause Marketing, Hate the Ad
Cause Related Marketing
OCTOBER 22, 2010
That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in.
This Is Your Brain on Ads. Any Questions?
Non Profit Marketing 360
MARCH 30, 2012
The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).
Student Needs Help With Research on Cause-Related Marketing Ads
Cause Related Marketing
SEPTEMBER 4, 2008
Tags: Stetson University Student Researcher Cause-Related Marketing Ads
Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease
Selfish Giving
NOVEMBER 1, 2016
This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch.
How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]
Selfish Giving
APRIL 17, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!
Early Bird Deadline Sept. 17 – Second NYC Workshop Added
Getting Attention
SEPTEMBER 14, 2010
17, but seats are filling so fast that we just added a second NYC workshop. Just Give Us One Day to. Transform Your Marketing Planning. Join us at the October Total Focus Marketing Plan Workshops. Early Bird Rate Extended through Sept. 17 – Saves You $100.
Kaplan University…the best recruitment ad I have seen to date.
Public Sector Marketing 2.0
JANUARY 26, 2009
They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0
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