Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

Let’s see what’s helpful and what’s just adding to the noise or even hurting. In days following the murder of George Floyd. I had no words.

Ads 282

To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit.

Ads 181

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.

Ads 175

5 Tips to Increase Donations with the Google Ad Grant

Twenti

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. Make the Most of Your Ad Grants. The Google Ad Grant has lots of success stories! Ad Grant Management.

Ads 52

Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

Ads 136

Faux Cause Marketing Ads

Cause Related Marketing

I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.

Ads 159

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach

Ads 285

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014.

Ads 239

How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

It’s easy to create an account and then after you spend a little time adding blogs to your page, you’ll have a curated place to go for articles. The post How We Curate Content for Social Media (and Added More Followers) appeared first on Kivi's Nonprofit Communications Blog.

Ads 225

Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.

Ads 109

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Kivi's Nonprofit Communications Blog

Not using Facebook or Instagram ads? Using Facebook and Instagram Ads, but they aren’t working? During this 60-minute webinar , you’ll learn: 5 reasons why ads work or don’t work for your nonprofit. How to launch your Facebook Ad campaign.

Ads 192

The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

Ads 52

Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly.

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users.

Ads 209

3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello.

Ads 106

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

Target 100

Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!

Ads 189

Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego

Ads 106

I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?

Ads 153

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. To read more on this, visit our blog’s dedicated Google Ad Grant area. Remove any ads that are irrelevant or obtrusive.

Ads 52

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

Ads 56

Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?

Ads 100

Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

Ads 52

The Ultimate Guide To The Google Ad Grants

Twenti

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. Who can access the Google Ad Grants? How do Google ads actually work? When will supporters see my ads?

Ads 52

Mixed Links for Nonprofit Communicators – April 17, 2020

Kivi's Nonprofit Communications Blog

This week we have tips on brainstorming remotely, how to create better Instagram and Facebook ads, and more proof you should still be fundraising right now. For ad tips, find out How to Run Instagram Ads on a Small Budget: 4 Tips. Mixed Links coronavirus facebook ads Instagram

April 162

6 Steps To The Google Ad Grants

Twenti

Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. There’s a fair amount of criteria around having a Google Ad Grant, but we have broken it down into 6 easy steps so you can see a simple outline of what you would need to do to access the grant.

Ads 52

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.

Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

I have seen many of these ads circulate individually now across various marketing and communications communities, and it’s been interesting reading the different reactions depending on where they are shared. COVID-19 ads commercials covid-19 similarity

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?

Ads 158

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.

Ads 116

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

Ads 138

Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

This week we have more on coronavirus as that’s really all anyone is taking talking about, Facebook ads on a budget, how to manage employees who are now working from home and more. Check out these Successful Facebook Ads on a Small Budget. Happy Spring!

March 153

Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Facebook ads are cheap right now. Two things this week. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason.

Club 68

Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I

Ads 130

Love the Cause Marketing, Hate the Ad

Cause Related Marketing

That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in.

Ads 142

This Is Your Brain on Ads. Any Questions?

Non Profit Marketing 360

The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).

Ads 130

Student Needs Help With Research on Cause-Related Marketing Ads

Cause Related Marketing

Tags: Stetson University Student Researcher Cause-Related Marketing Ads

Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! The "massive" lift in donations, especially from male Millennials, that the Foundation has seen since the ad's launch.

Ads 90

How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!

Ads 83

Early Bird Deadline Sept. 17 – Second NYC Workshop Added

Getting Attention

17, but seats are filling so fast that we just added a second NYC workshop. Just Give Us One Day to. Transform Your Marketing Planning. Join us at the October Total Focus Marketing Plan Workshops. Early Bird Rate Extended through Sept. 17 – Saves You $100.

Sept 136

Kaplan University…the best recruitment ad I have seen to date.

Public Sector Marketing 2.0

They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0

Ads 151