52 
Adding Value
A Small Change
JULY 22, 2013
Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.
Ads Related Topics 
Faux Cause Marketing Ads
Cause Related Marketing
JULY 12, 2010
I’ve been training people to look for ads that feature cause marketing and. first blush these two ads… for Eukanuba and Novartis’s over-the-counter drug brands… both seem like they could be cause marketing. among other things.
Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans
J Campbell Social Marketing
DECEMBER 10, 2013
I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Facebook Marketing Nonprofits AdAge Facebook Ads Facebook marketing pay to play Reach
Reader Questions: Does adding extra stuff your appeal mailing work?
Wild Woman Fundraising
AUGUST 11, 2011
Adding things to your mailing can either help OR hurt you. Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail?
Facebook Ads – Are They Right For Your Nonprofit?
Fundraising 123
MAY 29, 2014
If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. Before you sit down and purchase a Facebook Ad for your nonprofit, ask yourself these three vital questions: 1.
How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014
J Campbell Social Marketing
SEPTEMBER 30, 2014
They offered their blueprint for Facebook Ad success. You need to create and promote (with ads) a great offer or incentive to make people pay attention, while competing with all the other brands on Facebook (not to mention family and friends). With Jillian Vorce at #AOC2014.
How We Curate Content for Social Media (and Added More Followers)
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2017
It’s easy to create an account and then after you spend a little time adding blogs to your page, you’ll have a curated place to go for articles. The post How We Curate Content for Social Media (and Added More Followers) appeared first on Kivi's Nonprofit Communications Blog.
Why I Like This Ad
iMarketSmart
MAY 1, 2015
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.
Improve Fundraising Copy by Adding Urgency
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2011
During the Writing to Raise More Money webinar last week (recording available to All-Access Pass holders), I talked about four ways to improve your fundraising copy: 1. Cue an Emotional Response. Make the Request Feel Personal. Convey Urgency. Ask Clearly.
FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement
Kivi's Nonprofit Communications Blog
JULY 6, 2017
To help YOU build YOUR community using Facebook, here’s a quick roundup up recent posts on new features, fundraising campaigns, ad advice and engagement. Facebook added 5 new features to help community managers grow and manage their groups. Billion. Monthly. Users.
Powerful, Targeted Facebook Ad Integration Now Available on EveryAction
EveryAction
JUNE 15, 2017
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users
Faux Cause Marketing Ad From Groupon Bombs on Super Bowl
Cause Related Marketing
FEBRUARY 7, 2011
The upstart online marketer airs an ad that starts out looking like an homage to the people and culture of Tibet and it turns out to be actor Timothy Hutton looking smarmy and paying half price at a Chicago Tibetan restaurant thanks to Groupon. Holy crap, what was Groupon thinking?!
Why I Like This Ad
iMarketSmart
MAY 1, 2015
The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. It does not include any legal jargon. It does not remind the reader about death or the IRS. It emphasizes the fact that most living supporters want/desire to have a meaningful life and want to make the world a better place (NOTE: This is what resonates; this is what planned giving is really all about). It includes a benefit for the supporter. It includes a call to action.
Best U.S. Political Ad Of 2016
The Agitator
OCTOBER 27, 2016
have been inundated with political ads of all kinds. Here, from the campaign of Gerald Daugherty, running for re-election as a Travis County Commissioner (Austin, Texas) is my choice for the best campaign ad of 2016. Agitator readers in the U.S.
Diva Foodies - My Newest (Ad)Venture!
Diva Marketing Blog
APRIL 8, 2018
Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.
GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads
Kivi's Nonprofit Communications Blog
MAY 2, 2017
Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.
Diva Foodies - My Newest (Ad)Venture!
Diva Marketing Blog
APRIL 8, 2018
Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.
3 Cause-Related Superbowl Ads that Made My Spine Tingle
Selfish Giving
FEBRUARY 5, 2013
On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!). Why it made my spine tingle: This ad had me at hello.
Show me the ads!
GenerationYGive
JULY 16, 2008
Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. And Microsoft's clever ploy to get people to use their messenger and email service by donating a part of the ad proceeds to charitable causes. Do they get some cash of I click on the Tide ad?
Kaplan University…the best recruitment ad I have seen to date.
Public Sector Marketing 2.0
JANUARY 26, 2009
They say that their ads, brochures and pamphlets aren’t working anymore, they want to start using “social media&# as part of their recruitment efforts. Have a look a this TV ad from Kaplan University. It is the first university ad I have seen that directly responds to Michael Wesch’s incredible A Vision of Students Today video. Tags: TV ad Social Media Compliment Videos university classroom 2.0
Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs
Selfish Giving
FEBRUARY 5, 2012
Nice Superbowl ad for rescue dogs. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. Cause Marketing News cause marketing facebook likes superbowl 46 superbowl ads tony la russa arf weego
I Added a Note to Subscribe and Guess What Happened?
iMarketSmart
JUNE 19, 2014
Did you ever notice that recently I added a note at the bottom of each blog post? Guess what happened after I added that to the bottom of each post? The post I Added a Note to Subscribe and Guess What Happened?
This is What Nonprofits Need More Than a Facebook Donate Button
J Campbell Social Marketing
DECEMBER 17, 2013
In the wake of this announcement, I am standing with a dozen other nonprofit bloggers to advocate for something that nonprofits need even more than a Donate Button: Facebook Ad Grants. Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans.
Advertising your nonprofit is not wasting money
Wild Woman Fundraising
MAY 5, 2010
Tags: Conflict Graphic Design for Nonprofits Leadership Marketing advertising cause marketing dan pallotta leadership marketing director marketing strategy misconceptions nonprofit billboard nonprofit bus ad nonprofit marketing nonprofit marketing strategy nonprofit newspaper ad nonprofit radio ad nonprofit street banner nonprofit subway ad nonprofit survival nonprofit tv ad uncharitable
Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions
Cause Related Marketing
NOVEMBER 15, 2011
Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. If you add a QR-code to a paper icon campaign, just how many code scans can you expect?
Father's Day Ad Can't Save the Manatee
Cause Related Marketing
MAY 13, 2013
In the ad, which I found in the June 2013 issue of Redbook magazine, the call to action goes like this: “For Dad, a Real Stand-Up Guy, Adopt-a-Manatee this Father’s Day.” One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break.
Space Available Ads
Cause Related Marketing
APRIL 15, 2008
Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. And that may mean opportunity for your nonprofit.I
Cause Marketing Ad en Espanol, Almost
Cause Related Marketing
NOVEMBER 3, 2010
In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.
Love the Cause Marketing, Hate the Ad
Cause Related Marketing
OCTOBER 22, 2010
That big red bulls eye, the funky, super-visual TV ads, the 5% of income to charity. As a marketer and a consumer I love Target. The house brands are terrific. The Target I shop most frequently seems to have more checkers that any Walmart I’ve ever been in.
This Is Your Brain on Ads. Any Questions?
Non Profit Marketing 360
MARCH 30, 2012
The base of the brain (Photo credit: Wikipedia). Well-known copywriter and author Tom Ahern delightfully distills the essence of neuroscience , as it applies to motivating people to act (and give).
Student Needs Help With Research on Cause-Related Marketing Ads
Cause Related Marketing
SEPTEMBER 4, 2008
Tags: Stetson University Student Researcher Cause-Related Marketing Ads
I'm No Fan of This Cause Marketing Ad Campaign
Cause Related Marketing
AUGUST 25, 2011
Here’s what I wrote back then: There are two kinds of celebrities in the world; those that are in the Mandarin Oriental ad campaign running right now and those whose agents are trying to get them in. Better still for the celebrities, the ads feature them, not the hotels.
Getting NPO Logos Size Right in Cause Marketing Ads
Cause Related Marketing
JANUARY 26, 2011
Others have asked, in effect, “alright Mr. Smart Guy, how should sponsors promote their cause relationships when the ad itself isn’t primarily about the cause?” No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.
Adding a Seal Campaign to Your Cause Marketing Repertoire
Cause Related Marketing
DECEMBER 22, 2011
The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing. They’ve been around forever. Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930.
Environmental Defense Fund hits the mark with Polar Bear Ad.
GenerationYGive
JANUARY 3, 2009
I know I promised my next post to be about video, but as I work on that, here is an ad that really caught my attention recently. The ad is very self-explanatory without being verbose.
How to target your nonprofit ads in Facebook
Fundraising Coach
APRIL 21, 2011
I was just checking in with Facebook, when an NTEN ad caught my eye. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. To target your nonprofit’s ads this well, simply go to [link].
How Not to Design Your Own Cause Marketing Ad
Cause Related Marketing
JULY 5, 2010
Some people shouldn’t be allowed to do their own cause marketing advertising.That’s what I thought after seeing this ad from the local franchisees for Window World, Doug and Kathy Llewellyn.On
Newsletter: Watch All the Super Bowl Cause Ads ; Become a ‘Poptivist’ ; How to Pitch Yourself as a Podcast Guest
Selfish Giving
FEBRUARY 6, 2019
And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Microsoft, We All Win [My favorite ad of the game!] Now, when I shared this list on Twitter , there was some talk that the Washington Post ad should be included.
How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]
Selfish Giving
APRIL 17, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country!
Newsletter: "Kondo-ing" Corporate Partnerships ; Big Changes at the Target Foundation ; Gillette's #MeToo Ad Gets Mixed Reviews
Selfish Giving
JANUARY 23, 2019
There's been a lot of ink spilled on the new Gillette's #MeToo ad. First, was the ad a success? Second, the best commentary I've read on the ad is this article from Phil Haid (Twitter handle: @PhilHaid ) at PUBLIC. What did you think of the ad?
Montblanc Nicolas Cage Ad
Cause Related Marketing
NOVEMBER 7, 2006
Seeing Through The Wicker Man DarklyIt’s almost impossible to overstate how much transparency matters in cause-related marketing. It’s more important than the campaign's creative. It’s more important than the offer in the campaign's advertising. It’s more important than the appeal being made.Here’s why. Americans are a ridiculously generous people when it comes to charitable giving. Much of that.
Should you talk with your donors about politics?
Wild Woman Fundraising
MAY 3, 2017
Have you seen this video ad by Heineken ? This is the antidote to that Pepsi ad. What does the video do? It has three sets of people meet for the first time, and build bar stools together, then build a whole bar together. It asks them, what 3 things do we have in common?
How To Check Out: Reading the magazine covers in the grocery line
Wild Woman Fundraising
DECEMBER 20, 2011
Yesterday I was in the grocery store, not the coop, the grocery store, in line to buy batteries for my camera, when I noticed the woman in front of me reading the covers of the magazines. And I started to do the same thing. And I wished there was something better for us to look at.
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