Facing Social Change at the Dinner Table

SocialButterfly

By Scott Rampy: The word “social change&# for me is intimidating. It implies that there has to be an attempt to resolve a social injustice, shortcoming or reversal of public opinion. For me, social change can be as simple as the inspiration that sits across from you at the dinner table. Since the diagnosis, she has maintained an active lifestyle just trading her running shoes to walking shoes.

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Defining Sustainable Social Change

SocialButterfly

It seems to have an aura around it as we all work to define exactly: What is sustainable social change? The environment folks read it one way, nonprofiteers another and you have a whole other group transforming it into social innovation, social capitalism and/or social entrepreneurship. What is clear: Is that we’re all pretty social about it. Sometimes for change to happen, there needs to be a change in what’s possible and accessible.

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Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Love Social Change? Join us and #read4change.

SocialButterfly

The Big Idea: An Online Social Change Book Club. Here’s the list of books for us to consider for the first pow-wow, based on some recent recommendations I’ve received myself: The Social Atom by Mark Buchana (recommended by Susannah Fox ). Tags: Changeblogging: NP, activism, social change + SocialButterfly author book book club books online book club read reading social change social change book club twitter

The Pollyanna Principles for Social Change

SocialButterfly

You could have a bigger list of e-newsletter subscribers, but still question if what you’re doing is achieving the change you want. You can change the life of one person and wonder how you can change the life of another. This is why I turned to social marketing. Social marketing is something you address, plan and implement at the strategic level. “Being the change we want to see&# means walking the talk of our values.

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. These observations boil down to four “phases&# of online social change that I think reflect our maturity into using social media tools to meet our organization’s aims: Awareness Building. Contests and Competitions for Change.

Nuggets of Social Change–Round 2

SocialButterfly

Social marketeers: Are you looking to connect with colleagues? Try one of these three upcoming social marketing conferences summed up nicely by Craig Lefebvre. Because it’s worth mentioning again, did you get a chance to read Philip Kotler’s and Nancy Lee’s article in Stanford’s Innovation Review about Corporate Social Marketing ? A Social Shoutout. Will writes on all things social entrepreneurship, non-profits and general do-goodery.

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter ) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change , as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media.

Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. 86% of adults ages 18-29 use social networking. Community-funded journalism and citizen journalists are changing how the news is reported. Image: PSI. Is foreign aid important to Americans?

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Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. 86% of adults ages 18-29 use social networking. Community-funded journalism and citizen journalists are changing how the news is reported. Image: PSI. Is foreign aid important to Americans?

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Defining SocialButterfly–Social Change, Social Marketing and Social Media

SocialButterfly

As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media. In my first post on SB, I explained that: Defined–a social butterfly is someone who is amazing at socializing, making connections and creating conversation…appearing to ‘fly’ about the room.

Looking for a Job in Social Change? Look No Further

SocialButterfly

Change.org made a major announcement Thursday in response to Obama’s call for public service: Jobs for Change. This is to be a hub and marketplace for social change jobs that they’ve created in partnership with dozens of nonprofits including: Young Nonprofit Professionals Network , AmeriCorps Alums , Echoing Green , Network for Good , and Encore Careers. Some Highlights of the Vision : People are the most important factor in advancing social change.

Mobile Tech for Social Change and Micro-volunteering

GenerationYGive

Today, I attended "Mobile Tech for Social Change DC", sponsored by Mobile Active and Google. It was a great day full of learning, sharing, and musing with professionals from all walks of life--community organizers, vendors, academics, nonprofit and government professionals, you name it. PI even got to play with one of those " one laptop per child " laptop's (the little antenna ears are as cute as they look), and let me tell you, they are super neat!

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. This is our bread and butter cause marketing strategy because it’s easy, lucrative and works well with social media and other types of fundraisers. The words change, the strategy is the same.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.). Physical activity was objectively measured using accelerometers.

Who Pooped in Your Cereal?

SocialButterfly

This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. Tags: Changeblogging: NP, activism, social change + Interesting Articles SocialButterfly action awareness behavior dog poop energy individual action inspiration inspire move social change The Real Poop on Social Change Sometimes, you have bad days.

Can We Do It? 7 Roofs, 7 Families, 7 Days… and 7 Questions

SocialButterfly

7 Questions … Over the next seven days, I also plan to answer seven questions based on things I learn during this process, insights you help me to discover, why I chose CrowdRise over other fudraising platforms, how fundraising relates to social marketing, the role of the free agent and any other items you may be curious about. So Sound Off: What questions do you have when it comes to fundraising change?

Michael Jackson & Iran: Music to Your Ears

SocialButterfly

Tags: Changeblogging: NP, activism, social change + Video activism change democracy freedom Human RIghts Iran michael jackson social change They Don't Care About Us twitter voice

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Michael Jackson & Iran: Music to Your Ears

SocialButterfly

Tags: Changeblogging: NP, activism, social change + Video activism change democracy freedom Human RIghts Iran michael jackson social change They Don't Care About Us twitter voice

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What Would You Say? Thoughts on Global Citizenship

SocialButterfly

To utilize “the power of the Internet and social networking to engage a new generation of world citizens in the importance of international diplomacy.&# This is an inspiring charge–but in reality, could be quite difficult in achieving. The Power of the Internet and Social Networking. In terms of population, Facebook would be the third largest country if it were a country given its 500 million active users. 86% of adults ages 18-29 use social networking.

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Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Like when learning how to cook or change a flat tire. But when it comes to learning about social change, I learn best from those that challenge me to think. Two of the blogs I followed-up with are: Assetmap : New to the market, Assetmap is the platform that former Change.org’s Social Entrepreneurship blogger Nathaniel Whittemore is working to get started. Sometimes, direct instruction is helpful.

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Oh! The Places We’ll Go

SocialButterfly

This page offers a listing of 40+ interesting conferences, events, observances and programs to keep you up to date in the world of social marketing and related areas of social change, social innovation, non-profits, and tech. The calendar will be continuously updated as the year goes on, so check back often as we have “Watch List&# including the NIH mHealth Conference, Mobile Tech 4 Social Change and others.

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If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

And again, when Change.org held its crowdsourcing contest “Ideas for Change,&# the legalization of marijuana also floated to the number one spot. One of the messages I appreciated most from Huffington’s book was her call for increased civic engagement from citizens ourselves as she did balance her argument asking for both policy changes as well as increased individual accountability. There’s been plenty of debate on the true value in crowdsourcing.

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Hope is Rising

SocialButterfly

As many of you know, my grandma, my mom and I travelled to Guatemala last June to be fellow soliders in the fight for transformational change in what some think is a hopeless situation. But the change is real too-- Mother Tita as many often call her has built not just one, but two schools(!) Changeblogging: NP, activism, social change + SocialButterfly Video Athentikos Documentary Guatemala hope fighitng life changing experience Video Storytelling

Do you consider yourself an activist?

SocialButterfly

I’m also an advocate for my family, for human rights, for literacy and for social good. This blog helps document my approach to activism as it’s deeply rooted in the belief I have in the process of social marketing and behavior change. There are certain people you get really excited about meeting. One of those people for me was Geoff Livingston. A couple of weeks ago, I finally got the chance to meet him in person.

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The Rise of OpenGood

SocialButterfly

Signs of social innovation –the combination of doing good across sectors, markets and organizations while leveraging technology, data, marketing and innovative approaches –are becoming more frequent. The Huffington Post recently wrote about the growth of the social entrepreneurship field –and next month the social capital markets conference will take place.

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Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country. Our non-profits can provide the solutions.&# [ and so can our social marketeers !]. In the remarks, Obama references individuals working for great changes, telling of their success.

BloggersUnite.org Drives Earth Day Buzz

SocialButterfly

In honor of Earth Day, Colleague Mike Newton-Ward and fellow social marketer wrote a post on applying a social marketing approach to the environment and other green goodies that I highly recommend checking o ut. And I ask you, the SB reade r, h ow have you seen blogging communities drive awareness, change and/or action? Can you swallow this math?

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Designing for Community Change

SocialButterfly

At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach. Compared to Healthy People 2010, Healthy People 2020 includes: Social determinants of health as a new topic area in the Healthy People 2020 framework, and. Bertie County, North Carolina: Teaching Design for Change.

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In the Final Hours, Let’s Work It Out

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs fundraising Guatemala workout

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What Creates a Revolution?

SocialButterfly

Mike gets social marketing (the real kind), and he is also a savvy social media professional. It stood out because in it I saw a profound statement being made on behavior change. It may be due to me coming away from my talk with a class of smart Yale students, where their *good* questions focused a lot on the why of social media (measurement, literacy, behavior change, clutter vs. content, society’s relationship to technology, etc.). Change (i.e.

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Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country. Our non-profits can provide the solutions.&# [ and so can our social marketeers !]. In the remarks, Obama references individuals working for great changes, telling of their success.

Amazing Love

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs CrowdRise fundraising Guatemala service service trip

Guest Posting Part Deux: Max Gladwell and Mashable’s Summer of Good

SocialButterfly

This type of experimentation (or application) of guest posting took place earlier this year when Max Gladwell published 10 Ways to Change the World through Social Media , and it was simultaneously published on over 80+ blogs. This post is a collaboration between Mashable’s Summer of Social Good charitable fundraiser and Max Gladwell ’s “10 Ways&# series. 10 Ways to Support Charity Through Social Media. Follow Charities on Social Networks.

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How a “Place” Strategy Can Change the World: Meet ColaLife

SocialButterfly

Not too long ago, we talked about the importance of social products as part of the marketing mix. In the world of social marketing and social change initiatives, the “promotion p&# has been stealing the spotlight for quite a while. This is why I want to highlight this amazingly wonderful place social marketing strategy–Meet ColaLife. Thought: What distribution channels currently exist in your community that can be leveraged for social good?

Help Us Choose a Guatemala Theme Song

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs Guatemala music theme song

Upping the Ante

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs challenge fundraising Guatemala

The Right Place at the Right Time

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly communications deaf expression Guatemala sign language sounds voice

Guest Posting: Beth Kanter and An Experiment in Action

SocialButterfly

As Beth and her family made the move to California, Beth invited non-profit, social change and do-good members of the blogosphere to guest post on her blog with their best posts from the past. Tags: Changeblogging: NP, activism, social change + Amy Sample Ward beth kanter blog blog author Blog Series blogging britt bravo changeblogging do good Geoff Livingston guest posting Nancy Schwartz non-profit stacey monk

Guest Posting: Beth Kanter and An Experiment in Action

SocialButterfly

As Beth and her family made the move to California, Beth invited non-profit, social change and do-good members of the blogosphere to guest post on her blog with their best posts from the past. Tags: Changeblogging: NP, activism, social change + Amy Sample Ward beth kanter blog blog author Blog Series blogging britt bravo changeblogging do good Geoff Livingston guest posting Nancy Schwartz non-profit stacey monk

Seed Money for Southern State Organizations Addressing Social Change Through Organizing

Seeking Grant Money Today

Fund for Southern Communities Offers Support for Social Change Groups in Georgia, North Carolina, and South Carolina Deadline: September 1, 2007 The Fund for Southern Communities ( [link] ) is a public foundation that supports and unites organizations and donors working to create just and sustainable communities that are free of oppression and that embrace and celebrate all people. The fund does not make grants for direct services, social services, or special events.

Beyond Marketing Gadgets, Thingymagigs and Gizmos

SocialButterfly

My fellow social changers and social marketeers, it was this document that helped paved the way for careers, projects and initiatives we are doing today. It was this document that said marketing was a “societal activity&# that can be applied for more than “toothpaste, soap and steel&# but that marketing can be transferable to organizations (non-business organizations…aka, nonprofits), persons and ideas. Define today’s concept of: marketing.

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