Facing Social Change at the Dinner Table

SocialButterfly

By Scott Rampy: The word “social change&# for me is intimidating. It implies that there has to be an attempt to resolve a social injustice, shortcoming or reversal of public opinion.

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Defining Sustainable Social Change

SocialButterfly

It seems to have an aura around it as we all work to define exactly: What is sustainable social change? The environment folks read it one way, nonprofiteers another and you have a whole other group transforming it into social innovation, social capitalism and/or social entrepreneurship.

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Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Love Social Change? Join us and #read4change.

SocialButterfly

The Big Idea: An Online Social Change Book Club. Here’s the list of books for us to consider for the first pow-wow, based on some recent recommendations I’ve received myself: The Social Atom by Mark Buchana (recommended by Susannah Fox ).

The Pollyanna Principles for Social Change

SocialButterfly

You could have a bigger list of e-newsletter subscribers, but still question if what you’re doing is achieving the change you want. You can change the life of one person and wonder how you can change the life of another. This is why I turned to social marketing.

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. Contests and Competitions for Change.

Nuggets of Social Change–Round 2

SocialButterfly

Social marketeers: Are you looking to connect with colleagues? Try one of these three upcoming social marketing conferences summed up nicely by Craig Lefebvre. A Social Shoutout. Will writes on all things social entrepreneurship, non-profits and general do-goodery.

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.

Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. 86% of adults ages 18-29 use social networking.

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Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. 86% of adults ages 18-29 use social networking.

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Defining SocialButterfly–Social Change, Social Marketing and Social Media

SocialButterfly

As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media.

Looking for a Job in Social Change? Look No Further

SocialButterfly

Change.org made a major announcement Thursday in response to Obama’s call for public service: Jobs for Change. The goal: Spark a nationwide movement toward careers in the common good – including nonprofit, government, and social enterprise jobs.

Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

Mobile Tech for Social Change and Micro-volunteering

GenerationYGive

Today, I attended "Mobile Tech for Social Change DC", sponsored by Mobile Active and Google.

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. The words change, the strategy is the same.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.). Physical activity was objectively measured using accelerometers.

Who Pooped in Your Cereal?

SocialButterfly

This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. Sometimes, you have bad days. When those bad days hit, those are the days you could use some inspiration.

Can We Do It? 7 Roofs, 7 Families, 7 Days… and 7 Questions

SocialButterfly

So Sound Off: What questions do you have when it comes to fundraising change? Marketing and communications professionals can learn by studying, learning, training and from doing. In the next seven days, I am going to learn by doing and invite you to join me. What exactly do I mean?

Michael Jackson & Iran: Music to Your Ears

SocialButterfly

Tags: Changeblogging: NP, activism, social change + Video activism change democracy freedom Human RIghts Iran michael jackson social change They Don't Care About Us twitter voice

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Michael Jackson & Iran: Music to Your Ears

SocialButterfly

Tags: Changeblogging: NP, activism, social change + Video activism change democracy freedom Human RIghts Iran michael jackson social change They Don't Care About Us twitter voice

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Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Like when learning how to cook or change a flat tire. But when it comes to learning about social change, I learn best from those that challenge me to think. The blog covers the topic on “how social capital is transforming business, culture and social change.&#

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What Would You Say? Thoughts on Global Citizenship

SocialButterfly

To utilize “the power of the Internet and social networking to engage a new generation of world citizens in the importance of international diplomacy.&# This is an inspiring charge–but in reality, could be quite difficult in achieving. and Open to Change.&#

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Oh! The Places We’ll Go

SocialButterfly

This page offers a listing of 40+ interesting conferences, events, observances and programs to keep you up to date in the world of social marketing and related areas of social change, social innovation, non-profits, and tech.

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If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

And again, when Change.org held its crowdsourcing contest “Ideas for Change,&# the legalization of marijuana also floated to the number one spot. There’s been plenty of debate on the true value in crowdsourcing.

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Do you consider yourself an activist?

SocialButterfly

I’m also an advocate for my family, for human rights, for literacy and for social good. This blog helps document my approach to activism as it’s deeply rooted in the belief I have in the process of social marketing and behavior change.

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Hope is Rising

SocialButterfly

As many of you know, my grandma, my mom and I travelled to Guatemala last June to be fellow soliders in the fight for transformational change in what some think is a hopeless situation. But the change is real too-- Mother Tita as many often call her has built not just one, but two schools(!)

Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country.

BloggersUnite.org Drives Earth Day Buzz

SocialButterfly

In honor of Earth Day, Colleague Mike Newton-Ward and fellow social marketer wrote a post on applying a social marketing approach to the environment and other green goodies that I highly recommend checking o ut. Can you swallow this math?

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Designing for Community Change

SocialButterfly

At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach. Bertie County, North Carolina: Teaching Design for Change.

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In the Final Hours, Let’s Work It Out

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs fundraising Guatemala workout

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What Creates a Revolution?

SocialButterfly

Mike gets social marketing (the real kind), and he is also a savvy social media professional. It stood out because in it I saw a profound statement being made on behavior change. Change (i.e.

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Social Marketing as a Solution

SocialButterfly

I invite you to read Barack Obama’s remarks about the Social Innovation Fund from earlier today. . The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country.

6 Steps to Choosing the Right Individual Fundraising Platform

SocialButterfly

Other non-profits or causes may be on certain social networks that will also act as its own fundraising platform. This is the first post in my seven-day quest to raise $1100 to provide seven roofs for seven Guatemalan families.

Amazing Love

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs CrowdRise fundraising Guatemala service service trip

Guest Posting Part Deux: Max Gladwell and Mashable’s Summer of Good

SocialButterfly

This type of experimentation (or application) of guest posting took place earlier this year when Max Gladwell published 10 Ways to Change the World through Social Media , and it was simultaneously published on over 80+ blogs. 10 Ways to Support Charity Through Social Media.

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The Rise of OpenGood

SocialButterfly

Signs of social innovation –the combination of doing good across sectors, markets and organizations while leveraging technology, data, marketing and innovative approaches –are becoming more frequent. The Huffington Post recently wrote about the growth of the social entrepreneurship field –and next month the social capital markets conference will take place.

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How a “Place” Strategy Can Change the World: Meet ColaLife

SocialButterfly

Not too long ago, we talked about the importance of social products as part of the marketing mix. In the world of social marketing and social change initiatives, the “promotion p&# has been stealing the spotlight for quite a while.

Upping the Ante

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly #loveroofs challenge fundraising Guatemala

The Right Place at the Right Time

SocialButterfly

Tags: Changeblogging: NP, activism, social change + SocialButterfly communications deaf expression Guatemala sign language sounds voice

Guest Posting: Beth Kanter and An Experiment in Action

SocialButterfly

As Beth and her family made the move to California, Beth invited non-profit, social change and do-good members of the blogosphere to guest post on her blog with their best posts from the past.

Guest Posting: Beth Kanter and An Experiment in Action

SocialButterfly

As Beth and her family made the move to California, Beth invited non-profit, social change and do-good members of the blogosphere to guest post on her blog with their best posts from the past.

Beyond Marketing Gadgets, Thingymagigs and Gizmos

SocialButterfly

My fellow social changers and social marketeers, it was this document that helped paved the way for careers, projects and initiatives we are doing today. Define today’s concept of: marketing. Now, imagine yourself 40-50 years ago, and define marketing. Notice any big differences?

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Guest Posting Part Deux: Max Gladwell and Mashable’s Summer of Good

SocialButterfly

This type of experimentation (or application) of guest posting took place earlier this year when Max Gladwell published 10 Ways to Change the World through Social Media , and it was simultaneously published on over 80+ blogs. 10 Ways to Support Charity Through Social Media.

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