Getting the whole world to sit in on your cause.


It uses old-school activism concepts like sit-ins and mixed in new age digital powerhouses like Google Earth to create a truly global, digital movement. Or the entire world "hot spotted" North Korea?

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

What’s the difference between North and South Korea, after all? Now, 59 years later, North Korea… which pursued a course of collectivism and Communism… is still a part of the Developing World. South Korea…which opened its arms to capitalism and democracy…is more modern-looking than Los Angeles. It goes almost without saying that South Koreans enjoy a standard of living that is orders of magnitude better than North Koreans.