Make Your Brand Values Active!
MAY 23, 2017
The post Make Your Brand Values Active! Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact. They […]. appeared first on Mission Minded.