OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. Activation is an exceedingly broad idea. At left is an activation of a cause campaign in front of a local Sizzler restaurant, at the intersection of two busy streets.

Trending Sources

Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. Image: PSI. Is foreign aid important to Americans?

Activating The Global Health Trifecta

SocialButterfly

” Not only is funding critical to achieve these goals, but an important step will be enabling and empowering the global citizen to play an active role. Facebook has over 800 million active users and is translated in 70 languages. Image: PSI. Is foreign aid important to Americans?

To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

For nonprofits, it can even be argued that emotion is even more important to getting people from passive to active. The post To Get Me from Passive to Active – Make Me Feel Something!

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Activating Cause Marketing with PR

Cause Related Marketing

On Tuesday, Feb 14, 2012 in my post about activating cause marketing efforts, I wrote: “.basically New York Times Public Relations Firehouse Subs Activation Firefighter Cause Marketing PR

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Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

It’s probably fair to say that more cause marketing campaigns are activated by public relations than by advertising. So how do you activate your cause marketing story using public relations? How do you do activate your cause marketing using PR?

'SPAT' Can Keep Your Cause Marketing Activation Intact

Cause Related Marketing

It’s probably fair to say that more cause marketing campaigns are activated by social media and public relations than by advertising. So how do you activate your cause marketing story using social media and PR? How do you do activate your cause marketing using PR and social media? You don’t have to have all the elements of SPAT to effectively activate your cause marketing via PR or social media.

Why you can’t have a huge, active community paying attention at all times

Nonprofit Marketing Blog

An active group of people. I’m often asked, “How do we scale our dedicated fan base?” ” Here’s the challenge. A lot of organizations (both nonprofit and for-profit) start with a dedicated following. Then they try to grow their community bigger and bigger. Along they way, they keep talking to their audience as if it was one, homogeneous audience. But it’s not. A lot of people lose interest, because they care about different things.

The Demise of Clicktivism and the Reboot of Activism

Wild Woman Fundraising

What is Activism? Activism is scary. It’s the pollution of activism with the logic of consumerism. Social change is initially unpopular and insurrection always starts with disobedience. Moments before victory, every revolutionary has felt the gut-pang of anxiety.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. So which is best for activating your cause marketing? Komen for the Cure Facebook Tubbs Red Heinz Winter Olympics Romp to Stomp Twitter Activation General Mills

Pls tell me: How do you select your marketing activities? 1-minute survey

Getting Attention

Please take a minute right now (literally, this is a 1-2 question survey) to tell me how you select your marketing activities. Your answers will guide me to create the guidance you need to save time, money and anguish in that process. Please answer these 2 questions right now. Thanks, in advance, for your input. You’re the best! P.S. Can you do this right now, while it’s on your mind? I’d appreciate it. Planning and Evaluation

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Make Your Brand Values Active!

Mission Minded

The post Make Your Brand Values Active! Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact. They […]. appeared first on Mission Minded.

Susan G. Komen for the Cure, Still an Active Cause Marketer

Cause Related Marketing

In the immediate aftermath of Susan G. Komen for the Cure’s silly public missteps with Planned Parenthood (and KFC before that), a lot of pundits read the tea leaves and foresaw corporate defections from Komen’s sponsor list and public excoriation. So much for all that.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

Inspire – Activate – Experience. This inspiration leads to activation – donating to a fundraiser and/or becoming a fundraiser. This activation is followed up by a high-quality personalized experience with the nonprofit. Is there a clear path to activism?

Activating Cause Marketing on Packaging

Cause Related Marketing

On July 20, 2012 in a post on cause marketing activated on packaging I wrote this: “Regular readers know how much I like activating cause marketing on packaging.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Fundraising Infographics Marketing Nonprofits Online Fundraising Social Media Benchmarks Study Email marketing Infographic M+R NTEN online activism online fundraising online giving It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study !

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.). Physical activity was objectively measured using accelerometers.

Raise Supporters Not Support

A Small Change

I think that it could be worth our while to expand this idea to include activism in a more general sense such as advocacy and community activism. Do you think that fundraising should include activism? Does your organization do any activism?

Activating Your Cause Marketing Via Old School Methods

Cause Related Marketing

Nowadays when every brand has a YouTube channel, and pages on Pinterest, Google+, and Facebook, it’s easy to think that when you activate your cause marketing on a social network that you’re done. Using paper placemats was the right approach for this cause marketing activation.

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Naturally, the FSIs served as the principal form of activation for the promotion Now Naked Juice, a consumer packaged goods company with a long history of cause marketing, is activating their current effort via social media.

The Images You Choose in Cause Marketing Activations

Cause Related Marketing

But a cause marketing activation in print requires literacy. The images are no less important in cause marketing activations online or on video. In general terms cause marketing activation refers to how you promote the campaign.

The Best of Social Marketing in 2016

Social Marketing and Social Change

small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company. Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping.

Nonprofit Branding: Major Gift Activity – Stage Five

NonProfit Branding

Followers of the series should be getting used to the idea that Major Gift Activity need not be as foreboding or complex as the Nonprofit Gurus claim. We’re introducing the basics of Major Gift Fundraising here, So far, no real damage has been done. Now, while still focused on upgrading current contributors to Major Gift status, [.]. Fundraising Uncategorized

Nonprofit Branding: Major Gift Activity – Stage Six

NonProfit Branding

Wonder why I stuck Clooney’s photo here? Read on… You’re at Stage Six now. You are focused on current small givers who have large potential. I suggest you ignore the traditional process of cultivating these major gift prospect. Replace it with collaboration. Remember that Major Gift Fundraising is not about your popularity. It’s not about being invited to

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

But when you activate these promotions should you aggregate them together, or spread them around? So much of what this blog is about is activating cause marketing promotions.

From Slactivism to Activism

A. Fine Blog

It’s difficult to know from these data whether there is a polarity in these folks cause-related activities. Or maybe it doesn’t matter, maybe activism just flows through everything they do as I found in Social Citizens.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

If we are actively soliciting, say, Coke to come into our schools so that we will get more money, can we ask ourselves, “What is the ethical trade-off?&# Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

read4change Changeblogging: NP, activism, social change + Commentary Ariana Huffington citizenship civic engagement crowdsourcing economy Huffington Post politics Third World America votingThere’s been plenty of debate on the true value in crowdsourcing.

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Cause Marketing Cooperative

Cause Related Marketing

There’s dozens of ways to activate cause marketing. Alden Keene Cause Marketing Database Public Relations Cause Marketing Activation ActivationBut the most common way… and frequently the least expensive… is with public relations. One story that you must master when 'efforting' women’s magazines in particular is a pretty standard transactional cause marketing pitch; buy our thing and a portion of the proceeds benefits this fine cause.

We’re Sorry Ben!

The Agitator

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium The Environmental Defense Fund (EDF), one of my alma maters, flubbed it last week, sending a message that graded its many online activists.

Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Blog Talk Blogging and the Blogosphere Changeblogging: NP, activism, social change + 2011 blog critical thinking e-learning learning Social Media thinkingSometimes, direct instruction is helpful. Like when learning how to cook or change a flat tire.

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What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Instead, since planned giving marketing involves a long-term fundraising strategy, you really need to measure “activities”… not dollars. Rather, you should measure activities. For effective planned giving marketing, you really should be keeping track of your metrics.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Rapid changes in dietary habits, coupled with a decline in levels of physical activity, have led to an increase in the prevalence of overweight and obesity in the US and around the world. Campaigns and Programs Obesity Prevention Physical Activity

Meet Your Email Competition

The Agitator

accountability communications email marketing online activism online advocacy online fundraising premium It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. Their appeals are just the tip of the iceberg.

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Cool Stats On Social Media Fundraising

The Agitator

communications media usage mobile advocacy online activism online fundraising online publishing research social networking premium Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology. Here are six to tease you on a Monday morning. I can tell you’re not quite ready yet for heavy lifting this week. Responsive design increases giving 96% on mobile and tablet … 126% on mobile.

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Hope is Rising

SocialButterfly

Changeblogging: NP, activism, social change + SocialButterfly Video Athentikos Documentary Guatemala hope fighitng life changing experience Video StorytellingIf we are afraid to respond--who will? To call these individuals unsung heroes--is an understatement.

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Entrepreneurs: In Cause Marketing You’re the Pretty Girl

Cause Related Marketing

Lastly, a big part of what the nonprofit is going to ask you to do is to activate or promote the sponsorship. And you’re going to bear most of the cost for that activation. Co-Branding Sofia Vergara ActivationYesterday’s post hinted at a way nonprofits might identify entrepreneurs open to the idea of cause marketing. Today I want to suggest what a entrepreneur might look for in a cause partner. There are at least 1.5 million 501(c)(3)s nonprofits in the United States.

Seniors Go Social, But Don’t Hyperventilate

The Agitator

But before you online fundraisers get all giddy and delirious out there, celebrating the coming convergence of seniors’ Boomers Don''t Miss these Posts email marketing media usage online activism online advocacy online fundraising pew internet project social networking premium The latest report from Pew Research says 72% of online adults are using social network sites.

The Future of Social Marketing: Craig's Happiness Talk

Social Marketing and Social Change

Current Affairs Professional Issues Public Policy Social Activism & Engagement This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL.