JANUARY 26, 2015
Acquisition addiction is to fundraisers what steroids are to professional cyclists. I’ve just read Are You Addicted to Acquisition?
Donor Acquisition Versus Retention in 2013
Kivi's Nonprofit Communications Blog
JANUARY 16, 2013
We've Moved! Update your Reader Now. We've Moved! Update your Reader Now. Fundraising Nonprofit Communications Nonprofit Marketing Strategy Trends
Donor Acquisition Series #1-WANTED: An Investment Mindset
JANUARY 13, 2016
Safe to go back into he acquisition water? Board Meeting Swipe File Donor acquisition Nonprofit management premiumAmong the first of the New Year’s resolutions received at Agitator Global HQ was one from Peter Maple and his Association of Grumpy Old Fundraisers who know stuff. To, shall we say, “carry on fundraising?”
Donor Acquisition Series #4 – A Bicycle Built For Growth
JANUARY 31, 2016
As I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’ At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future. And with both at the.
Grow Your Email List With These 14 Paid Email Acquisition Sources
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Paid acquisition supplements organic growth and helps you grow your base of support more quickly, for a price of course. Cost-per-Action (CPA).
Retention Is The New Acquisition
JUNE 17, 2013
As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. Roger. .
[Guest Post] Donor Acquisition – the painful necessity of fundraising
JULY 29, 2014
Donor Acquisition – the painful necessity of fundraising. This is the harsh reality of donor acquisition direct mail. By Bob McCarthy.
Donor Acquisition Series #2 – Lifetime Value: The Key Metric
JANUARY 19, 2016
Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management premiumA drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.”
Acquisition: The ‘Less Cost Is Best’ Fallacy
MARCH 27, 2013
Then go re-thing your acquisition strategy and budgeting. Acquisition Don't Miss these Posts fundraising marketing metrics nonprofit management nonprofitsBy now you’ve shown your CEO, CFO and Board the famous Dan Pallotta TED presentation — The way we think about charity is dead wrong. Zzzzzzzzzzzzz. So should we.
Acquisition: Its Costs And ROI – Part 1
OCTOBER 16, 2012
Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable. Because the acquisition of new donors is essential to maintaining and growing virtually every organization, we all need to get much better at both understanding and explaining this essential process. Roger.
How You Should Really Be Thinking About Acquisition Costs
NOVEMBER 3, 2014
Here’s a brief excerpt from Retention Fundraising on the importance of building the cost of key retention efforts into your acquisition. Donor acquisition Donor retention / loyalty / commitment Telemarketing premium You can click here to order either the e-Book or print versions.
Acquisition – Direct Mail: The Exquisite Corpse
OCTOBER 28, 2012
To believe otherwise is to deny the existence of the most predictable and potent of the acquisition channels. This gets me to my second point.
Acquisition: Crafting An Irresistable DRTV Offer
JANUARY 24, 2013
Acquisition communications creativity direct marketing Don't Miss these Posts drtv fundraisingHere’s her first post. Roger. Urgent need.
Acquisition: Its Costs And ROI – Part 2
OCTOBER 22, 2012
Example: Premium Acquisition Program. Premium-driven acquisition programs are notorious for their low average gifts and lousy retention rates.
Acquisition: Prospecting Hope For Small Organizations
NOVEMBER 11, 2012
Fortunately, there’s hope – the use of predictive analytics to build productive and high-yield, high-retention acquisition programs. Bingo!
Acquisition: What About Testing DRTV?
JANUARY 13, 2013
My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. . Roger. Helping our troops.
Acquisition: More On Counterintuitive Effects Of Premiums
FEBRUARY 19, 2013
Acquisition direct marketing Don't Miss these Posts drtv fundraising Hot Research nonprofitsJust to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. Now comes fresh research revealing that these types of ‘gifts’ can actually reduce contributions. Roger.
The Year For Acquisition
JANUARY 5, 2017
Because I want to float the idea that 2017 should be a year for unprecedented donor acquisition. Consequently, it almost pains me to write a post saying: ‘Put the pedal to the metal’ this year on donor acquisition. I’m writing this post with great trepidation. So promise us … before you invest in a major boost.
Acquisition: Using The Web To Boost Postal Mail Prospecting
OCTOBER 31, 2012
Clearly a losing proposition for most acquisition programs. And it works for both acquisition and house file efforts. Let me explain.
Acquisition: Why ‘Best Practices’ Suck
DECEMBER 13, 2012
One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. And on and on.
Fundraising Challenge: Acquisition -- Evolutionary vs. Revolutionary Thinking
Donor Power Blog
JANUARY 27, 2011
Greg would say, with regards to acquisition, none. If Donor A was touched once lifetime in Acquisition, $0.30 cost per piece.
Acquisition: Direct Mail Testing – Part 1
DECEMBER 3, 2012
P.S. In Acquisition: Direct Mail Testing – Part 2, we’ll look at the Importance of Avoiding the Baby and the Bath Water. Roger.
Acquisition: Innovation, Risk, Cowardice And Failure
DECEMBER 16, 2012
We’re now about half way through this series on Acquisition. Acquisition Don't Miss these Posts fundraising innovation nonprofit management
Acquisition: Guilty Until Proven Innocent
OCTOBER 1, 2012
accountability Acquisition charities fundraising nonprofit management nonprofits transparencyYou can see his original post here at SOFII. Roger.
3 Email Acquisition Campaigns You Can Use to Grow Your Email List
Kivi's Nonprofit Communications Blog
JULY 16, 2014
We still have a page focused on email newsletters, but we thought that email list growth needed its own page.
Acquisition: Predictive Analytics And The Presidency
NOVEMBER 5, 2012
History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. Hopefully by late tonight, or at least in the next few days, we’ll know which voter acquisition campaign was the most successful. electoral votes to Governor Romney 230.8, The use of math. Roger. P.P.S.
OCTOBER 15, 2012
Roger and I have begun preparing a series of posts focusing on donor acquisition. We’d welcome your comments regarding priorities amongst these topics … or other acquisition issues you’d like us to address. Here is a list of topics we plan to cover … although perhaps not as systematically as this outline might suggest. Mobile.
Acquisition: ‘Social Media Is B t’
DECEMBER 10, 2012
Here at the Agitator we touch a lot on the use of social media (see Tom’s post of yesterday or search our category, social networking), so I decided to include Mendelson’s insights as part the Agitator Acquisition series. The point is that when it comes to Acquisition, social media is just not deserving of the hype it so often receives.
Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas
NOVEMBER 13, 2012
Acquisition communications direct mail direct marketing Don't Miss these Posts fundraising nonprofit management online publishingYour prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend. Get on it!
Acquisition: Direct Mail Testing – Part 2
DECEMBER 4, 2012
Acquisition database marketing direct mail direct marketing Don't Miss these Posts DonorVoice fundraising marketing metrics nonprofitsRoger.
Acquisition, But First …
OCTOBER 14, 2012
As promised, Roger and I are about to do some systematic posting on donor acquisition. So, as you fantasize about your new killer acquisition package, consider that, in addition to all those muttonhead non-responders, 73% of its actual donor delivery will be effectively wasted. OK, now we’re ready to talk about acquisition.
[INTERVIEW] 8 Questions Answered about Online Fundraising!
Wild Woman Fundraising
MAY 10, 2012
What are some issues you have with donor acquisition and retention? Acquisition in the digital space is something we are still learning.
Proof that planned gifts increase annual giving revenue
MAY 9, 2016
We really need to thank our lucky stars for Dr. Russell James! Because it included giving behavior of people in the U.S. Tweet this!
Direct Mail Yields Major Gift Donors
JULY 16, 2014
Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.
How To Reduce F2F Attrition In The First 90 Days
MARCH 21, 2016
It’s time to re-set, re-boot and re-imagine this once vaunted channel of acquisition. Make no mistake. It doesn’t have to be that way.
When Women Win
MAY 24, 2016
to become a federal judge: “Something which we think is impossible now is not impossible in another decade.”.
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. The list goes on. Tweet this!
Starting Over #5: Growing Without Direct Mail
JULY 7, 2016
Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays. Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumHow do we recruit?
Erode Your Way to Better Year-End Giving
SEPTEMBER 11, 2016
Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premiumThis week The Agitator and DonorVoice will launch a three-part webinar series on the application of Behavioral Science research to fundraising.
The Neglected Gold Mine of Lapsed Donors
AUGUST 28, 2016
Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premium