Acquisition Addiction

The Agitator

Acquisition addiction is to fundraisers what steroids are to professional cyclists. I’ve just read Are You Addicted to Acquisition? Donor acquisition Donor retention / loyalty / commitment premium

Donor Acquisition Versus Retention in 2013

Kivi's Nonprofit Communications Blog

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Donor Acquisition Series #1-WANTED: An Investment Mindset

The Agitator

Safe to go back into he acquisition water? Board Meeting Swipe File Donor acquisition Nonprofit management premiumAmong the first of the New Year’s resolutions received at Agitator Global HQ was one from Peter Maple and his Association of Grumpy Old Fundraisers who know stuff.

Donor Acquisition Series #4 – A Bicycle Built For Growth

The Agitator

As I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’ At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future. We all know that acquisition and retention are the flip sides of the same coin.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Paid acquisition supplements organic growth and helps you grow your base of support more quickly, for a price of course. There are 4 basic types of paid email acquisition. Before you get started with paid acquisition, do this: Paid Acquisition Tips.

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Retention Is The New Acquisition

The Agitator

As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. In our view, retention is the new acquisition. Lots of folks pay lip service to the importance of donor ‘retention’.

Acquisition: The ‘Less Cost Is Best’ Fallacy

The Agitator

Then go re-thing your acquisition strategy and budgeting. Acquisition Don't Miss these Posts fundraising marketing metrics nonprofit management nonprofitsBy now you’ve shown your CEO, CFO and Board the famous Dan Pallotta TED presentation — The way we think about charity is dead wrong. If you haven’t, you deserve a scolding. Here it is, and here’s why you should view it.

Acquisition: Its Costs And ROI – Part 1

The Agitator

Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable. Because the acquisition of new donors is essential to maintaining and growing virtually every organization, we all need to get much better at both understanding and explaining this essential process. In short, it is the profitable returns from these post-acquisition programs that provide the funds needed to move the mission forward.

Donor Acquisition Series #2 – Lifetime Value: The Key Metric

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management premiumA drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.” ” The policeman looks puzzled. “Then why are you looking for them all the way over here?”

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Here’s a brief excerpt from Retention Fundraising on the importance of building the cost of key retention efforts into your acquisition. Donor acquisition Donor retention / loyalty / commitment Telemarketing premium Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

So, as The Agitator begins exploring various acquisition channels, I want to start off by making certain everyone understands that the “Direct Mail Is Dead Myth” is just that — a myth. Acquisition direct mail Don't Miss these Posts fundraising online fundraising

The Year For Acquisition

The Agitator

Because I want to float the idea that 2017 should be a year for unprecedented donor acquisition. Consequently, it almost pains me to write a post saying: ‘Put the pedal to the metal’ this year on donor acquisition. Because I know how much of that acquisition success will be squandered via the leaky buckets about which Roger warns so effectively. I’m writing this post with great trepidation.

Acquisition: Crafting An Irresistable DRTV Offer

The Agitator

Acquisition communications creativity direct marketing Don't Miss these Posts drtv fundraising

Acquisition: Its Costs And ROI – Part 2

The Agitator

You can do the calculation on the back of an envelope … [Gross income from donor over whatever period of years you choose MINUS the cost of Acquisition + the per donor costs of file maintenance, overhead, cultivation, appeals and renewal = Lifetime Value].

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

Donor Acquisition – the painful necessity of fundraising. This is the harsh reality of donor acquisition direct mail. Donor acquisition – painful but necessary. It’s painful because donor acquisition campaigns almost never make money. That’s not too bad for an acquisition.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Sadly, when it comes to direct mail acquisition the deck is stacked against small organizations; especially those with a regional or local mission focus. Fortunately, there’s hope – the use of predictive analytics to build productive and high-yield, high-retention acquisition programs.

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Acquisition: What About Testing DRTV?

The Agitator

Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. .

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

Acquisition direct marketing Don't Miss these Posts drtv fundraising Hot Research nonprofitsJust to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. I was particularly interested in the comments of readers with experience in public broadcasting, where the use of back-end premiums or ‘thank you’ gifts continues — after 30 or more years — to be hotly disputed.

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

Clearly a losing proposition for most acquisition programs. Fortunately, there are now signs of hope – both in theory and in actual practice – that we might soon benefit from the marriage of the web and postal mail when it comes to acquisition.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. The fact is that where there is no brand recognition for a nonprofit there is likely to be poor acquisition.

Fundraising Challenge: Acquisition -- Evolutionary vs. Revolutionary Thinking

Donor Power Blog

So, to get back on point, the premise around this topic, in simple terms, is that we all know how we calculate the cost to acquire or the cost per dollar raised on our acquisition campaigns, at the campaign level. Greg would say, with regards to acquisition, none.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Given the ever-worsening problems with acquisition and the long-term stakes involved in dwindling donor files, the time has come to drastically change the way direct mail testing is done.

Acquisition: Innovation, Risk, Cowardice And Failure

The Agitator

We’re now about half way through this series on Acquisition. So, as I outline the posts I’m about to write for the second half of the Acquisition Series, I’m curious: What are you seeing by way of pay-for-performance out there?

Acquisition: Guilty Until Proven Innocent

The Agitator

Before we wade into the nuts, bolts, techniques, pitfalls and opportunities in our Acquisition Series, we want to once more remind everyone of the climate in which today’s acquisition efforts are conducted.

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

Kivi's Nonprofit Communications Blog

Along with the tips, you can register to download an all-new resource - Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire.

Acquisition: Predictive Analytics And The Presidency

The Agitator

History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. Hopefully by late tonight, or at least in the next few days, we’ll know which voter acquisition campaign was the most successful. Because many of the approaches used by the campaigns in search of votes — and the media, in search of accurate predictions on the outcome — bear watching in terms of our own acquisition efforts.

Acquisition Topics

The Agitator

Roger and I have begun preparing a series of posts focusing on donor acquisition. We’d welcome your comments regarding priorities amongst these topics … or other acquisition issues you’d like us to address. Acquisition direct mail direct marketing Don't Miss these Posts email marketing fundraising marketing metrics nonprofit management online fundraising telemarketing

Acquisition: ‘Social Media Is B t’

The Agitator

Here at the Agitator we touch a lot on the use of social media (see Tom’s post of yesterday or search our category, social networking), so I decided to include Mendelson’s insights as part the Agitator Acquisition series. It’s important differentiate the use of social media for acquisition from its ongoing and reinforcing use in dealing with already-acquired donors and supporters. If nothing else, the author of the iconoclastic Social Media is B t writes great teaser copy.

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

The Agitator

Acquisition communications direct mail direct marketing Don't Miss these Posts fundraising nonprofit management online publishingYour prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend. The worst news possible … your cause/mission/strategy is simply losing relevance and importance to an otherwise well-targeted audience.

Acquisition: Direct Mail Testing – Part 2

The Agitator

Acquisition database marketing direct mail direct marketing Don't Miss these Posts DonorVoice fundraising marketing metrics nonprofitsOne of the biggest pitfalls in direct mail testing is the ‘baby & the bathwater’ problem.

Acquisition, But First …

The Agitator

As promised, Roger and I are about to do some systematic posting on donor acquisition. So, as you fantasize about your new killer acquisition package, consider that, in addition to all those muttonhead non-responders, 73% of its actual donor delivery will be effectively wasted. OK, now we’re ready to talk about acquisition. But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention!

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

What are some issues you have with donor acquisition and retention? As a not for profit, we are constantly challenged with driving new donor acquisition at a reasonable cost per dollar. Acquisition in the digital space is something we are still learning. Get Schooled!

Proof that planned gifts increase annual giving revenue


Fundraising Planned Giving annual giving revenue Dr. Russell James planned gift marketing planned giving acquisition planned giving blogs Planned giving researchWe really need to thank our lucky stars for Dr. Russell James!

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Why Good Enough Is No Longer Good Enough: Part 1

The Agitator

No area of the fundraiser’s work is more deserving of serious exploration than the process of donor acquisition and the essential next steps of proper thanking, onboarding and learning the donors’ identities and preferences.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs. Acquisition direct mail direct marketing major donors premium

Spotlight On Sustainers: Part 2

The Agitator

Board Meeting Swipe File Breaking Out of the Status Quo Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management Online fundraising and marketing premium

How To Reduce F2F Attrition In The First 90 Days

The Agitator

It’s time to re-set, re-boot and re-imagine this once vaunted channel of acquisition. The session, Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Nonprofit management Research premiumMake no mistake.

When Women Win

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising philosophy/profession Innovation Major donors Nonprofit management premium

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premiumI’m glad Tom raised the issue of ‘lapsed’ donors in his post, When To Give Up On A Donor.

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Starting Over #5: Growing Without Direct Mail

The Agitator

Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays. Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.