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Acquisition Addiction

The Agitator

Acquisition addiction is to fundraisers what steroids are to professional cyclists. I’ve just read Are You Addicted to Acquisition?

Donor Acquisition Versus Retention in 2013

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. We've Moved! Update your Reader Now. Fundraising Nonprofit Communications Nonprofit Marketing Strategy Trends

Donor Acquisition Series #1-WANTED: An Investment Mindset

The Agitator

Safe to go back into he acquisition water? Board Meeting Swipe File Donor acquisition Nonprofit management premiumAmong the first of the New Year’s resolutions received at Agitator Global HQ was one from Peter Maple and his Association of Grumpy Old Fundraisers who know stuff. To, shall we say, “carry on fundraising?”

Donor Acquisition Series #4 – A Bicycle Built For Growth

The Agitator

As I’ve indicated in the first three parts of this series, most nonprofits need to become a lot more savvy about ‘acquisition’ At the same time it’s essential to understand how ‘acquisition’ and ‘retention’ operate in tandem to determine an organization’s future. And with both at the.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Paid acquisition supplements organic growth and helps you grow your base of support more quickly, for a price of course. Cost-per-Action (CPA).

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Retention Is The New Acquisition

The Agitator

As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. Roger. .

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

Donor Acquisition – the painful necessity of fundraising. This is the harsh reality of donor acquisition direct mail. By Bob McCarthy.

Donor Acquisition Series #2 – Lifetime Value: The Key Metric

The Agitator

Direct mail Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Nonprofit management premiumA drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m looking for my keys,” he says. “I lost them over there.”

Acquisition: The ‘Less Cost Is Best’ Fallacy

The Agitator

Then go re-thing your acquisition strategy and budgeting. Acquisition Don't Miss these Posts fundraising marketing metrics nonprofit management nonprofitsBy now you’ve shown your CEO, CFO and Board the famous Dan Pallotta TED presentation — The way we think about charity is dead wrong. Zzzzzzzzzzzzz. So should we.

Acquisition: Its Costs And ROI – Part 1

The Agitator

Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable. Because the acquisition of new donors is essential to maintaining and growing virtually every organization, we all need to get much better at both understanding and explaining this essential process. Roger.

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Here’s a brief excerpt from Retention Fundraising on the importance of building the cost of key retention efforts into your acquisition. Donor acquisition Donor retention / loyalty / commitment Telemarketing premium You can click here to order either the e-Book or print versions.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

To believe otherwise is to deny the existence of the most predictable and potent of the acquisition channels. This gets me to my second point.

Acquisition: Crafting An Irresistable DRTV Offer

The Agitator

Acquisition communications creativity direct marketing Don't Miss these Posts drtv fundraisingHere’s her first post. Roger. Urgent need.

Acquisition: Its Costs And ROI – Part 2

The Agitator

Example: Premium Acquisition Program. Premium-driven acquisition programs are notorious for their low average gifts and lousy retention rates.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Fortunately, there’s hope – the use of predictive analytics to build productive and high-yield, high-retention acquisition programs. Bingo!

Acquisition: What About Testing DRTV?

The Agitator

My friend Russ Reid, pioneered this medium in the U.S. and today the Russ Reid Company carries on his tradition. . Roger. Helping our troops.

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

Acquisition direct marketing Don't Miss these Posts drtv fundraising Hot Research nonprofitsJust to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. Now comes fresh research revealing that these types of ‘gifts’ can actually reduce contributions. Roger.

The Year For Acquisition

The Agitator

Because I want to float the idea that 2017 should be a year for unprecedented donor acquisition. Consequently, it almost pains me to write a post saying: ‘Put the pedal to the metal’ this year on donor acquisition. I’m writing this post with great trepidation. So promise us … before you invest in a major boost.

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

Clearly a losing proposition for most acquisition programs. And it works for both acquisition and house file efforts. Let me explain.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

One organization copying another organization’s seemingly successful acquisition package simply leads to the next doing the same. So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. And on and on.

Fundraising Challenge: Acquisition -- Evolutionary vs. Revolutionary Thinking

Donor Power Blog

Greg would say, with regards to acquisition, none. If Donor A was touched once lifetime in Acquisition, $0.30 cost per piece.

Acquisition: Direct Mail Testing – Part 1

The Agitator

P.S. In Acquisition: Direct Mail Testing – Part 2, we’ll look at the Importance of Avoiding the Baby and the Bath Water. Roger.

Acquisition: Innovation, Risk, Cowardice And Failure

The Agitator

We’re now about half way through this series on Acquisition. Acquisition Don't Miss these Posts fundraising innovation nonprofit management

Acquisition: Guilty Until Proven Innocent

The Agitator

accountability Acquisition charities fundraising nonprofit management nonprofits transparencyYou can see his original post here at SOFII. Roger.

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

Kivi's Nonprofit Communications Blog

We still have a page focused on email newsletters, but we thought that email list growth needed its own page.

Acquisition: Predictive Analytics And The Presidency

The Agitator

History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. Hopefully by late tonight, or at least in the next few days, we’ll know which voter acquisition campaign was the most successful. electoral votes to Governor Romney 230.8, The use of math. Roger. P.P.S.

Acquisition Topics

The Agitator

Roger and I have begun preparing a series of posts focusing on donor acquisition. We’d welcome your comments regarding priorities amongst these topics … or other acquisition issues you’d like us to address. Here is a list of topics we plan to cover … although perhaps not as systematically as this outline might suggest. Mobile.

Acquisition: ‘Social Media Is B t’

The Agitator

Here at the Agitator we touch a lot on the use of social media (see Tom’s post of yesterday or search our category, social networking), so I decided to include Mendelson’s insights as part the Agitator Acquisition series. The point is that when it comes to Acquisition, social media is just not deserving of the hype it so often receives.

Acquisition: 16 Reasons Your Prospecting Is Running Out Of Gas

The Agitator

Acquisition communications direct mail direct marketing Don't Miss these Posts fundraising nonprofit management online publishingYour prospecting returns are dropping … running out of gas. What’s the problem? Here are some reasons I can think of. If it’s been happening for awhile … a longer-term trend. Get on it!

Acquisition: Direct Mail Testing – Part 2

The Agitator

Acquisition database marketing direct mail direct marketing Don't Miss these Posts DonorVoice fundraising marketing metrics nonprofitsRoger.

Acquisition, But First …

The Agitator

As promised, Roger and I are about to do some systematic posting on donor acquisition. So, as you fantasize about your new killer acquisition package, consider that, in addition to all those muttonhead non-responders, 73% of its actual donor delivery will be effectively wasted. OK, now we’re ready to talk about acquisition.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

What are some issues you have with donor acquisition and retention? Acquisition in the digital space is something we are still learning.

Proof that planned gifts increase annual giving revenue


We really need to thank our lucky stars for Dr. Russell James! Because it included giving behavior of people in the U.S. Tweet this!

Plan 89

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

How To Reduce F2F Attrition In The First 90 Days

The Agitator

It’s time to re-set, re-boot and re-imagine this once vaunted channel of acquisition. Make no mistake. It doesn’t have to be that way.

When Women Win

The Agitator

to become a federal judge: “Something which we think is impossible now is not impossible in another decade.”.

How fast do you respond to your major and planned gift donors’ needs?


The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times. The list goes on. Tweet this!

Starting Over #5: Growing Without Direct Mail

The Agitator

Sean Triner said recently that if you don’t already have a good DM programme, don’t do DM acquisition because of the costs nowadays. Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumHow do we recruit?

Erode Your Way to Better Year-End Giving

The Agitator

Communications Copywriting / creative Direct mail Donor acquisition Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Innovation Research premiumThis week The Agitator and DonorVoice will launch a three-part webinar series on the application of Behavioral Science research to fundraising.

The Neglected Gold Mine of Lapsed Donors

The Agitator

Communications Donor acquisition Donor retention / loyalty / commitment Nonprofit management Social media Telemarketing Uncategorized premium

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