How to get mobile donors to convert

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

How to convert more mobile donors

DonorDigital

For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

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Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue). And getting the answer is easy with A/B testing.

Boost online response by optimizing your donation landing pages

DonorDigital

And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! without spending a nickel on more e-mails or Care2 names. So what makes a better donation page? Provide a clear and compelling “ask” headline (Donate to save the whales!).