I Give It A ‘B’

The Agitator

Recently I received a Quarterly Impact Report from Possible , a nonprofit providing health care services in Nepal. It’s a modest-sized organization that has treated a bit over 300,000 patients in that one country since 2008.

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TESTING: When A/B Tests Attack (your results)

The Agitator

In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface.

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The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Enter A/B testing. Although testing might seem a little scary if you’ve not done it, there are simple tests you can perform to ensure you’re getting the most out of your online donation pages. Set up a second donation page with that variable changed.

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Ask and Answer - A Tale of Two Oranges

Social Media Bird Brain

Two Oranges by Carolyn Texera Sometimes it isn't a question of apples and oranges, but a question of two different flavors of oranges. not-for-profits clementine nuance Business not for profits A/B testing valencia ask Small nonprofit orangesThe small nonprofit where I'm currently contracting couldn't decide whether the solicitation letter they were sending out should have the ask upfront or in the middle.

Roll out some testing to liven up those Summer months


We run a lot of multivariate tests on donation landing pages throughout the year. But when Summer rolls around, virtually every organization we work with sees a big seasonal drop-off in their visitor traffic and conversions on their top donation pages. Testing and Analysis A/B test

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Three Simple Steps to Using Original Photos

Kivi's Nonprofit Communications Blog

Before you take out the camera, though, check whether your organization has a policy regarding the use of original photos, specifically how to handle obtaining permission from people that will be shown in the photos. There are a few things you can do to reduce the chances of this happening. .

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Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank.

Still Time for this Year-End Tweak

Getting Attention

Just take a look at how overstuffed your inbox is right now with requests for donations from so many orgs, plus all the other regular and season-specific stuff. Here’s how to test your email subject lines: Note: Most email providers have a built-in A/B testing tool.

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3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Crazy Egg lets you see what your website visitors are doing with heat maps (a picture of where people click on your website), scroll maps (shows how far down the page people are scrolling to help determine where they abandon your page) and more. Use this link to get a 90-day free trial.

Mixed Links for Nonprofit Communicators ? June 15, 2018

Kivi's Nonprofit Communications Blog

And this might help too – Facebook Experiments with A/B Testing for Page Posts. If you operate on a fiscal year, you should Checklist Your Way to End the Fiscal Year Strong. Roxi Morris reminds you to Tie Donors To Your Mission, Not A Tax Incentive. Auburn, AL.

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation.

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Get Attention With Your Next Multichannel Campaign

Getting Attention

For example, if you’re releasing an email appeal, post the same call to action on one of your social media channels for a short time after the email goes out. Caveat: Since each channel has a different tone, style, and posting length, it’s important that you repurpose calls to actions that are appropriate for each channel. A/B test your email subject line before sending. Say you are launching a national campaign and you have 10,000 email addresses on your list.

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? Here are a few examples: Don’t fail to get a final proof before sending a brochure to the printer.

Searching Your Nonprofit’s Web Site—A vs. B Makes a Huge Difference

Getting Attention

I’m a devoted participant in Anne Holland’s blog, Which Test Won. Which do you think works best, A vs. B? This is such a tiny difference.” ” Well, the truth is that tiny differences in layout and design can make a huge difference in your results.

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BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

There’s even a World Emoji Day – July 17. Here’s how a few nonprofits cleverly celebrated: Happy #WorldEmojiDay ! How would you express the idea of a library using only emoji? A #HabitatforHumanity emoji story: ????????????????? A/B test if you can.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Have a speaking engagement coming up? If you like to share video on Twitter, you’ll be happy to know that now Twitter Makes it Easier to Share the Right Part of a Live Video with Launch of ‘Timestamps.’ Do you have questions about A/B testing? Venkman’s.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. What’s a nonprofit communicator to do? Are hit with a way-off marketing request.

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Last Chance: Share Your Nonprofit Marketing Wisdom — Before midnight

Getting Attention

Here are a few of the submissions we’ve received: Make professional development and continuing learning a priority – and protect the time. Do an A/B split (comparing response on two versions) on a fundraising campaign landing page on your website before rolling out the campaign.

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10 Email Resolutions for the New Year


While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. Anyone can send emails but the key to having a great email program: high deliverability rate. Lucky for you, EveryAction has a study on how you can improve your deliverability - you can access it here. Setting up A/B tests should be easy and intuitive. You shouldn’t have to be an email expert to use a good CRM.

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5 Ways to Effectively Use Your CRM


A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. Utilize A/B testing for more impactful emails.

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The Curse of Testing Illiteracy

The Agitator

Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy.

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Your Most Valuable Marketing Lesson Learned in 2010?

Getting Attention

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2010? Some examples might be: Don’t fail to get a final proof before sending a brochure to the printer.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

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Ep237: How Visit.org is Partnering with Nonprofits to Offer Unique Travel Experiences

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Michal Alter , Co-Founder and CEO, Visit.org , about how this B-Corp is curating different local travel experiences — ranging from free to several thousand dollars per person — all in the name of social good!

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Top 7 Reasons Your Nonprofit Should Be Using Email Marketing


With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true. A massive 94% of internet users use email , so it’s the perfect way to reach out to your supporters and secure those donations!

Day in the Life of a Nonprofit Communicator – Thomas Negron

Kivi's Nonprofit Communications Blog

Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Catskill is a refuge for farmed animals rescued from cruelty and neglect. I have a call with a sales rep and request a proposal. It’s time for a walk!

Direct Mail Is Here to Stay (and How)


Knowing the methodology has evolved, how do we cut through email clutter and reach donors in a personal way via their mailbox? We worked with external vendors, so as you can imagine there were a ton of spreadsheets involved. When I started at EveryAction I knew one of the first things I wanted to work on was a direct mail planner to make some of that work easier. There’s often a lot of back and forth in direct mail. Direct mail can be a bit of a dinosaur.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

Nancy Schwartz talks about A/B testing for websites and what a big difference tiny changes can make. Take a moment to answer their brief 4-question survey, NTEN 2012 Communication Mix. If you had busy week like I did, relax and enjoy some Mixed Links!

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Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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That is why testing is a must for nonprofits. We’re doing our causes a disservice each time we don’t test — potentially leaving money, actions, and opportunities on the table. Here’s a quick primer on how effective testing works: Step 1: Be clear on your goals.

But Why?

Ann Green

You’ll answer a question, and she’ll respond with “but why?” A lot of our communication isn’t focused on why something is important. As you work on your messages, pretend your donor is a four-year-old who keeps asking “but why?” Give a specific example.

Your Boredom is a Bad Way to Measure Success

Kivi's Nonprofit Communications Blog

I get this question a fair amount, and it came up in the Direct Mail for Small Nonprofits E-Clinic this week: Once we find the voice and style that works for us, how much do we need to get creative every month? Getting creative is NOT a high value goal in direct mail. (I

7 Online Donation Page Mistakes to Avoid

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Has it been a while since you''ve updated your organization''s online donation page? When a donor goes to your donation form from your email appeal or website, do they feel like they have been transported to a different planet? A donation page that looks like your other campaign materials and your nonprofit''s website makes your donation experience familiar and seamless. Usability testing will help you uncover any issues that may derail a donor.

Making Your Messages Stand Out is More Important than Ever

Ann Green

But in the midst of the COVID-19 outbreak, just like everything else, it’s gotten a whole lot harder. Besides, your donors are going through a lot. Here are a few ways to make your messages stand out that are specific to our current situation. I received a message from a B & B we’ve stayed at that had the subject line Happy First Day of Spring. I seriously hope this was something they auto-scheduled at least a week beforehand.

Rochelle Zeidman: Featured Fundraiser

A Small Change

Development is a means to an end. Ours is a rapidly changing profession — stay tuned in to change so you will be an effective leader. Have a plan a, b and c for your organization and monitor closely. You guess: did we ultimately receive a gift?

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

In this season of the year, it’s easy for a retailer to be involved in two or three or even more cause promotions at the same time. Case in point is this recent weekly flyer from a local grocery chain with 24 outlets called Fresh Market. Got a theory?

How to Use CRM + Donor Management Software to Talk to Anyone


Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. FYI - this is a long read. Here’s a quick-start template to get you going. ).

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How to get mobile donors to convert


For most nonprofits, there’s been a steady growth in the use of smart phones and tablets by visitors to their websites. This has led to a lot of consternation as organizations wrestle with the challenge of providing a better user experience for site visitors on smaller screens.

Simple E-tail Cause Marketing

Cause Related Marketing

There’s a lot of fundraising going on at retail these days, oftentimes the easy to execute paper icon campaigns. A lot is at stake for cause marketers. Worldwide e-tail represents no less than a $770 billion business. Cause-Related Marketing does a world of good.

Direct Mail Test Results

The Agitator

The Agitator has been featuring various A/B tests as reported on Which Test Won ? Here’s their first example of a head-to-head direct mail test … in this case, centered on the offer. Which offer wins: A $35 Special Membership or a $45 Membership + Dining Discounts? So far their tests have all been of the online variety. The test was conducted by Nebraska’s NPR station, and we have heaps of public TV & radio readers … so here it is.

TEST RESULTS: Donors Care About Their Impact, Not Your Overhead

The Agitator

A significant factor in the donor’s decision to give rests in how s/he answers the question, “how am I going to feel if I make this gift?” You can view a full presentation on the DV/DMANF Study here.).

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Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

Seven nonprofit arts organizations in Allentown, PA recently joined together for a cooperative fundraising venture engaging the fundraising movement that is #GivingTuesday. What follows are a few of the takeaways the groups learned from their #GivingTuesday experiment. Sean King.

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Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

So how do you stand out before a crowd of would be funders? And aside from the technology of their underwear, they used a BOGO approach that benefits the Uganda-based organization AFRI-pads. And, as I’ve noted in the past, without effective sanitary napkins, schoolgirls in the developing world miss a lot of school because they stay home during their periods. Buy a pair of Thinx and they’ll donate enough money to manufacture 7 AFRI-pads, which will be given to those in need.

Get Your Email Read

Getting Attention

I’m on vacation and NOT WORKING (unlike what’s become a bad pattern). Instead, I’m rejuvenating, clearing space, and building energy for a productive fall and winter. It’s a necessity for good creative and intellectual work, and sense of wellbeing. Heather is a web content and social media strategist who blogs at How to Reach People. Shape Your E-News around a Clear Brand, Message, and Call-to-Action. Use a strategic subject line.

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