Get Attention With Your Next Multichannel Campaign
MAY 22, 2013
For example, if you’re releasing an email appeal, post the same call to action on one of your social media channels for a short time after the email goes out. Caveat: Since each channel has a different tone, style, and posting length, it’s important that you repurpose calls to actions that are appropriate for each channel. A/B test your email subject line before sending. Say you are launching a national campaign and you have 10,000 email addresses on your list.