Public Sector Marketing 2.0

Time to stop pointing fingers at Facebook and take some responsibility ourselves.

Public Sector Marketing 2.0

As a consultant involved in the digital space for quite some time now, I have carefully observed the evolution of Facebook since its first year of operation. Since that time Mark Zuckerberg has taken the heat on numerous occasions for a variety of privacy-related issues.

Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one.

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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa. 1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.”

GDPR

Last year, we hosted the 2017 MVP Awards across three of our sites. In order to get ready for this year’s coming awards across even more of our sites, we’re catching up with some of our judges from the previous awards who offered their time and insight to make the awards even better. Take a look!

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

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Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Last week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge.

Disruptive digital forces in Kazakhstan

Public Sector Marketing 2.0

A few weeks ago I was invited to Astana, Kazakhstan by the United Nations Development Program to deliver a workshop on the latest strategic digital / social media marketing and communications best practices being used by the public sector here in Canada and around the globe.

What the Web Renewal (canada.ca) Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca . What exactly does that mean?

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. He is currently a leading expert in psychometrics, a data-driven sub-branch of psychology. Most people by now are familiar with the term “ big data “, therefore I won’t go on explaining it here.

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

Over the course of the last few weeks there has been significant discussion about the very disturbing, derogatory and blatantly sexist #FHRITP trend. Let me point out from the get-go that I personally believe there is nothing about this trend that is excusable. It is wrong, period.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

To the Canadian federal “govies” out there that may have missed the memo, a crucial policy instrument called PANDU took effect exactly one year ago (excluding section 6.1.3 , which kicked-in 7 months later). What is PANDU? PANDU stands for Policy on Acceptable Network and Device Use.

Death to “we are experiencing higher than normal call volume”.

Public Sector Marketing 2.0

Last week I finally found the time to dedicate an entire day to calling various home service providers and product brands with which I have been having issues with throughout the year. In most of the cases I had made a note to call as the issue arose, however other priorities kept creeping up. This was the day I was going to get it all done. I interacted with three companies and had three very different experiences.

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When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database.

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How to quickly identify popular hashtags for a specific event

Public Sector Marketing 2.0

Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Over the years, as the use of Twitter grew among brands and organizations, the use of top-down branded hashtags became increasingly common.

How To 139

How to not contribute to fake news.

Public Sector Marketing 2.0

As I write this post, I’m waiting for a flight at Pearson International Airport reading through the incoming notifications on my mobile regarding the tragic Berlin Christmas Market lorry incident. At this point, a few deaths have already been confirmed, however judging by the verified images and videos coming from the location, there will surely be many more.

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Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools.

Tools 170

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

Ok I’ll admit it, while I’m usually very careful before jumping in with personal opinions during breaking news, I, like many others this week , let my emotions dictate what I typed regarding the Jian Ghomeshi fiasco. Very bad practice, I know, but human nonetheless. Sorry about that.

How to quickly geofilter a Twitter search query

Public Sector Marketing 2.0

A few years ago, I created a series of short 1-minute video tutorials explaining how to use specific features of various social tools out there. This was partly out of experimentation and partly because I kept getting asked similar questions over and over again via email.

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How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience.

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Shame Cannot Survive Empathy

Public Sector Marketing 2.0

Over the years I have written many posts about the negative impact of online public shaming and cyber-bullying , as well as the major downsides to the global democratization and sharing of content. I’ve also read countless books (most recently Jon Ronson’s “ So You’ve Been Publicly Shamed “) and discussed this topic extensively with others.

Can a mobile app save lives? Yes it can.

Public Sector Marketing 2.0

Over the last year I have had the privilege of working with a fair amount of health organizations wishing to enter the digital realm.

Mobile 187

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The following post is a slightly modified version of what I came up with. Overview.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious: 26.3%

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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.

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Yes, There’s a Tool for That! 25 Tips to Speed Up Your Day-to-Day Digital Workflow

Public Sector Marketing 2.0

Back in June I gave a hands-on presentation at the MARCOM Annual Forum demonstrating 25 of my favourite tools that have optimized my digital workflow over the years. It turns out the topic really resonated with the audience so I have decided to post up the slides right here on my blog in case you missed the presentation.

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How the digital world is affecting the modern patient

Public Sector Marketing 2.0

A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog. I decided to focus on the topic of how the digital world is affecting the modern patient. Below is my full blog post.

Time to Disconnect and Recharge

Public Sector Marketing 2.0

Happy New Year folks! Usually I like starting off each year with a post on my digital trend predictions, however this year I’m actually going to live out what I think is a slowly growing social-cultural trend to counter balance the always-on nature of the digital world. What am I doing?

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The shift to BYOD

Public Sector Marketing 2.0

BYOD: Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications – Wikipedia, 2103.

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I watched Amanda Todd’s tragic video message today. Exactly one month and eight days after it was first posted and only five days after she committed suicide. Words can’t possibly express how it makes me feel. But that’s irrelevant anyway.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

Information alone does not change behaviour

Public Sector Marketing 2.0

I recently came across this interesting anti-smoking advertisement (see video below) from the Thai Health Promotion Foundation.

New Government of Canada policies related to social media

Public Sector Marketing 2.0

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The internet of things

Public Sector Marketing 2.0

To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new.

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy.

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

I received a few emails recently asking me about my favourite mobile apps. Rather than responding individually I have decided to create a public blog post out of my response in case others are interested as well.

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