Public Sector Marketing 2.0

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. I mean that last part literally. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Over the course of the past two decades there have been numerous initiatives / movements relating to the Government of Canada and the digital space. I can see why it’s hard for people to get excited about yet another one.

Trending Sources

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

To the Canadian federal “govies” out there that may have missed the memo, a crucial policy instrument called PANDU took effect exactly one year ago (excluding section 6.1.3 , which kicked-in 7 months later). What is PANDU? PANDU stands for Policy on Acceptable Network and Device Use.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience.

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A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I watched Amanda Todd’s tragic video message today. Exactly one month and eight days after it was first posted and only five days after she committed suicide. Words can’t possibly express how it makes me feel. But that’s irrelevant anyway.

What the Web Renewal (canada.ca) Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca . What exactly does that mean?

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious: 26.3%

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Typically at this time of year I tend to write a few thoughts surrounding my hopes and expectations for digital engagement in the public sector sphere here in Canada.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The following post is a slightly modified version of what I came up with. Overview.

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How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

Digital and Media Literacy

Public Sector Marketing 2.0

In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. I wanted to examine this a bit further and share some quick thoughts. Let’s start with some definitions courtesy of Wikipedia: Digital Literacy is the knowledge, skills, and behaviors used in a broad range of digital devices such as smartphones, tablets, laptops and desktop PCs, all of which are seen as network rather than computing devices.

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When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Dear WhatsApp

Public Sector Marketing 2.0

Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms.

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Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database.

New Government of Canada policies related to social media

Public Sector Marketing 2.0

Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback. What is a Jester? “In ancient times courts employed fools and by the Middle Ages the jester was a familiar figure.

The shift to BYOD

Public Sector Marketing 2.0

BYOD: Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications – Wikipedia, 2103.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Last week we held our MARCOM Annual Conference (more on that in a future post) where I moderated a roundtable discussion on bots. I thought I ‘d share a few notes from my handout. Working Definitions (sometimes used interchangeably).

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

I received a few emails recently asking me about my favourite mobile apps. Rather than responding individually I have decided to create a public blog post out of my response in case others are interested as well.

Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

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Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Last week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

A reflection on the reporting of “breaking news” during the Boston Manhunt

Public Sector Marketing 2.0

There has been more than enough written on the tragic Boston Marathon bombing and the subsequent shoot-out death of one suspect and arrest of the other. I definitely don’t want to be adding to the plethora of opinions out there and emerging law enforcement criticisms and conspiracy theories.

The need to disconnect, visualized.

Public Sector Marketing 2.0

The second I saw this, I knew I had to post this up. Thank you to my colleague Benedict Chia Bing Howe in Singapore for sharing this wonderful Thai ad. So what is it? A powerful advertisement depicting the growing trend of people letting technology manage their lives rather than the other way around.

How to quickly identify popular hashtags for a specific event

Public Sector Marketing 2.0

Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Over the years, as the use of Twitter grew among brands and organizations, the use of top-down branded hashtags became increasingly common.

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Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?”

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog. I decided to focus on the topic of how the digital world is affecting the modern patient. Below is my full blog post.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls.

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy.

Shame Cannot Survive Empathy

Public Sector Marketing 2.0

Over the years I have written many posts about the negative impact of online public shaming and cyber-bullying , as well as the major downsides to the global democratization and sharing of content. I’ve also read countless books (most recently Jon Ronson’s “ So You’ve Been Publicly Shamed “) and discussed this topic extensively with others.

Social Media Defined

Public Sector Marketing 2.0

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both.

Streaming is Killing Collecting

Public Sector Marketing 2.0

One of the most obvious trends I have noticed lately is the move away from owning media content. I realize that the concept of the “cloud” has existed for quite a while , however that’s only part of the equation here.

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Launch of my “Learn in 60 Seconds” video series

Public Sector Marketing 2.0

I’ve been talking about doing this for a while now and finally decided to put tongue to purpose. What is “this&# exactly? Uber short 60 second screen capture videos explaining how to do something.

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Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience).