J Campbell Social Marketing

What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

#GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part?

How to Gain Support for an “Unsexy” Cause

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question! .

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3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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3 Simple Ways to Improve Your Nonprofit Digital Storytelling TODAY

J Campbell Social Marketing

Welcome to the third episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie.

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15%

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

7 Ways Your Nonprofit Can Stand Out On Twitter

J Campbell Social Marketing

Nonprofits that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users, and is growing year over year. Want to reach Millennials?

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar.

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

Welcome to the first episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

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3 Online Donor Retention Tips That Everyone Should Know

J Campbell Social Marketing

Guest blog by Lomesh Shah, CEO of NonProfitEasy. Your nonprofit’s supporters help with everything from advocacy to donations, making them essential for maintaining high success rates for mission-oriented projects. So how do you maximize donor retention? Start with prioritizing donor engagement.

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Taking Your Nonprofit Events from Snooze-Fest to Buzz-Worthy – Tips & Tools

J Campbell Social Marketing

Welcome to the second episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

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How to Plan for a Great #GivingTuesday Campaign

J Campbell Social Marketing

Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck! . Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s).

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How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook.

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5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

I recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits- How to Get Visibility for Your Cause. Over 1000 nonprofits registered!

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6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

Giving Tuesday is arguably the biggest international social media fundraising event for nonprofits and charities. Occurring after the Thanksgiving, Black Friday, and Cyber Monday shopping blitzes each year, Giving Tuesday was created as a day to give back.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Nonprofits are doing a terrible job at keeping donors in the fold. . According to the 2016 Fundraising Effectiveness Survey Report , . Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition.

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts.

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!

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5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience.

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Giving Tuesday is just one week away! Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.

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How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director!

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A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances. For nonprofits, this reliance on new technology may mean that it is becoming more and more challenging to maintain effective donor relationships.

5 Strategies to Reach and Engage Young People In Your Nonprofit Work

J Campbell Social Marketing

“How can our nonprofit get young people involved in our organization?”. Where do we need to be online to reach younger people?”. “Do Do young people still use Facebook?”. These are all frequent questions posed in my work with nonprofits large and small.

10 Simple Ways Nonprofits Can Prepare for A Successful #GivingTuesday

J Campbell Social Marketing

#GivingTuesday , the international day of giving, is set for November 28th this year! Last year, the total amount donated on #GivingTuesday was $168 million, up from $116.7 million in 2015. GivingTuesday is certainly growing in popularity, but success on this special giving day comes with a caveat.

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How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional.

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise.

The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. However, many questions remain: How do we set up and use these tools? Should we use them? What about donor information? How do we get payments?

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

J Campbell Social Marketing

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year.

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network.

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Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

J Campbell Social Marketing

The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations?

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

It’s hard to believe, but #GivingTuesday , the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone.

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

J Campbell Social Marketing

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit.

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

J Campbell Social Marketing

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response? .

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. .

4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

Instagram is consistently growing in popularity, with 1 billion monthly users and is expected to continue it’s meteoric rise 5% each quarter. 60% of U.S. adult Instagram users visit the site daily. 71% of 18- to 29-year-olds are on Instagram.

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10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Storytelling is critical to achieve success on social media, where the goal is to grab attention and pique interest. Without some sort of visual element to your storytelling, it will likely fall flat and get ignored.

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4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Guest blog by Candace Cody. You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do.

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

We’ve all seen it – a nonprofit website or Facebook Page filled up with pixelated, cut-off corporate logos, often accompanied by a generic caption such as “Thank you so much to Great Local Business for sponsoring our gala.”. Eye-catching? Interesting? Inspiring? Not at all.

15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? I’ve got you covered!