J Campbell Social Marketing

3 Ways Strong Web Design Can Get Your Nonprofit Better Results

J Campbell Social Marketing

It’s not to late to check out my newest online course! Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals this year! This post is a guest blog by Ira Horowitz of Cornershop Creative.

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10 Nonprofit Digital Marketing Resolutions for 2021

J Campbell Social Marketing

Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. As we bid a not-so-fond farewell to the past year, I hope that you were able to spend some time in the past few days to rest and rejuvenate. .

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Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals in the New Year! This post is a guest blog by John Killoran of Snowball Fundraising .

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?

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3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. It’s 2021, and the debate raging over whether or not nonprofits should use social media still persists. . The proof is in the pudding.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news!

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This post is a guest blog by Elise T. Ingram of HireWriters.

10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

During the last live session of Social Media for Social Good Academy, there was a lot of discussion around work study students and social media interns. . What kinds of projects should they work on? How to make the work meaningful?

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

10 Hopeful Things for the Nonprofit Sector (and for our world)

J Campbell Social Marketing

I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020! Though we couldn’t be in person, and I definitely have a Streamyard hangover, it was a fabulous two days of learning and connecting. I think it might be my true calling. (If

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. .

Your Simple 5-Point Plan for Giving Tuesday on December 1 #GivingTuesday

J Campbell Social Marketing

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on December 1 – Giving Tuesday! .

Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. .

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Guest post by Abby Jarvis, Communications Coordinator for Qgiv.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here. We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. .

#GivingTuesday 2020 – 6 Things to Focus On Besides the Facebook Match

J Campbell Social Marketing

When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy. Just as it did last year, the company will match $7 million in qualifying donations made on its website or app starting on Tuesday, December 1, at 8 am Eastern Time.

Quick Ways to Make Your Nonprofit Videos More Accessible

J Campbell Social Marketing

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere , and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle.

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The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

What a training! Watch the replay – Erica Waasdorp, the monthly giving guru, schools us on all things monthly giving. She answers the questions: How can small nonprofits set up a monthly giving program? In what ways can social media be used to promote it? What are some pitfalls to avoid?

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

What a training! Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

So here we are, in the middle of a global pandemic, trying to make sense not only of where we are but how we can plan for the future.

#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

The final numbers are still being calculated, but GivingTuesday 2020 is shaping up to be a huge success! GivingTuesday reports total giving increased from $1.97 billion to $2.47 billion in the United States alone, representing a 25% increase compared to GivingTuesday 2019. Read more here.

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3 Simple Ways to Get Started with Nonprofit Video Marketing

J Campbell Social Marketing

What a fabulous mini-training! Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video.

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10 Ways to Use Visual Storytelling In Your #GivingTuesday Campaign

J Campbell Social Marketing

GivingTuesday is fast approaching, and even if you don’t want to raise money, you can always inspire! Get my free #GivingTuesday Campaign Checklist here! . In a year of unprecedented hardship and loss, storytelling connects us.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

What if Instagram Stories could help your nonprofit reach its’ audience? The social media struggle, especially for nonprofits and social causes, is real. Organic reach is plummeting on Facebook. Twitter is removing millions of fake followers from users’ accounts.

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? .

10 Ways to Participate in #GivingTuesdayNow Without Asking for Money

J Campbell Social Marketing

You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow , a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all. It may not be for everyone. The purpose of this event is to leverage the name recognition and spirit of GivingTuesday to drive an influx of generosity and citizen engagement across the world.

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Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place. What else I’m doing: Keeping a Google Drive updated with examples and screen shots of nonprofits sending appeals, thank yous, and social media updates during this time. .

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. . People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change. . While we can pine away for the times of yesterday, all signs point to the fact that the coronavirus crisis and it’s far-reaching effects are not going away anytime soon. .

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Work to create clear and concise policies that empower and educate all staff and volunteers. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! .

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon?

Should My Nonprofit Start a #GivingTuesdayNow Campaign on May 5?

J Campbell Social Marketing

I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What about fundraising right now – is it ok? What kinds of campaigns are running? How will I be able to reach my donors? . These are important things to consider, and there is no one right answer.

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How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck.

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How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send? Should we fundraise? First: Do not panic. Do not react. This is a tough one. But the key to being an effective nonprofit communicator during this crisis is to be proactive, not reactive.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

This year is a leap year, which means we get an extra day in February! My good friend Melodee happens to be a bisextile year baby (popularly known as a leap year, technically known as a bisextile year), and to her I say, Happy 10th Birthday ! Leap years are, by their very nature, rare. It’s a reminder to watch the Olympics and to vote for President. Thanks, ancient ones!). People like leap years, people like to talk about leap years, people are intrigued by leap years.

The Next Normal – The Future for Nonprofits In A Post-Pandemic World

J Campbell Social Marketing

When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet. These conversations were intended to bring together emerging and known thought leaders and practitioners in the sector, to discuss the current climate and ideas to navigate the future. We don’t have crystal balls. We don’t have a guidebook for this.

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How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes , with more than 45 million people making a donation on the platform. . Let’s think about this for a moment. .

How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? . Let me tell you a story.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.