J Campbell Social Marketing

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. In one position, I was all of those things plus the Volunteer Recruiter and Coordinator!

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Instagram is a marketing powerhouse for brands, companies, and nonprofits alike. If you want to target a younger demographic, Instagram could be for you, with 59% of online adults ages 18-29 active on the network.

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Trending Sources

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Guest blog by Adam Weinger. Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts.

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Thanks for this great infographic, ShortStack! Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Do you find social media to be a big, fat time waster for your nonprofit?

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. But what times are best to post to your audience?

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Guest blog by Adam Weinger. Has your organization hashtagged something recently? Have you looked at how many Facebook posts you’re creating each week? Do you know how many Twitter followers you have?

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you!

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients. Within that box, these groups of constituents often get lumped further into just one category. Our donors aren’t online!” “Our Our clients don’t want to receive text messages.” “Our

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets.

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How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I I mean, who doesn’t?). I think they are missing the point.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue.

2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description.

Nonprofits – It’s your fault.

J Campbell Social Marketing

photo credit: Mysi via photopin cc. Nonprofits – It’s your fault. Yes, it is.

To Get Me from Passive to Active – Make Me Feel Something!

J Campbell Social Marketing

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories. . Or: Oh no – we can’t use such strong language.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

photo credit: peddhapati via photopin cc. Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? What this really means is – how do we get new people to look at our Page and enjoy it enough to click like?

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets?

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101.

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. (I’m

5 Key Decisions Your Nonprofit Needs to Make Before #GivingTuesday

J Campbell Social Marketing

Friendly reminder – #GivingTuesday 2017 is less than 100 days away! It’s tempting to see the astounding fundraising numbers from last year – 1,640,000 gifts made; 177 million raised in over 98 countries – and think that this day of giving will work for your nonprofit.

4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, No, no, no. Just kidding.). First things first.

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6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? I used to take screen shots of the post on mobile and then have to remember to check my photos later to find the information.

3 Reasons Why Nonprofits Don’t Do Storytelling – And My Solutions

J Campbell Social Marketing

photo credit: deshiyin via photopin cc. As a savvy nonprofit professional, you understand that effective storytelling is one of the most important ways to raise money and grow support for your cause.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

photo credit: armadillo444 via photopin cc. Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.

A Road Map for Nonprofit Storytelling

J Campbell Social Marketing

I came across this great infographic from Classy , providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with.

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged.

What Is Your Organization’s Social Media Workflow?

J Campbell Social Marketing

There is a misconception that the work of social media is easy – simple posting and tweeting. How hard can it be? If you do it well, it is much more than that. Mark Smiciklas, Digital Strategist at Intersection Consulting , Ltd.,

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

J Campbell Social Marketing

Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

This week I am pleased to present a guest post from Adam Weinger of Double the Donation. . Imagine using the Pony Express to make matching gift appeals. With all due respect to horses, your messages probably won’t arrive in the timely manner you desire.