J Campbell Social Marketing

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

The Essential Guide to Donor Retention in the Digital Age

J Campbell Social Marketing

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly.

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What Nonprofits Need To Know About Facebook’s #GivingTuesday Announcement

J Campbell Social Marketing

Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign!

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How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!”

5 Digital Fundraising Trends for Nonprofits in 2019

J Campbell Social Marketing

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list!

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How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization!

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? .

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

3 Essential Elements of Nonprofit Storytelling That Persuades

J Campbell Social Marketing

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.

10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.

Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You

J Campbell Social Marketing

It’s year-end giving season, and GivingTuesday is fast approaching. . Nonprofits of all sizes are in a frenzy about the Facebook $7M match ( more on that here ) and whether or not they should use Facebook charitable giving tools. .

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. .

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5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donate Button

J Campbell Social Marketing

A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram.

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Giving Tuesday is just around the corner! Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. Giving Tuesday success depends on a great promotions plan – and that includes social media.

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?

?? Breaking News: Changes Coming to the Facebook Donate Button ??

J Campbell Social Marketing

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services.

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

Information overload. Analysis paralysis. Noise. Clutter. . It’s a crowded digital landscape, with thousands of messages and notifications being consumed by our supporters each day. How can nonprofits get their message seen by the right people?

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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Social Good Squad Newsletter 1 – And so it begins!

J Campbell Social Marketing

(Because of email deliverability snafus and Gmail Jail, I am no longer able to add animated GIFs and emojis and other fun things that heaven forbid add personality to my email newsletter. So each week I’ll put it up on my blog. Enjoy!).

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.

How to Get the Respect You Deserve As a Nonprofit Social Media Manager

J Campbell Social Marketing

Some people think that social media marketers get to play around on Facebook and Instagram all day and call it a job. How can nonprofit social media managers showcase the work that we do and get the respect that we deserve?

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

J Campbell Social Marketing

The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success! . CEO Asha Curran reported on Twitter: The numbers are in. 511M was donated online on #GivingTuesday yesterday–a 28% increase from 2018. Projected online + offline donations: $1.95B.

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3 Quick Tips on Creating Social Media Video that Stands Out

J Campbell Social Marketing

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. . In case you (or your supervisor or Board members) are not convinced: .

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How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

5 Steps to a Killer Nonprofit Instagram Strategy

J Campbell Social Marketing

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users.

To Boost or Not to Boost – Facebook Ad Tips for Nonprofits

J Campbell Social Marketing

Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. But don’t despair!

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

10 Top Takeaways from the Nonprofit Social Media Summit

J Campbell Social Marketing

The very first Nonprofit Social Media Summit was held on August 29th at Babson College, near Boston, MA – and what a day it was!!

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience.

The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. However, many questions remain: How do we set up and use these tools? Should we use them? What about donor information? How do we get payments?

Social Fundraising Best Practices for Nonprofits

J Campbell Social Marketing

What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause?

Is Facebook Getting Rid of the News Feed? What Nonprofit Marketers Need to Know

J Campbell Social Marketing

The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. .

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: .

5 Examples of Nonprofit Storytelling that Compel People to Give

J Campbell Social Marketing

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .