J Campbell Social Marketing

How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post? Should we talk about COVID-19? Or post happy things? How much email to send?

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. .

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Nonprofit Coronavirus Resources – #NPCOVID19

J Campbell Social Marketing

Rather than send a bunch of emails and post random things in random places, I have created a Nonprofit Coronavirus Resource hub that I can easily update. There is a TON of information flowing around out there and I want to keep it all in one place.

??BREAKING NEWS??#GivingTuesday Announces Day of Fundraising & Action in Response to Coronavirus – #GivingTuesdayNow #NPCOVID19

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020.

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Join John Haydon’s Online Book Launch Party!

J Campbell Social Marketing

Please join us for the virtual book launch for Donor CARE on Wednesday, March 18th! You can purchase your copy (or copies!) on Amazon right now: Donor Care: How to Keep Donors Coming Back after the First Gift.

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit?

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

Thanks to Keela for pulling together this wonderful free virtual conference for nonprofits, Plugged In: Nonprofit Tech and Transformation! Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about.

A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

It’s NOT business as usual for nonprofits. Yesterday’s growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real.

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

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How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. .

What Nonprofits Need To Know About Facebook’s #GivingTuesday Announcement

J Campbell Social Marketing

Cue the bells, throw the confetti, ring the alarms! Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

I will never forget John Haydon.

J Campbell Social Marketing

Sharing a laugh with John, Joe Waters, and Julie Seymour Edwards. There are few people in the world that have had the impact on my life that John Haydon had. . It started on a rainy day in early 2010. . I was picking up my infant daughter from her first day at daycare.

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How to Convince Your Boss to Pay for this Course

J Campbell Social Marketing

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? . Let me tell you a story.

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5 Digital Fundraising Trends for Nonprofits in 2019

J Campbell Social Marketing

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list!

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Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Distilled into a simple system you can follow without overwhelm! .

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations.

How to Tackle Nonprofit Social Media in the Time of Coronavirus

J Campbell Social Marketing

Watch the recording: Nonprofit Social Media in the Time of Coronavirus. Get the slides here. How can your nonprofit continue to post on social media during the coronavirus pandemic? What’s too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the # NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? .

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!”

How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization!

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Post-its etc. .

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How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year #GivingTuesday is December 3, and it’s never too early to start planning for a successful campaign!

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3 Essential Elements of Nonprofit Storytelling That Persuades

J Campbell Social Marketing

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

This year is a leap year, which means we get an extra day in February! My good friend Melodee happens to be a bisextile year baby (popularly known as a leap year, technically known as a bisextile year), and to her I say, Happy 10th Birthday ! Leap years are, by their very nature, rare.

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.

?? Breaking News: Changes Coming to the Facebook Donate Button ??

J Campbell Social Marketing

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

Everything I Loved About #19NTC – the NTEN Nonprofit Technology Conference – A Recap

J Campbell Social Marketing

Another Nonprofit Technology Conference has come and gone, and WOW did the week FLY by!!! This year’s conference was in Portland, OR – one of my new favorite cities! Unfortunately I didn’t get to see much in terms of sight-seeing, but I loved what I did experience.

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation ? .

5 Steps to a Killer Nonprofit Instagram Strategy

J Campbell Social Marketing

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users.

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Should your nonprofit be on LinkedIn? What are the advantages and strengths of a dynamic LinkedIn presence for your org? Is it really worth it for nonprofits?

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience.

The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. However, many questions remain: How do we set up and use these tools? Should we use them? What about donor information? How do we get payments?