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How to Write Fundraising Emails That Get Results

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Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in.

An Endowment Can Secure Your Small Nonprofit’s Future

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When you hear the word endowment , what do you think of? In simple terms, an endowment is a pool of donor money that is invested in the stock market. Every year, some or all of the investment income is pumped into the organization’s mission, while the principal remains intact.

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Get Organized and Increase Your Nonprofit Productivity

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Look at your desk right now, and tell me how many sticky notes are on it. How many to-do lists? How many reminder notes to yourself? If you feel like you have too much to do and aren’t getting enough done, you need to increase your nonprofit productivity.

A Matching Gift Brings in Big Bucks

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A matching gift is a great opportunity to leverage a generous donation from one donor, or a group of donors, to bring in even more money from other donors for your nonprofit. Here’s how it works: Let’s say you urgently need to replace six laptop computers for students in your program.

6 Strategies to Boost Donation Revenue for Your Nonprofit

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Almost all nonprofit professionals focus their efforts on growth in one way or another, and your team is likely no exception. After all, growth plays a key role in increasing your nonprofit’s impact.

Donation Processing Set-up: 4 Tips for New Nonprofits

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Setting up an online donation system might seem like an easy next step in your nonprofit’s journey. After all, how difficult can it be relative to all the hard work that it’s taken to obtain donor support in your community in the first place?

Why You Should Run Your Nonprofit Like a Business

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You started your nonprofit because you saw a need in your community and felt inspired to meet that need. But doing good doesn’t pay the nonprofit’s bills, unfortunately. To make this happen, you MUST think of your nonprofit like a business — and run it that way.

3 Donor Acknowledgement Ideas & Implementation Tips

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Today’s article dives into a vital topic for nonprofits – letting your supporters know how much they’ve impacted your cause and how much you appreciate them.

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How to Create a Volunteer Handbook Your Volunteers Will Use

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If your organization relies on volunteers, even just a little, you need a volunteer handbook that spells out expectations, policies, and procedures. A volunteer handbook gives volunteers the information they need about the organization and its mission, and answers any common questions they may have.

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Using Inkind Donations To Help You Grow Your Nonprofit

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The best gift a nonprofit organization can receive is unrestricted cash, but an inkind donation of something your organization needs and would have otherwise purchased is also a high-value gift.

How to Write an Effective Nonprofit Mission Statement

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Whether your nonprofit is an enterprise-level organization or a team of one , your mission statement serves as the heart of both your cause and your fundraising strategy.

10 Tips For Thanking Your Donors With Video

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Nonprofits understand the importance of sending acknowledgement letters and making phone calls to thank their donors. These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them.

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When and How to Pay Yourself a Nonprofit Salary

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As the founder of a new nonprofit, you are probably doing everything yourself and working for free instead of taking a nonprofit salary. . I get it. Everything seems important and you really, really want to get your new organization up and running so you can do the work of changing lives.

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How to Find and Work with a Nonprofit Virtual Assistant

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Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely.

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How to Form and Use an Advisory Board for Your Nonprofit

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A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks. But many Advisory Boards sit idle, with members not knowing their role and organizations not knowing what to do with the Board they created.

Create a Successful Volunteer Program that Inspires Volunteers to Follow Through

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The key to a successful volunteer program is follow through. Maybe you’ve been there: Someone contacts your organization eager to volunteer. They enthusiastically sign up for several upcoming events and offer their professional assistance in creating a marketing plan. You’re thrilled!

Debunking 7 Common Myths For New Nonprofit Professionals

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You’re ready to save the world, right? Chances are, you’re not starting work with a nonprofit with that level of naivete, but you do want to make a meaningful difference for a cause you care about.

How to Convert Your Nonprofit Website Visitor into a Donor

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Every nonprofit website visitor is a potential donor. And we all want more donors, right? By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. But it’s not as easy as it sounds. The challenge is grabbing your visitor’s attention.

Analyzing Budgets and Saving Money at a Nonprofit

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A penny saved is a penny earned. Organizations are always making miracles happen on tight budgets. So, it’s hard to imagine cutting additional costs at a nonprofit. The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money.

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How to Pick the Right Fundraiser for Your New Nonprofit

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When you start a new nonprofit, you realize pretty quickly that with so many options, it’s important that you pick the right fundraiser to get the money flowing. Which one should you choose? Which one works the best for new and small nonprofits? There are so many things you could try to raise money.

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20+ Nonprofit Tools You Need to Get Your New Nonprofit Up and Running

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Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier. There are SO MANY nonprofit tools out there, all promising to make your work easier as you grow your new nonprofit. The key is to find the right tool for the right task. .

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Nonprofit Fundraising Videos Inspire More Giving

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Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. In short, videos make an impression.

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Nonprofit Taxes Made Easy: A Quick Guide for New Founders

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If you’re just getting started in the nonprofit world, you likely have a ton of questions surrounding effective practices and keeping your organization above board.

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How to Send a Nonprofit Appeal and Get Results

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Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. It seems like it should be simple. You’re just mailing a letter asking for a donation, right? But there are dozens of ways it can go wrong.

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Best Practices When Running a Product Fundraiser

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It would be nice if a product fundraiser miraculously raised money on its own, right? You offer something for sale that benefits a nonprofit, and people scoop it up! Alas…they don’t.

Is the Google Ad Grant Right for Your Nonprofit?

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The world of nonprofits is diverse. Organizations all over the country do their best to make the world a better place. While some nonprofits have secure resources, most are keenly aware of the perpetual cycle of securing the materials they need for success.

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How to Source Great Year-end Stories

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Once upon a time, a fundraiser was super busy. In fact, she was so busy that when it came time to put together her year-end donation letter she was stumped. What should she write? Time was short, so she settled on writing a factual summary of her nonprofit’s achievements.

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How to Move Facebook Followers to Your Nonprofit Email List

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Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. You might be surprised to learn that email is a more reliable way to reach your supporters and build relationships with them.

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5 Website Features All New Nonprofits Should Know and Use

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Your website is vital to keep your nonprofit running by enabling you to connect with donors, volunteers, and members that provide needed support.

4 Online Marketing Tips to Boost Your Fundraising Campaigns

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Since the start of the pandemic, and even before that, nonprofits have turned to virtual fundraising to boost revenue and engage supporters in their mission.

Make A Good First Impression Online

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Did you know that most donors check out your website before they make a gift ?? And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. Your website doesn’t have to be fancy. In fact, the simpler, the better. It just needs to look professional, clean, and inviting. If it looks out-of-date, hard to read, or uninteresting, people will click away, which is the worst thing that can happen.

Why traditional newsletters don’t work anymore

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You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit. You know why? They’re boring and self-serving.

Why traditional newsletters don’t work anymore

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You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. I’ve heard from many donors that they don’t even look at newsletters anymore, even if it comes from their favorite nonprofit. You know why? They’re boring and self-serving.

9 steps to a powerful fundraising plan

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You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. You want that, right? Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Step 1. Start where you are.

The top 3 attitudes of wildly successful Fundraisers

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Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. If that means dealing with problematic Board members, they’ll do it.

Help your donors feel warm and fuzzy and watch what happens

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Jerry Panas is a guru amongst gurus when it comes to fundraising. Recently, I read this in one of his emails: We find that donors who give continuously for four years will continue giving if shown the proper appreciation and applause. You need to celebrate the gift. They will not break the chain. . The problem is that if they give the same amount for four years, four out of five are likely to give that amount again and will not increase. .

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Help your donors feel warm and fuzzy and watch what happens

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Jerry Panas is a guru amongst gurus when it comes to fundraising. Recently, I read this in one of his emails: We find that donors who give continuously for four years will continue giving if shown the proper appreciation and applause. You need to celebrate the gift. They will not break the chain. . The problem is that if they give the same amount for four years, four out of five are likely to give that amount again and will not increase. .

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4 Keys to Raising the Money of Your Dreams

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Raising money can be easy or it can be hard – it’s your choice. There are two things that make fundraising easy: knowing (and doing) what works, and believing you can be successful. If you’re using tried and true fundraising and marketing strategies, you will raise money. More importantly, if you believe in your cause and you’re passionate about the work your nonprofit is doing, you will raise BIG money.

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Are you fundraising on purpose?

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Are you fundraising on purpose? That may seem like a silly question. But it’s one that needs to be answered. So I’ll ask it again. Are you fundraising on prpose? Or are you just taking whatever comes along? There’s a big difference. When you’re fundraising on purpose, you have a plan. You’ve put some thought into what you want to do to raies money and which groups of donors and prospects you want to approach, and how you’ll do it.

In nonprofit fundraising, marketing is key to success

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Marketing is something that many people think they understand, yet few really do. In nonprofit fundraising, marketing is key to success. Fundraising marketing at its simplest is about finding the those people who are likely to care about your cause and giving them the chance to support you. It’s not necessarily about sales, although that’s one part. And it’s not just about advertising. Marketing can be complicated for the nonprofit.

The difference one can make

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One person can make a big difference in the lives of others. You know that. You see it every day in your nonprofit. Today I want to share a story about being on the receiving end of the difference one person makes. If you’ve followed me for very long, you know I live on a little farm with horses in my backyard. We LOVE our horses. They’re part of our family and we spend time with them every day (even if we don’t ride nearly as much as we’d like).

Big Themes for Fundraising Success

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Last weekend I had the privilege of speaking at the Ohio Habitat for Humanity conference. I work with lots of Habitat affiliates across the country and this was a treat to be at an event with hundreds of them! I presented several sessions, and there were definitely some themes among the info I shared. Here are a few of the important ones. First, you must be passionate about your work.

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The top 3 attitudes of wildly successful Fundraisers

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Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. If that means dealing with problematic Board members, they’ll do it.