Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

How Food Lion has developed other programs to raise money and give back to the community, particularly Feeding America and the 30 food banks in their service area.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Raise money. The best thing is that the money will go to smaller environmental groups. That's short for Other People's Money.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

Ninety percent of those dollars come from point-of-sale and 50 percent of that money comes from just one POS program: charity pinups! It needs to tap the money of consumers, not companies. Paul R.

POS 52

7 Key Takeaways for Cause Marketers from America's Checkout Champions Report [SPONSORED]

Selfish Giving

You're Missing a YUGGEEE Opportunity I talk to nonprofits all the time that want to raise more money from businesses. They are simply leaving a lot of money on the table. There are still many, many businesses that could be raising money with checkout programs.

Newsletter: 3 Lessons from Red Nose Day ; Vodka Maker Milks Cause Marketing ??; 31 Days of Giving is Here!

Selfish Giving

Most of that money has come from red nose sales at Walgreens stores, which raised $20 million in 2017 alone. We interviewed Linn Jordan , Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day back in 2016 and it's worth a listen.

Miami 52

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

2016 America’s Charity Checkout Champions. This sets them apart from the competition and is augmenting profitability, opening new markets and saving them money. There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St.