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The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! 2015 - 2016 Best Nonprofit Conferences Calendar. 2016 Nonprofit Organizations Institute. Social Capital 2016.

Is your job really to raise money?

iMarketSmart

– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money.

Finally, you can learn what words work to raise money!

iMarketSmart

The post Finally, you can learn what words work to raise money! Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision. They want to know what the heck you’re doing with their money! Think about it this way and I bet you’ll raise more money more efficiently.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Who inspired you in your life, your work and your philanthropy? >> 12 Questions that Lead to a Better Fundraising Story. >>

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

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How to prep for your next big ask

iMarketSmart

But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place?

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What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

They’re expensive since time is the same as money. Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

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Are face-to-face meetings with donors overrated?

iMarketSmart

Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

Stop shaming your supporters!

iMarketSmart

They invite him to events and ask for money from a stage with a microphone. So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Partnering with local companies to raise money and collect food. But attempting to develop messages that reach everybody leads to watered-down messages that fail to inspire anyone to take meaningful action. Photo by Jeronimo del Villar.

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Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization? Proving impact only assures donors that you’re doing good with their money.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations.

Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

You can and should use reciprocity as a tool to raise more money. Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

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Is Your Donor “Endangered”?

iMarketSmart

Saying “NO” Only Leads to Frustration. ” “It is innate in human nature to be suspicious of someone who does not express interest after money has changed hands. Fundraising donor retention Philanthropy Richard Shapiro

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

And compared to 2014, Fountain House raised six times more money on #GivingTuesday in 2015 and almost doubled the average gift from $146.73 The money we raised during #GivingTuesday was an integral part of our year-end fundraising. Photo Credit: https://flic.kr/p/3cF1TQ. p/3cF1TQ.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Your nonprofit’s job as far as corporate philanthropy and social media are concerned is to get the word out! Guest blog by Adam Weinger.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. Let them know you will not be asking them for money; you’ll only talk more about them and how you can help them achieve their philanthropic goals.

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Top 6 Fundraising Myths: Busted!

Ann Green

Myth #3: Corporate philanthropy doesn’t matter. While it’s true that the aim of corporations is to sell enough products and services to make a profit, it doesn’t mean that they can’t also exercise philanthropy. Don’t ignore corporate philanthropy as a viable fundraising strategy.

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. Even to the point of saying that "it's not about the money."

Can Penelope Burk predict the future?

iMarketSmart

I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising. Related Posts: >>How to Use Verbatims and Digital Body Language to Raise More Money. >>Too

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

The file that downloads will contain all of the donors who donated in 2016 (last year) but have yet to renew this year. Reactivating soon-to-be lapsed donors doesn’t mean soliciting them for money. Well, that was quick, it’s already October (Friday, October the 13th to be exact).

The Four Selfs

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof is offered by statistics from the 2016 U.S. Trust® Study of High Net Worth Philanthropy based on a survey of U.S. They don’t just give their time; they give their money, too.

Why treating philanthropists like s#!t is hurting our society.

iMarketSmart

In fact, back in 2016 the Stanford Social Innovation Review supplied a list of 12 common criticisms of philanthropists. There are too many amateur efforts in philanthropy! Philanthropy is undemocratic! Only government can lead important social change in a fair way!

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

2016 America’s Charity Checkout Champions. This sets them apart from the competition and is augmenting profitability, opening new markets and saving them money. There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St.

I Hate The Way We Fail New Fundraisers

The Agitator

The money comes later. ’ Hugh MacLeod, The Gaping Void. And storytelling is brilliant for doing that.’ Ken Burnett, from Advancing Philanthropy , 2016. Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help.

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