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The 2016 Best Nonprofit Conferences Calendar


In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! The 2015 - 2016 Best Nonprofit Conferences Calendar is ready for upload right into your Google or Outlook Calendar with a single click. 2015 - 2016 Best Nonprofit Conferences Calendar. 2016 Nonprofit Organizations Institute. 2016 Nonprofit Organizations Institute. 2016 IMPACT Conference.

Is your job really to raise money?


– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money. The post Is your job really to raise money?


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Finally, you can learn what words work to raise money!


We also learned that: Living donor stories outperformed stories about deceased donors; Offering supporters an opportunity to honor or memorialize a loved one is a powerful way to garner interest; Leading with tax deduction messages actually works (such as “Receive a tax deduction and make a gift that pays you income for life.”); The post Finally, you can learn what words work to raise money!

Charity vs. Philanthropy and Charitable People vs. Philanthropists


Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. In other words, while the first gift a supporter makes might be a charitable donation, they could have the capacity to give your organization much more money. Perhaps, give them a book about philanthropy.

Why fundraisers should take some lessons from stockbrokers


With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision. They want to know what the heck you’re doing with their money! Think about it this way and I bet you’ll raise more money more efficiently. Recommendations: >> How to generate more planned gifts with less money and reduced resources. >>

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking


The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Who inspired you in your life, your work and your philanthropy? >> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

A harsh reality most fundraisers don’t want to face


Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Fundraising Lead Generation best practices for fundraising best practices for planned giving fundraising blog fundraising tips highly qualified leads lead generation for major gifts Lead generation for planned giving legacy gift marketing major gift cultivation major gift fundraising nonprofit lead generation philanthropy blog solve problems

Are face-to-face meetings with donors overrated?


Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

Why everyone talks about segmenting emails but hardly anyone ever does it


You’ll read about it in the Chronicle of Philanthropy. And your time costs your organization money. Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences. Online discussion groups will say it’s the key to marketing success!



Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. Here’s just one of the charts from this report: Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> A chart from Third Sector’s Report.

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How to prep for your next big ask


But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blogThere’s a ton of information out there about how to ask for a donation. Here’s a 52-page report from AFP on the subject that talks about a lot of stuff.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter


In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place? I know, I know… you love your planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades).

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How fast do you respond to your major and planned gift donors’ needs?


The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

6 reasons why some donors prefer to stay anonymous


They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”). They might even be sort of embarrassed about their level of wealth (especially if they did not earn the money). They do not want fundraisers from the organization to which they gave to harass them and ask them for more money.

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7 key questions for qualifying your major gift and planned gift prospects


This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

Stop shaming your supporters!


They invite him to events and ask for money from a stage with a microphone. Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart PhilanthropySo I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)


During her tenure, we helped her conduct a couple of simple marketing efforts that uncovered more than 200 previously undisclosed legacy gifts (new legacy society members) and thousands of leads. Use the Bequest Calculator to determine how much money your organization could generate if it got serious about planned gift marketing. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

Donor Psychology: Do you know what really makes your supporters feel good?


So now the question is: Do you know what will make each major donor and each planned gift lead or supporter feel good about their decision give to your organization? Proving impact only assures donors that you’re doing good with their money. Bottom line: Find out what really makes each of your donors feel good and you’ll raise more money. There’s a donor survey platform that raises money and generates leads.

Why reciprocity must be an essential tool in your fundraising toolbox


You can and should use reciprocity as a tool to raise more money. Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges. Fundraising best practices for fundraising best practices for planned giving engagement fundraising fundraising tips fundraising tools major donor fundraising major gift fundraising philanthropy blog

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Is Your Donor “Endangered”?


Saying “NO” Only Leads to Frustration. ” “It is innate in human nature to be suspicious of someone who does not express interest after money has changed hands. Fundraising donor retention Philanthropy Richard ShapiroSometimes it’s who you know not what you know. Fortunately for me, my cousin Richard (who I know) is the foremost authority on customer service.

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change. In a developing story online, it could lead to a new version that includes your organization’s viewpoint. All of this leads me to a final point: use your own channels.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Partnering with local companies to raise money and collect food. But attempting to develop messages that reach everybody leads to watered-down messages that fail to inspire anyone to take meaningful action. If, for instance, you are looking to get elected officials in your state to put more money in the budget for school lunch programs, identify what messages are likely to get them to pay attention and take action. Photo by Jeronimo del Villar.

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. ” A good example: “When we interviewed Jane, it was clear that she brings the passion, energy, and expertise that we need to lead Sunshine’s upcoming expansion. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations.

Cold calling major donors to arrange appointments doesn’t work— but this method does


And, an exchange of money only happens when a proper exchange of value exists. Let them know you will not be asking them for money; you’ll only talk more about them and how you can help them achieve their philanthropic goals. Related Posts: >>5 reasons fundraisers won’t call their hot leads. No one likes getting cold calls and you probably don’t like making them.

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

And compared to 2014, Fountain House raised six times more money on #GivingTuesday in 2015 and almost doubled the average gift from $146.73 The money we raised during #GivingTuesday was an integral part of our year-end fundraising. To raise money in this environment, you need to step up your email cadence and up the ante to just stay even in terms of “share of inbox.” Year-End Donations by PayPal Climb 15% to $857 Million by Chronicle of Philanthropy.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Many of your donors and volunteers likely work for companies that have extensive corporate philanthropy programs. Your nonprofit’s job as far as corporate philanthropy and social media are concerned is to get the word out! Sending out congratulatory messages and praising your donors and volunteers is a great way to show them you value their contributions of money and time. Space your posts out in the months leading up to your fundraiser or event.

Top 6 Fundraising Myths: Busted!

Ann Green

Myth #3: Corporate philanthropy doesn’t matter. While it’s true that the aim of corporations is to sell enough products and services to make a profit, it doesn’t mean that they can’t also exercise philanthropy. Your nonprofit can and should pursue corporate philanthropy programs as a way to supplement your other fundraising initiatives. Don’t ignore corporate philanthropy as a viable fundraising strategy. Go out there and start raising money for your organization!

Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

Take this as an example: for over a year, the folks at Rogare , the fundraising think tank of The Centre for Sustainable Philanthropy, have been rigorously studying relationship fundraising. Even to the point of saying that "it's not about the money." Volume 2 — The How — Best Practices in Relationship Fundraising Volume 3 — The Who — Insights & Tips from Leading Practitioners Volume 4 - What Next? We live in the best time to fundraise!

Can Penelope Burk predict the future?


I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising. Instead, I wanted to let you know that she has released her new study that will help you understand where philanthropy is headed. Lastly, money on the table: Among donors who gave $10,000 or more to charitable causes last year, 33% said they still could have given more. Do you know Penelope Burk?

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End of Year Is Here: Where to Focus Your Attention Right Now


The file that downloads will contain all of the donors who donated in 2016 (last year) but have yet to renew this year. Reactivating soon-to-be lapsed donors doesn’t mean soliciting them for money. Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to move by quicker and quicker. With the end of year among us, today’s blog post will focus on helping you recapture soon-to-be lapsed donors.

Why treating philanthropists like s#!t is hurting our society.


In fact, back in 2016 the Stanford Social Innovation Review supplied a list of 12 common criticisms of philanthropists. There are too many amateur efforts in philanthropy! Philanthropy is undemocratic! Only government can lead important social change in a fair way! Philanthropy distracts people who ought to focus on business! Philanthropy encourages collective thinking, collective responsibility, and collective action—ultimately leading to more government!

The Four Selfs


Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof is offered by statistics from the 2016 U.S. Trust® Study of High Net Worth Philanthropy based on a survey of U.S. They don’t just give their time; they give their money, too. Engagement Fundraising helps create circumstances that lead your supporters to ask themselves to act, solve problems, and take stands.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

2016 America’s Charity Checkout Champions. This sets them apart from the competition and is augmenting profitability, opening new markets and saving them money. Companies will be social actors, living their values through the issue they are working to change, making money doing so and building a network of consumers, ambassadors, and partners that all align around the desired social impact." - Phil Haid, Co-Founder & CEO, PUBLIC Inc.

I Hate The Way We Fail New Fundraisers

The Agitator

The money comes later. ’ Hugh MacLeod, The Gaping Void. And storytelling is brilliant for doing that.’ Ken Burnett, from Advancing Philanthropy , 2016. Here you can meet the hundreds of leading contemporary fundraisers who in 2017 delivered the extraordinary outputs of the Commission on the Donor Experience. Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help.

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