The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! 2015 - 2016 Best Nonprofit Conferences Calendar. 2016 Nonprofit Organizations Institute. Social Capital 2016.

Is your job really to raise money?

iMarketSmart

– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money.

All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement. It answers the #1 donor question: “Why Should I Give You My Hard Earned Money?” This will be the only time this training is offered in 2016.

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Finally, you can learn what words work to raise money!

iMarketSmart

The post Finally, you can learn what words work to raise money! Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will I now get flooded with lots of spam or junk mail asking for more money? Will they call and badger me for more money? Will they tell me what they did with my money and whether or not the impact was achieved?

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Why I don’t cry foul when I hear how much money sits in DAFs

iMarketSmart

He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger.

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What’s your fundraising asking style?

iMarketSmart

Now you can find your Asking Style for free and learn how you can use it to raise more money here. According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” ” But, don’t be fooled by stereotypes.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Using this and other methods, any organization can build an advocacy program that organically leads to a more-effective fundraising effort.

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Can changing your words help you raise more money?

iMarketSmart

money. The post Can changing your words help you raise more money? Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts cultivation for planned giving Dr. Russell James major gift fundraising marketing marketing tips persuasive words planned gift fundraising tips response ratesHere are some of the most powerful words used frequently in advertising: finally. suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic.

Words 100

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Promises were made to me in exchange for my money, but the promises were not kept. 10,000 is a lot of money! No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints.

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How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? According to Tom: UK fundraising superstar, Stephen Pidgeon, notes that a well-executed bequest marketing program can raise far more money than a major gifts program.

How To 233

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. What’s on deck for 2016?

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

And your time costs your organization money. Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money.

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Focus!

iMarketSmart

Here’s just one of the charts from this report: Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> A chart from Third Sector’s Report.

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How to prep for your next big ask

iMarketSmart

But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

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4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

There’s a lot to learn about using social media tools to raise money, but the busy and stressful year-end fundraising season probably isn’t the time to delve into the depths of analytics and algorithms. IndyShakes (@IndyShakes) October 12, 2016. Guest blog by Candace Cody.

Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

It creates circumstances that lead your supporters to ask themselves to act, to solve problems and to take stands. When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place?

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The best way to predict the future is to invent it

iMarketSmart

>> How to Generate More Planned Gifts with Less Money and Reduced Resources. Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketing

Best 151

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Drive respondents online for more information – then give them opportunities to convert into leads. While small postcards are a form of direct mail, they are cheaper to produce and deliver than full-blown direct mail packages or sales letters, and they are great for generating leads. Then design and print them all at once to gain economies of scale and save money.

The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

I’ve loved seeing community foundations step up to lead Giving Days. They’ve shown genuine community leadership, rather than just being philanthropic money managers. Let’s talk about the money. I challenge them to speak out and to lead among their peers.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

They’re expensive since time is the same as money. Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts.

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

When you manage the reputation of a nonprofit that is working to advance an important mission, incorrect information — particularly if it’s reported in the media — can damage your ability to raise money and effectively advocate for change.

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What to do about planned gift marketing when you don’t know what to do…

iMarketSmart

Next give each person a numerical ranking with 5 reflecting potential capacity (in other words, a 5 means they have money!). You’ll generate leads and uncover previously undisclosed gifts.

Plan 130

The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Focusing on the wrong donors (especially super-nice ones with no money). Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

Are face-to-face meetings with donors overrated?

iMarketSmart

Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Your emails should include several links and a strong call-to-action that inevitably lead recipients to your online donation page. Once the image is clicked, it should lead them to your donation page. First-time donors will want to know what you’re going to do with their money.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Partnering with local companies to raise money and collect food. But attempting to develop messages that reach everybody leads to watered-down messages that fail to inspire anyone to take meaningful action. Photo by Jeronimo del Villar.

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Stop shaming your supporters!

iMarketSmart

They invite him to events and ask for money from a stage with a microphone. So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

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How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

It not only allows you to raise money from more donors on the go; it also allows you to do so almost instantaneously. Raise money for a specific project. You won’t be trying to capture new leads forever. John Killoran.

How To 197

Where are your donors going if not to you?

iMarketSmart

Hoping they’ll finally find a charity that reports what they did with the money. Fundraising donor acquisition donor cultivation donor retention engagement fundraising fundraising tips Lead generation for planned giving losing donors major gift marketing nonprofit marketing

Donors 130

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

He’ll be back soon with more details on how to raise money with mobile so stay tuned. smartphones and mobile tablets) to raise money. One of the keys to raising money through mobile is to start out with a very mobile-responsive website or application. John Killoran.

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage.

The Four Types of Productivity Styles

Kivi's Nonprofit Communications Blog

Their excessive spontaneity and impulsiveness can lead to breakthrough ideas, but can also derail project plans at times. Carson Tate. Next Thursday, February 11th at 1:00 p.m. Eastern (10:00 a.m.

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m.

Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need.

How MarketSmart Works With Partners

iMarketSmart

Our platform helps nonprofits raise more money more efficiently. They entwine their life story with the organization’s purpose thereby creating a bond that leads to massive giving now and/or after someone’s lifetime. They lead the initiatives. When they do, their clients raise more money at lower costs. People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?”

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What to do with wealth screened data that’s “sitting on the shelf” unused

iMarketSmart

By surveying them you’ll: Raise more money (It’s true, survey respondents give more because they feel engaged, heard, and involved!). BASICALLY, SURVEYS HELP YOU GENERATE HIGHLY QUALIFIED LEADS! Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.