Remove 2016 Remove Lead Generation Remove Money Remove Philanthropy

Is your job really to raise money?

iMarketSmart

– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money.

Finally, you can learn what words work to raise money!

iMarketSmart

The post Finally, you can learn what words work to raise money! Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Who inspired you in your life, your work and your philanthropy? >> 12 Questions that Lead to a Better Fundraising Story. >>

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision. They want to know what the heck you’re doing with their money! Think about it this way and I bet you’ll raise more money more efficiently.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

You’ll read about it in the Chronicle of Philanthropy. And your time costs your organization money. They’ll talk about it at conferences. Online discussion groups will say it’s the key to marketing success!

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

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7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place?

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

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Are face-to-face meetings with donors overrated?

iMarketSmart

Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

Stop shaming your supporters!

iMarketSmart

They invite him to events and ask for money from a stage with a microphone. So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money. Once there, ask them how they think the organization should prepare to serve future generations. Those that come forward will obviously care about the organization’s future— qualified leads. Ask the members how they think the nonprofit should prepare to help future generations.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

The file that downloads will contain all of the donors who donated in 2016 (last year) but have yet to renew this year. Reactivating soon-to-be lapsed donors doesn’t mean soliciting them for money. Well, that was quick, it’s already October (Friday, October the 13th to be exact).