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The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! 2015 - 2016 Best Nonprofit Conferences Calendar. 2016 Nonprofit Organizations Institute. Social Capital 2016.

Is your job really to raise money?

iMarketSmart

– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money.

Finally, you can learn what words work to raise money!

iMarketSmart

The post Finally, you can learn what words work to raise money! Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision. They want to know what the heck you’re doing with their money! Think about it this way and I bet you’ll raise more money more efficiently.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. Who inspired you in your life, your work and your philanthropy? Everyone says the number one reason why people give is because they were asked.

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

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How to prep for your next big ask

iMarketSmart

But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

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Are face-to-face meetings with donors overrated?

iMarketSmart

Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place?

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

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Stop shaming your supporters!

iMarketSmart

They invite him to events and ask for money from a stage with a microphone. So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Nonprofits spend countless hours — and considerable money — to stage gala dinners, peer-to-peer fundraising campaigns, and other events that aim to draw attention to their work and rally their supporters to give to their organizations.

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5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Use the Bequest Calculator to determine how much money your organization could generate if it got serious about planned gift marketing. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Proving impact only assures donors that you’re doing good with their money. Bottom line: Find out what really makes each of your donors feel good and you’ll raise more money. There’s a donor survey platform that raises money and generates leads.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

Journalists aren’t supposed to let the fact that advertisers spend money in their pages or on their networks have any sway over the news they report. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations.

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Are you measuring the right performance metrics?

iMarketSmart

You can spot trends so you can raise more money, more efficiently. They worked tirelessly to bring this new tool to life so thousands of fundraisers, just like you, can measure their effectiveness and generate improved results.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

A nonprofit professional (like yourself) can create a Facebook event from scratch, and with the right maneuvering, you can generate thousands of responses within a few days. Live fundraising events are ideal for raising a significant amount of money in a short amount of time.

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

For #GivingTuesday, we offered a 24-hour triple match and the email appeal sent out that day generated almost as many gifts as the one that was sent at the end of the year. The money we raised during #GivingTuesday was an integral part of our year-end fundraising.

3 new phrases/concepts engagement fundraisers need to know

iMarketSmart

Everything works much better and raises more money when communications have been developed to satisfy each receiver’s interests, needs, wants, hopes and desires. >> How to Generate More Planned Gifts with Less Money and Reduced Resources. >> Fundraising Charitable Giving Cultivation charity donor engagement engagement fundraising nonprofit tips Philanthropy

Can Penelope Burk predict the future?

iMarketSmart

I wanted to help one of my beloved charities generate more legacy gift leads at lower costs and the Director of Individual Giving recommended her book Donor-Centered Fundraising. Related Posts: >>How to Use Verbatims and Digital Body Language to Raise More Money. >>Too

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

The file that downloads will contain all of the donors who donated in 2016 (last year) but have yet to renew this year. Reactivating soon-to-be lapsed donors doesn’t mean soliciting them for money. Well, that was quick, it’s already October (Friday, October the 13th to be exact).

The Four Selfs

iMarketSmart

One of the best ways to generate major gifts is to invite high-capacity supporters to join your board or a committee so they can involve themselves more deeply. Proof is offered by statistics from the 2016 U.S. Trust® Study of High Net Worth Philanthropy based on a survey of U.S.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

2016 America’s Charity Checkout Champions. This sets them apart from the competition and is augmenting profitability, opening new markets and saving them money. There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St.