Priority 2014: Recommit to Your Privacy Policy

Getting Attention

As I combed the infinite number of 2014 marketing recommendations shared in recent weeks, I was surprised to see this one— review, revise and recommit to your privacy policy. Relationship Building 2014 prediction nonprofit branding Nonprofit Communications nonprofit marketing privacy policy

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My mistakes of 2014

Wild Woman Fundraising

If you’re curious about government contracting here’s the latest on what costs you can get covered with a government contract , I wrote about it, good as of November 2014. Conflict 2014 how I made mistakes learned so much mistakes my mistakes so many mistakes so much mistake

Trending Sources

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Here are 3 things that your organization can focus on in 2014 instead of Facebook. It also includes time to actively promote your organization’s blog – make sure to include that in your marketing plans for 2014. What are you nonprofit’s marketing plans for 2014?

Forecast Of 2014 Giving

The Agitator

This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. I talked to Rob Mitchell, Atlas’ CEO, to get his take on 2014 results to date and his insights on what.

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Infographics Social Media Infographic social media Social Media 2014 Statistics Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights.

10 Nonprofit Social Media Resolutions for 2014 (part 1)

J Campbell Social Marketing

With technology changing so rapidly and social media moving so quickly, how will you know what to prioritize in 2014? Here are my top 10 nonprofit social media resolutions for 2014: 1) Eliminate silos. It’s not too late to create resolutions for the New Year!

Mark your calendar: best conferences for nonprofits in 2015


Believe it or not, it''s already time to start planning for the wealth of marketing, education, and networking opportunities for nonprofits in 2015. nonprofit conferences

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

Photo credit: OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send?

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Nonprofit Marketing & Communications Jobs—November 24, 2014. Nonprofit Marketing & Communications Jobs—November 17, 2014. Nonprofit Marketing & Communications Jobs—November 10, 2014. Post YOUR open nonprofit marketing and communications positions here.

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. TechSoup Storymakers 2014 Contest. The contest deadline is September 26, 2014 , so get shooting! Jim Lynch.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients.

13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

Getting Attention

Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). Alas, most of us can’t count on a sunny afternoon at the pool to recoup.

This is what's wrong with your nonprofit digital strategy


I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy.

The Secret to Raising More in 2014

Fundraising Coach

Every week, I have a conversation like this with a nonprofit leader: Nonprofit Leader: "We need to find new donors." (As As though there''s a magic bullet, a secret place to find new donors.). Me: "Why do you want to find new donors?".

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge ?

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YOUR Next Nonprofit Marketing Job

Getting Attention

Nonprofit Marketing & Communications Jobs—December 15, 2014. Nonprofit Marketing & Communications Jobs—December 8, 2014. Nonprofit Marketing & Communications Jobs—December 1, 2014. Please post your nonprofit marketing jobs here.

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you!

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients. Within that box, these groups of constituents often get lumped further into just one category. Our donors aren’t online!” “Our Our clients don’t want to receive text messages.” “Our

Why Donation Pages for Nonprofits Usually Suck


Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online

The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

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How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers.

Storytelling Secret Sauce—Via Maya Angelou

Getting Attention

When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

I know a lot of nonprofit professionals and marketing professionals. They have two things in common. Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I I mean, who doesn’t?). I think they are missing the point.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue.

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL) via photopin cc. Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping.

Nonprofits – It’s your fault.

J Campbell Social Marketing

photo credit: Mysi via photopin cc. Nonprofits – It’s your fault. Yes, it is.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

photo credit: peddhapati via photopin cc. Infographics are taking the world by storm! Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? What this really means is – how do we get new people to look at our Page and enjoy it enough to click like?

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

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LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations.

Empathy Map Your Way to Relevant Messages

Getting Attention

Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it. Connecting with your audience is harder than ever.

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

With over 10.6 million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. So what have they learned from a year of tweets?

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine.

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Kivi's Nonprofit Communications Blog

Photo Credit: p/aPY4K8. Stuck trying to find new ways to describe your matching gift campaign? Never fear! Use these matching gift phrases in all the right places: Subject line. Preheader. Header. Calls-to-action (be sure to include at least 2 in each email). Sidebars.

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4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? Let’s start with: “Shove it!” (No, No, no, no. Just kidding.). First things first.

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7 Ways to Make 2014 the Year of the Donor

Nonprofit Marketing Blog

You can improve the odds of keeping more of your supporters by declaring 2014 the Year of the Donor. How will you make 2014 the Year of the Donor? The good news is that giving continues to grow. The bad news is that donor retention rates aren’t what they should be.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

To the Canadian federal “govies” out there that may have missed the memo, a crucial policy instrument called PANDU took effect exactly one year ago (excluding section 6.1.3 , which kicked-in 7 months later). What is PANDU? PANDU stands for Policy on Acceptable Network and Device Use.

3 Barriers to Integrated Marketing Success

Getting Attention

Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.