Donor Acquisition Versus Retention in 2013

Kivi's Nonprofit Communications Blog

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7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

2013 Trends Part One and Part Two. The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. Your use of social media is officially a must in 2013, no longer an option.

Trending Sources

Eye Candy—Digital Storytelling Challenge 2013

Getting Attention

I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted.

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How Often to Email in 2013

Kivi's Nonprofit Communications Blog

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To Hope In 2013

Getting Attention

Strategy 2013 fundraising goal Nonprofit Communications nonprofit marketingWhat would it mean to live. in a city whose people were changing. each other’s despair into hope? – You yourself must change it. – what would it feel like to know. your country was changing? – You yourself must change it. – Though your life felt arduous. new and unmapped and strange. what would it means to stand on the first. page of the end of despair?

2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days. Today I’m looking at HubSpot’s 20 Marketing Trends & Predictions for 2013 & Beyond.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

Just take a look at this post on the Top 10 Influential Social Media Marketing Campaigns of 2013 and you’ll know what I mean. Compliment Governance Government 2013 social media campaigns 2014 christmas progress public sector Social Media social media guidelines training Web 2.0

Logo Design Predictions for 2013

Kivi's Nonprofit Communications Blog

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Biggest Challenges for 2013

Kivi's Nonprofit Communications Blog

Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report . So far, nonprofit communicators have identified these challenges as their top five for 2013: Lack of time to produce quality content.

Fundraising Desperation And Chaos In 2013

The Agitator

Here’re some ideas, topics and approaches I think we need to focus on, discuss, and develop in 2013. In my first post of the New Year I want to give advance notice on some topics deserving of greater attention. The nonprofit sector is in big trouble. And although Tom and I realize that a lot of readers want to know whether green envelopes work better than orange envelopes, there are more serious issues that demand exploration and discussion.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Monthly website traffic grew by 16% in 2013. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.

The Best in Social Marketing in 2013

Social Marketing and Social Change

And now to continue the journey of social marketing through 2013. Carins JE, Rundle-Thiele SR (2013). 2013). ''Get Glasson C, Chapman K, Wilson T et al (2013). Keller, C, Vega-Lopez S, Ainsworth B et al (2013). Withall J, Jago R, Fox KR (2013). 2013).

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FREE New Webinar: Make Better Nonprofit Annual Reports Now! April 13th, 2013

Wild Woman Fundraising

Date: April 13, 2013. April 13th, 2013 originally appeared on Wild Woman Fundraising on March 18, 2013. Time: 1pm EST, 12pm CST, 11am MT, 10am PST. Cost: FREE. Are you creating your annual report right now?

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX. The survey was published on May 14, 2013.

13 Changes to Make in 2013

Kivi's Nonprofit Communications Blog

I just finished presenting a webinar for our All-Access Pass Holders on 13 changes to make in 2013. Happy 2013! 13 Nonprofit Marketing Changes to Make in 2013 from Kivi Leroux Miller.

New Data: 2013 Charitable Giving Report [Infographic]


Giving was up, up and away in 2013. The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Here’s Blackbaud’s infographic that simplifies their findings.

Giving USA 2013: GoodNews … And Bad

The Agitator

Giving USA 2013 , the annual report on philanthropy, published by the Giving USA foundation and researched and written by the Indiana University Lilly Family School of Philanthropy, was released yesterday. Despite good news for some sectors (I’ll get to that in a moment) there’s nothing in Giving USA 2013 or in any of the other data and reports I’ve seen that indicates some miracle recovery. for the period ending April 2013 compared to the same period in 2012.

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What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. But what times are best to post to your audience?

NEW Webinar: Advanced Presentations To Get Mega-Donations Mar 20th

Wild Woman Fundraising

NEW Webinar: Advanced Presentations To Get Mega-Donations Mar 20th originally appeared on Wild Woman Fundraising on January 31, 2013. Have you ever seen people stifling yawns in your nonprofit presentations?

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets.

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How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.

8 Must-Do Nonprofit Marketing Changes For 2013

The Agitator

By mid-January, I’ll bet you’ve seen plenty of ‘resolution’ and ‘must-do’ lists for 2013. But I’d say the new kid on the 2013 list is #5 — getting mobile-friendly. Seriously lift your retention game in 2013. If that’s all you accomplish in 2013, The Agitator will still happily give you a raise!

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

10 fundraising mantras for 2013

Nonprofit Marketing Blog

Let 2013 be the year that you exceed your nonprofit fundraising and marketing goals. You can discover our recommendations for your 10 Fundraising Mantras for 2013 and let them guide you to true fundraising enlightenment. Not sure how to reach your full potential this year? The team here at Network for Good has outlined the 10 critical areas of focus for successful nonprofits , including social media, mobile and maximizing online giving.

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

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Want to stay more private online?

Wild Woman Fundraising

Enter a new bill by Senator John Rockefeller IV called “Do-Not-Track Online Act of 2013.” originally appeared on Wild Woman Fundraising on March 4, 2013. Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media.

8 Tips for a Mobile-Friendly Nonprofit Website

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Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Photo Source: Big Stock Photo.

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Nonprofit Storytelling Breaking Bad Style

Getting Attention

Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

If you are working on your plan for 2013 and aren’t sure where to start, I suggest that you first look at how your job is aligned within your organization. Where is your job aligned within your organization, and how is that affecting your goals for 2013?

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

Baldrick’s Foundation used Google Ad Grants to receive over 20,000 clicks to their website in the first quarter of 2013. This week Facebook rolled out the Donate Button for nonprofits.

The Biggest Mistake Nonprofits Make With Video

Getting Attention

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why.

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3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Pinterest has been busy, busy, busy! I’ve written about the many reasons nonprofits should be interested in Pinteres t, and I have hosted webinars on the multiple ways nonprofits can harness the power of pinning for good.

Brand 101

How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. She believes there is more good than bad in our world, and she’s driven to share the stories she’s heard that prove this.

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Four Tactics for Amazing Nonprofit Stories

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Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

So glad to welcome guest blogger Yesenia Sotelo! Yesenia founded Smart Cause Digital where she builds and grows smart websites. A couple of months ago, I finally gave my business website the same love and attention that I bring to nonprofit clients’ sites.

Healthcare Social Media Review #41: Tapping into Visual Storytelling


How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling.

Take Diana Nyad’s Marketing Advice

Getting Attention

Diana Nyad’s epic 110-mile uncaged swim ( video here ) from Cuba to Key West was a tremendous achievement. But even more remarkable than setting this record was 64-year-old Nyad’s perseverance in reaching her goal (this was her fifth attempt in 35 years).

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Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Search Mojo has created the below infographic, drawing on research from the 2013 eNonprofit Benchmark Study , M + R Strategic Services , NTEN , Blackbaud’s Online Marketing Benchmark Study for Nonprofits and Common Knowledge. Get excited – online giving is definitely on the rise!