Remove 2012 Remove Canada Remove Lead Remove Money

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Can money buy happiness? Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. Some were instructed to spend the money on themselves by 5pm that day. They called the students that night and found that they had spent the money the way they were asked.

Cops And Fundraisers

The Agitator

I’m not going to get more money; I’m not going to get more cops. Yet we continue to mimic, year after year, the ‘tried and true’ RFM strategies that are inefficient and often lead to overly complicated data pulls, sometimes with hundreds of useless source codes and segments. Last week CBS News aired a piece on “Predictive Policing” that offers an important analogy to our world of fundraising.