The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report is officially available! What scares nonprofit communicators: money woes, hard-to-implement comm strategies & lack of staff time. Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

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Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

We’ve been able to save so much money on production costs for printing, photography and web design, by taking the time to incorporate this. This is your opportunity to learn from the experts to achieve stronger results in 2011: Dive into your 2011 Guide to Nonprofit Marketing Wisdom now.

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9 Words for Nonprofits to Avoid in 2011

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this phrase continues to get a lot of play from nonprofits, colleges, and others raising money. Sometimes we ask donors to give more money than they usually do ("Take your donation to the next level!"). I'm particularly happy to see fail and wow factor on their 2011 list. Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010.

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Raise more money with donor-based fundraising

Get Fully Funded

Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising. Get Fully Funded

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Why spend the money?

Get Fully Funded

For a nonprofit, there’s no better place to invest money. Instead, make sure that what you get for the money is well worth it. If you are a nonprofit director, you know that the budget line item for training and development is often the first one to go when things get tight. But this is SO short-sighted! Too often, visionless Boards start cutting things out instead of ramping up the fundraising (but that’s a topic for another day!).

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Raising big money starts with your passion

Get Fully Funded

Your ability to raise BIG money for your nonprofit starts with your passion. Watch this short video (less than 3 minutes) to hear me explain a little about how you can use your passion to raise big money. It’s the key to Getting Fully Funded.

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Is Your Online Donation Page Ready for 2011?

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If you have copy on why to give/where the money goes, keep it very, very short. Nonprofit marketing friends and fundraisers, now is a great time to get your online donate form fit for the year! Remember - it should…. Be as short as possible - ideally one page and a minimum of fields. Be branded to your organization (it performs better if it is; worse if it’s not). Have one clear call to action on (Donate! Or, Become a member!).

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

Stay tuned for future posts on (1) how to get your fans to use the Birthday Wish feature in Causes to raise money for you and (2) how to raise money through social media even when you don’t have “cute&# or “heart strings&# projects.

Asking for Money AND Something Else

Kivi's Nonprofit Communications Blog

I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. The no-money ask gives your supporters another way to get involved and engaged in your cause whether they want to give financially or not. And it gives you something else to talk about, besides asking for money every time. Here are some of the different kinds of no-money asks that you could pair in a campaign with an ask for a donation.

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Raise more money with donor-based fundraising

Get Fully Funded

Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising. Get Fully Funded

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Raise more money with donor-based fundraising

Get Fully Funded

Donor-based fundraising is a key to raising big money and it’s a critical factor in the Get Fully Funded system. Here’s a short video where I talk about donor-based fundraising. Get Fully Funded

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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. This Christmas promotion won’t raise the most money, but it’s unique, creative and memorable. ~~~. Program: KFC, Dairy Queen Sell Pinups to Raise Money for Homeless.

Fundraising Themes for 2011 – 1

The Agitator

I’ve seen a number of fundraisers proffer their wish lists or predictions for 2011, and would like to pass some along. They want effective use of their money. The Agitator will even offer some too (after we’ve read everybody else’s, of course!). Here are some thoughts from Fraser Green at Good Works. He calls his essay New Year Nostradamus.

Focus on the mission, not the money

Get Fully Funded

Too many times, nonprofit Fundraisers get so focused on the money that they forget to communicate about the mission. Keep this in mind: it’s not about the money you need. When you share from that point of view, your appeals take on a much richer tone than if you’re just begging for money. I’ve seen this in direct mail appeals, grant proposals, and major donor visits. . It’s about fulfilling your organization’s mission.

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Yet, a May 2011 study sponsored by Deloitte Center for Financial Services estimates that the number of U.S. millionaire households will double by 2011. Susan Emfinger of UMBC.

The Worst Cause Marketing of 2011

Cause Related Marketing

in 2011 thanks in part to our fascination with the pathology of crime. Yesterday's post, was my annual list of the best cause marketing of 2011. Royalties is one way celebrities make money from endorsements.

Fundraising Tips for Twestival Local 2011 Organizers

Fundraising Coach

It’s also about raising money so they can do even more! Make sure that 100% of the money raised goes to the charity, not event costs. If you know organizers in other cities, a little healthy competition can help everyone raise more money!

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. On behalf of all the Board members, we are thankful for the many social marketers who have contributed money to support the development of the association over the past several years - especially our Founders.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

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This isn't about companies giving you money. Cause marketing raises money and raises awareness because you are gaining access to your partner's most valuable asset - their customers. . This is one of the cheapest strategies, but one of the most lucrative ways to raise money. The real money in cause marketing is not in the company - it's in their consumers (with the exception of the Facebook "Likes" programs).

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Add raffle items or a 50-50 raffle to raise even more money. The huge funds generated by these events can be used for a single project or the ongoing operations of your charitable organization.

Top 10 Blog Posts in 2011

Fundraising Coach

Here are the list of the top 10 most popular posts published here on in 2011. # How to Make More Money with Your Next Silent Auction by Sherry Truhlar of # most popular blog post published here in 2011 was… [drum roll please]: How to Write Effective Fundraising Letters. Fundraising Tips for Twestival Local 2011 Organizers. The year is coming to a close so it’s the season for “Top 10 Lists,” right?

Facebook Versus Real Money

The Agitator

And if you take file size up a few notches, to 100,000 or 300,000, it would seem that there’s really big money to be made with this tool. Yesterday we noted Facebook’s new Resource section for nonprofits, and quoted FB’s own figure of $5 million being raised through its Causes application. Laudable. But one Agitator reader noted with a hint of sarcasm … $5 million in five years from some 50 million Facebook users wasn’t exactly a fundraising avalanche!

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Ketchum's Living in Its Own Private Idaho When it Comes to Cause Marketing

Cause Related Marketing

In my conversations with nonprofits I’ve never found any that were actually making money through Facebook Causes. Indeed, the only people that have ever made money from Facebook is Mark Zuckerberg, his venture capital equity partners, and Goldman Sachs.

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Does the Raiser’s Edge Help Raise Money?

JCA Insights

Does any fundraising software really help raise money? The Raiser’s Edge has sophisticated functionality to manage virtually every facet of the most complex fundraising program, but it can only help raise money when senior leadership mandates that all staff use the system. Which board members are actively raising money? Should it?

How to Raise Money: 10 Tips Every Group Needs to Consider

Fundraiser Ideas

Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Related posts: Sell Used Electronics to Raise Money Quickly.

Blogworld 2011: Yes, Virginia, There are Blogging Superheroes

Selfish Giving

Pat was true to form and a very sincere, friendly guy – just like he is on his fabulous blog that teaches people how to make money from blogging in their underwear! Me with one of my blog heroes: Darrens Rowse of Problogger. I'm the bald guy!

Product Spotlight Demo: Turn Supporters’ Time into Money through Polling and Surveys

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This allows supporters to contribute to your nonprofit who may not otherwise be willing or able to donate money to your organization. . We track who is taking the surveys then send you a donation through Network for Good who then distributes the money to you monthly. . Highlight it as an opportunity to give time, instead of asking for money. At Research for Good, we partner with nonprofits just like yours to turn your supporters' time into revenue for your organization.

How to make more money with your next silent auction

Fundraising Coach

Wanna make more money in your silent auction? Follow these simple steps, and you will raise more money at your next silent auction! (c) Share and Enjoy: Other Possibly Related posts: Making money and building influence with social media.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" If you don’t take care of and continue to grow your email file you will significantly lower your chances of raising more money year over year.

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What we plan - and fear - in nonprofit marketing in 2011

Nonprofit Marketing Blog

My friend and colleague Kivi of The Nonprofit Marketing Guide has released the 2011 Nonprofit Communications Trend Report. Here’s how we’re doing on the planning front: —51% of nonprofits have written marketing or communications plans for 2011.

14 Tips for Making Your Nonprofit Email More Effective

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Zarrella says, "Show me the money." Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Where’s The Money?

The Agitator

Our friends at Analytical Ones have completed an analysis of giving by state (and they can provide locality data as well, if you’re interested), comparing giving level changes between 2008 and 2011. We’re all rebounding from the Great Recession, right? Optimistic about fundraising prospects for 2014, right? Well, maybe not so fast … at least not for everyone in the US of A.

Interview with Jamie Turner, Author of How To Make Money with Social Media

Diva Marketing Blog

How do you make money with social media?" . He is also the co-author of How to Make Money with Social Media , which is available at fine bookstores (and a few not-so-fine bookstores) everywhere. what is the insider’s secret on using social media to make money?

Four Free E-Books with Nonprofit Marketing Advice

Kivi's Nonprofit Communications Blog

When you register for a free membership with our Learning Center , you can download all four of these e-books at no charge: 2011 Nonprofit Communications Trends Report. January 27: Writing to Raise More Money. Is your collection of Nonprofit Marketing Guide e-books complete?

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The difference one can make

Get Fully Funded

We were prepared to invest a little money in training if the right horse came along. One person can make a big difference in the lives of others. You know that. You see it every day in your nonprofit.

Extreme Website Makeover: From Ick to Slick!

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Something that shows where the money goes or links to information on where donations go (this can be part of #4). I’ll confess it right here: I love a good makeover show. My daughters and I are avid fans of What Not to Wear.

Micro-Engagement Goes Mainstream

Kivi's Nonprofit Communications Blog

In fundraising, people are giving very small amounts of money. Let’s give it an official definition: Micro-engagement — The practice of engaging constituents in communication or relationship through various forms that require only small portions of time, attention, money or other involvement.

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

Kivi's Nonprofit Communications Blog

Kate Antoniades. In today’s guest post, Kate Antoniades shows how planning ahead and paying attention to what your fans, friends, and followers react to can make all the difference in your social media marketing. She also proves that social media can work at the local level.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

Positioning: Using free government open data can save your business valuable time and money. Belief objective: To have 50% of SME owners in Ontario (who are aware of open data by the end of the fiscal year) believe that using government open data can help them save time and money.

Bookspring Read-a-thon in Texas Lets Students Raise Money for Books for Students

Blue Sky Collaborative

The money they raised goes toward providing books and. So far, over 3000 elementary school students in Texas have created their fundraising pages on SWEET and have raised close to $150,000 in the Read-a-Thon. Everything is bigger down in Texas! Free Resources for Nonprofits Fundraising Tips Online Fundraising Software for Nonprofits Third Party Fundraising Viral Fundraising

The Info Donors Want from You

Kivi's Nonprofit Communications Blog

The new Money for Good II Study by Hope Consulting and GuideStar has a few interesting findings about the kind of information that donors want to hear from nonprofits.

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Your Annual Report’s Opening Message: 6 Ways to Motivate Readers

Getting Attention

Your donors and other supporters want to know that you’re working to improve and that their time and/or money isn’t being wasted. Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers.

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