Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. Help people see what’s most important and why it matters. Do you think there are better ways to talk about big-picture approaches to nonprofit marketing in 2011?

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You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

When: Thursday, February 10, 2011 from 9:00 AM – 12:00 PM. We’ll go over the many ways to find and cultivate donors, on a broad scale, with average return on each method, before drilling down with concrete exercises to help you succeed in each area.

Trending Sources

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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9 Words for Nonprofits to Avoid in 2011

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When I catch myself using it, I can't help but feel that I've been lazy. If you'd like to know about the specific technology, this video is very helpful.) I'm particularly happy to see fail and wow factor on their 2011 list. Last January's " Words for Nonprofits to Avoid in 2010 " turned out to be Big Duck's most popular blog post of 2010. It warms the cockles of my heart to know that you all value words so much.

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Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP! . I stretched myself by creating three android app s to help people in their fundraising offices and I’m about to come out with iPhone versions of them. Healthmonth is helping me with this!

Do you need some help? Where can you get it?

Wild Woman Fundraising

BTW, I want to help you. Okay, enough of ME offering to help you! Here’s how other people can help you! Perhaps volunteermatch can help you. he’s always doing fun things to help people. So this is a place to help you do your journaling. Get help!

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Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help? Explain that you want to tell stories that help demonstrate the real-world impact of your work, and ask them to share. One Warm Coat helps other nonprofits and individuals organize coat drives.

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10 fundraising interview questions to help you succeed in your career

Wild Woman Fundraising

This will help you see if they are an expansion phase, a contraction phase, or a stasis phase with the organization. I hope these questions help you in your quest for your next position. Nonprofit fundraisers often have a hard time saying No.

7 Tips to Help You Focus in Age of Distraction: Are You Content Fried? — Beth Kanter Guest Post

Getting Attention

What are your tips to help you focus in an age of distraction? Have you read a helpful article or blog recently that helped get more focused? Mindmap: Jane Genovese. Thanks to my friend and colleague Beth Kanter for sharing her insights in this guest post.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

I’ve personally used these processes and found how incredibly helpful they can be for the one-person shop. Do you have too much to do? Want to go from this: To This?

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

So how do you help explain to people what each different organization does? Boston Glass: A drop-in center from the Justice Resource Institute to help GLBTQ people 13-25 hang out, get tested for HIV, and learn about healthy relationships.

Video roars into 2011; Nonprofits, grab your videocam


I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. They’ll be looking for ways to help you tell your story through this medium. Produce a video in 2011. flickr/John Biehler.

Reader Questions: Humane Society Fundraising, how to overcome: “I only give to people”

Wild Woman Fundraising

After all- when I get that phone call for help, it is always a person on the line asking for help with their particular problem. Highlight different pets on your website, tell their stories, help people understand how they can help, even if they can’t adopt.

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Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

This website is a useful tool to help you see where goods are produced around the world that may have been made by child or slave labor.

The Worst Cause Marketing of 2011

Cause Related Marketing

in 2011 thanks in part to our fascination with the pathology of crime. Yesterday's post, was my annual list of the best cause marketing of 2011. Pathology, that is trying to figure out what went wrong, is both fun and entertaining.

Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

I’ve seen an incredible increase in nonprofit marketing help wanted in the last few months. To do what I can to help these organizations move their missions forward, I’ll feature relevant positions in my new Friday (when there are jobs open) series — Friday Futures.

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HATE your job? You are not alone. Join us on April 7th.

Wild Woman Fundraising

I can’t wait to help you get a better job! I was having this conversation with someone on twitter. And I realized it had been a long time since I talked about jobs that you hate, bad bosses and rankism on here. And there are like, SO MANY things to say about this! So, let me ask you this. Do you wish you could do your job instead of having to be dragged down by people who don’t get what you do and who just tell you NO every time you want to do something innovative?

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Friday Futures – Nonprofit Marketing Jobs – March 18, 2011

Getting Attention

To do what I can to help these organizations move their missions forward, I’ll feature relevant positions in my new Friday (when there are jobs open) series — Friday Futures-Nonprofit Marketing Jobs.

Volunteers Helping Keeping Nonprofits Lights On

Diva Marketing Blog

Who better to help pass the word about an NPO's programs and mission but through the people who are passionate about the cause to the extend that they are giving of their time. All the ways that volunteers, and people who just want to help speard the word, are consolidated in an eBook.

Friday Futures – Nonprofit Marketing Jobs – Feb 18, 2011

Getting Attention

To do what I can to help these organizations move their missions forward, I’ll feature relevant positions in my new Friday (when there are jobs open) series — Friday Futures-Nonprofit Marketing Jobs.

Feb 21

Help Japan’s Earthquake & Tsunami Survivors – Donate Now

Getting Attention

Relationships and staff in place to help. Please help now. Developed countries are frequently overlooked at the time of disaster, but Japan needs our help. The speed and breadth of the devastation in Japan is astounding. You can follow the story via CNN or Al Jeezera.

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Friday Futures – Nonprofit Marketing Jobs – April 1, 2011

Getting Attention

3) Director, Activating Innovation , EmcArts - EmcArts is a thoughtful organization filled with brilliant people committed to helping the arts and culture sector thrive. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities.

April 21

Does the Raiser’s Edge Help Raise Money?

JCA Insights

Does any fundraising software really help raise money? Perhaps it would help to put these questions in context; how would you defend the expense of purchasing, maintaining and managing your fundraising software to your Board? The Raiser’s Edge has sophisticated functionality to manage virtually every facet of the most complex fundraising program, but it can only help raise money when senior leadership mandates that all staff use the system.

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

She also runs Kristina , a virtual assistance service that provides online administrative support to nonprofits and entrepreneurs who need to spend more time focusing on their passion to help others and less time worrying about administrative and technical issues. Kristina Leroux.

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Help Attack! Has Battle Plan for Cause Marketing

Selfish Giving

One of these people was David Neff , COO at Help Attack! As David explained, the premise behind Help Attack! Just as cause marketing was created to allow consumers to donate to good causes via their favorite businesses, Help Attack! Here’s how Help Attack!

NEW: These 6 Questions Will Help You Get That Corporate Sponsorship

Wild Woman Fundraising

6 questions you need to ask to help get that corporate sponsorship. Maybe you can help them do that. This will help you get a sense of what their PR priorities are. How can you help their employees feel better about coming to work each day? You can help them feel as if they’re making a difference by paying them to volunteer with you, or get people to give to you at the cash register. . It’s the holidays! Here’s my present to you.

6 tips to help board members work a room

Fundraising Coach

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. It’s also helpful to look for people feeling lost. Here are some questions to help get conversation going.

SLIDESHOW: These tips will help you raise more money online

Wild Woman Fundraising

First Name: Last Name: Email: SLIDESHOW: These tips will help you raise more money online originally appeared on Wild Woman Fundraising on November 25, 2011. Integrated Marketing – Overman. View more presentations from Eric Overman.

Continuing Education for Cause Marketers

Cause Related Marketing

I also keep a notebook with me at all times to help me track ideas and thoughts. My notebook helps me not only track them all… good and bad… but also weed out the stinkers. What do you do, as a cause marketer, to keep learning?

Facebook Help For Nonprofits

The Agitator

Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence. We built it to help you harness the power of Facebook and bring positive change to the world. All the help you need for creating pages, adding ads and apps, promoting events, creating groups, adding social plug-ins to your website, and more.

JCA Helps Nonprofits Bridge the Technology Gap

JCA Insights

In this week’s Crain’s New York Business, columnist Anne Fischer featured JCA in an article about nonprofits and their struggle to implement and maintain technology. Citing JCA’s involvement with the Kaufman Center’s technology overhaul, Crain’s focused on the high stakes and challenges that nonprofits face as they try to automate and streamline their operations.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

A well-imagined and executed cause marketing campaign can help give a company real personality. Cause marketing at some companies helps with employee loyalty and retention.

Paper Icon Campaign at Whole Foods Helps Launch FoodCorps

Cause Related Marketing

You may have read Mark Bittman’s column on the rollout in the New York Times 23 August 2011. Use of the back to help tell the story.

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Where to Go for Help with Facebook

Kivi's Nonprofit Communications Blog

So while I will occasionally offer a webinar or two on Facebook basics, I’ve decided to partner with people who actually like keeping up with the changes and who are focused on helping nonprofits with social media: John Haydon and CharityHowTo. Thursday, March 3, 2011 (1:00 – 2:30 pm ET). Thursday, March 10, 2011 (1:00 – 2:30 pm ET). Tuesday, March 15, 2011 (3:00 – 4:30 pm ET). Tuesday, March 15, 2011 (1:00 – 2:30 pm ET).

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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Here are my picks for the best local cause marketing programs of 2011. Now you can shop online to help others. The best way for a business to help a cause is to be a great business FIRST , and that’s Tevolution’s first priority. Capplause best of 2011 cause marketin

Ethiopia's 'Sesame Street' Needs Your Help Saving Orphans

Cause Related Marketing

Back in November 2011, after reading the horrifying book Half the Sky by Nicholas Kristof and Sheryl WuDunn, I committed to help the plight of girls and women in the developing world.

Your New Year's Resolutions

Fundraising 123

So, if you haven't gotten around to writing your New Year's resolutions yet, I'm here to help. Just print out the resolutions below, stick them on the nearest bulletin board, and you'll be all set for 2011! Your New Year's Resolutions. If you were too busy to write them down, allow me.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

I have nothing but respect for World Vision and helping prevent the deaths of nearly three-quarters of a million children every year is about as worthy and humane a goal as I can imagine. Please consider this opportunity to help.

3 lies about moving on up in your nonprofit career, and 3 truths.

Wild Woman Fundraising

YNPN February 28th, 2011. All the information you provided about web based ways to connect with people and opportunities as well as find useful information, will be a big help.&# -Sari Albornez. “I found Mazarine’s presentation not only helpful but fun.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I’ll get the blog posts back on the Facebook page, with or without Hootsuite’s help. I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed.