The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible. It answers many questions that a lot of us simply speculated about before.

Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. Do you think there are better ways to talk about big-picture approaches to nonprofit marketing in 2011?

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Trending Sources

Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

This is your opportunity to learn from the experts to achieve stronger results in 2011: Dive into your 2011 Guide to Nonprofit Marketing Wisdom now. Thank you for all of the questions, stories and feedback you share with me.

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You can meet me at the Center for Nonprofit Organizations in February, March and April 2011!

Wild Woman Fundraising

When: Thursday, February 10, 2011 from 9:00 AM – 12:00 PM. When:Tuesday, February 15, 2011 from 11:30 AM – 1:00 PM. When: Tuesday, March 08, 2011 from 9:00 AM – 12:00 PM. When: Thursday, April 07, 2011 from 9:00 AM – 12:00 PM.

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? You provided such incredible nonprofit marketing wisdom when I asked you last year (thank you), that I’m back for more!

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Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

The Best Cause Marketing of 2011

Cause Related Marketing

Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Friday Futures – Nonprofit Marketing Jobs – September 30, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director of Marketing & Graphic Design , Uncommon Schools , (New York, NY). 2) Communications Manager , ProgressiveCongress.org , (Washington, D.C.).

Friday Futures – Nonprofit Marketing Jobs – May 6, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

I have some very intriguing opportunities to share with you this week. Thanks to all of you who have shared these listings. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

3) Communications Coordinator , Online Marketing Production Coordinator , Summer 2011 Multimedia Internship , ACLU , (New York, NY). Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Produce a video in 2011. flickr/John Biehler. It was beyond great; it was inspirational! So thorough and well-grounded in strategy-first.

Reader Questions: Humane Society Fundraising, how to overcome: “I only give to people”

Wild Woman Fundraising

Recently a reader came in with a question, how to convince people to give to animal charities? Dear Mazarine, It is sometimes difficult raising money for animals , especially in the south.

Friday Futures – Nonprofit Marketing Jobs – September 23, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Cause Marketing , Children’s National Medical Center , (Washington, D.C.).

Is Your Online Donation Page Ready for 2011?

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Nonprofit marketing friends and fundraisers, now is a great time to get your online donate form fit for the year! Remember - it should…. Be as short as possible - ideally one page and a minimum of fields. Be branded to your organization (it performs better if it is; worse if it’s not). Have one clear call to action on (Donate! Or, Become a member!). If you have copy on why to give/where the money goes, keep it very, very short.

Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report. I’ve seen an incredible increase in nonprofit marketing help wanted in the last few months. That’s an incredibly encouraging sign, I hope!

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Friday Futures – Nonprofit Marketing Jobs – September 2, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Online Strategy and Engagement , National Center for Learning Disabilities , (New. York, NY).

One thing you’ve probably done to jeopardize your sponsorship

Wild Woman Fundraising

One thing you’ve probably done to jeopardize your sponsorship originally appeared on Wild Woman Fundraising on September 20, 2011. Have you ever thanked a sponsor from the stage? Did you pay careful attention to your wording? Probably not, right?

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

There are many more wonderful work opportunities to share with you this week. Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. We’re getting a great response from you on the value of marketing-specific job postings.

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Marketing Officer , Hartford Foundation for Public Giving , (Hartford, CT).

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

The Worst Cause Marketing of 2011

Cause Related Marketing

in 2011 thanks in part to our fascination with the pathology of crime. Yesterday's post, was my annual list of the best cause marketing of 2011. Pathology, that is trying to figure out what went wrong, is both fun and entertaining.

Friday Futures – Nonprofit Marketing Jobs – March 18, 2011

Getting Attention

P.S. Learn how to strengthen your nonprofit’s marketing impact with the new 2011 Guide to Nonprofit Marketing Wisdom. Compelling opportunities for nonprofit communicators keep rolling in, and I’m thrilled about it. Marketing is too often first to be slashed when budgets are cut.

Social Media Revolution 2011 – The new Erik Qualman video

Public Sector Marketing 2.0

Enter Erik Qualman’s latest video, Social Media Revolution 2011 (embedded below). Social Media Statistics Videos 2011 erik qualman social media revolution socialnomics video Web 2.0

Friday Futures – Nonprofit Marketing Jobs – Feb 18, 2011

Getting Attention

P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report. Compelling opportunities for nonprofit communicators keep rolling in, and I’m thrilled about it.

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Friday Futures – Nonprofit Marketing Jobs – June 3, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying! Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

What’s Exciting and Scary to Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I’ve closed the 2011 Nonprofit Communications Trends Survey. It’s full of really interesting information about the nonprofit sector’s communications plans for 2011, as well as what excites and scares nonprofit marketing professionals about the new year.

Friday Futures – Nonprofit Marketing Jobs – April 1, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Marketing and Communications, Manager , DonorsChoose.org , aiming to bring consumers and companies to the org’s “front door.”.

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How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Kristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. Guest Post by Kristina Leroux of Kristina Leroux.com.

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Where and why people gave in 2011

Nonprofit Marketing Blog

To wrap up 2011, I wanted to share this nifty infographic from Network for Good’s partner, YourCause. To view it in larger size, go here - it’s worth a visit to their site! I also recommend their blog. Thanks to everyone who weighed in on the desired posting frequency for 2012.

Friday Fun: Bathroom BlogFest 2011 Climbing Up!

Diva Marketing Blog

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Regular readers have shared the history of developing a global network of social marketers.

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What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

The 2011 version of Mobile Health was designed around ' What Really Works? ' Our intention in using this question as the conference theme was to shift the conversation from 'look at we did, or can do!' to one more focused on evidence about practical, proven solutions. Despite the best efforts of our content team , of which I was a member, to solicit the evidence, the answer seems to be: we have some clues, but research beyond pilots and feasibility tests is sorely needed.

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Top nonprofit technology trends for 2011

Nonprofit Marketing Blog

Blackbaud today issued a white paper on nonprofit technology trends. Here are the broad themes, with my commentary: •Technology is a crucial tool in delivering accurate, up-to-date information about prospects and donors in real-time across departments. Information consumers, both internal and external, will come to expect access to data in line with progressive forums, such as mobile, cloud-based tools.

Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback. What is a Jester? “In ancient times courts employed fools and by the Middle Ages the jester was a familiar figure.