The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. In 2010 I posted nearly 190 times and reviewed or highlighted more than 200 different cause marketing efforts. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Here are the seven best local cause marketing programs for 2010. Location: SXSW 2010 , Austin, TX.

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Trending Sources

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

As I see it, Komen has undermined its own brand by partnering with KFC to market one of the unhealthiest foods there is — fried chicken in a pink bucket. Tags: Branding and Messages cause marketing branding corporate KFC Komen nonprofit branding sponsorship

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

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Distinct, Authentic Branding Boosts Stronger Relationships + Increased Giving – The Online Giving Study

Getting Attention

lower than for donors who give via charity-branded giving pages. Most importantly, websites that makes the user feel she is part of a distinct (branded) and important movement build stronger relationships with members, volunteers and citizen advocates, as well as with donors.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website.

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Corporate vs Professional Individual Twitter Accounts

Public Sector Marketing 2.0

Even though my personal side is not necessarily reflective of everyone at CEPSM, everyone that works here can be contributing their personal tweets into the @cepsm stream as well to form a holistic aggregate persona of the CEPSM brand. RISK: No official corporate account is not good for web presence and visibility of the brand. Tags: Question Social Media cepsm communication corporate twitter debate marketing mikekujawski personal brand twitter two-way

Yes, another "favorite" list from 2010--but ours is THE BEST list of course

Donor Power Blog

Our list is some of our favorite videos from 2010 (they were not necessarily all made in 2010, but ones that we stumbled upon last year) that most inspired and moved us, and also, embodied some of the best practices from nonprofit marketing and branding. Our final favorite was listed in a Mashable article as the only nonprofit ad to make the Top 10 Most Innovative Viral Video Ads of 2010. What would an end-of year blog post be if it did not include some sort of list?

How Do You Know When It’s Time to Re-Brand?

Kivi's Nonprofit Communications Blog

In it, I made the point that it is very important to have a good organizational logo: “People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. The logo is the keystone of your branding.

Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá! I was in line at the co-op today and saw the cover of Mother Jones. It said, “Speeded up, more work for no pay.&#

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Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

A brief preface from Network for Good: If you’re contemplating committing time to engaging people on social networks – and it does take time – you need to ask yourself a bunch of other questions first. The first question you should ask yourself as a fundraiser is, do you have your most basic online outreach in place? You shouldn’t be committing staff to Facebook if you don’t have a decent website home page or can’t email supporters.

Big Brand Customer Intimacy Without Brand Conversations

Diva Marketing Blog

I believe the value of social media occurs when the people behind the brand step out from the brand shadows and actively listen ( active listening is a 2-way communication! ) However, when it comes to Big Brands Jason doesn't expect a "human connection."

Top Fundraising Coach Blog Posts in 2010

Fundraising Coach

These were the highest traffic blog posts in 2010. Interestingly, Three of them weren’t DONE in 2010! Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. Specials 2010And you’ve really liked, my new series of guest bloggers. 40% of the top ten were written by them. Thanks for helping make this a great year! #10

Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Selfish Giving

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products. Focus on building your brand.

How to Tap into the Heart and Soul of Your Organization When You Write

Fundraising 123

Third, try to distill that visual vocabulary into a phrase that is your brand mantra. Is your organization one of the thousands that miss the mark when writing fundraising materials? A recent study by Frank C. Dickerson, Ph.D. found that the written materials of most nonprofit organizations focus more on transferring information than creating interpersonal involvement.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. Not only have you shifted reality for your raving fans but you've relinquished control of the ball/ brand to your agency. The brand people make the plays and interact with their fans.

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

Mid-2009 saw a sharp rise in search for the term “ social media guru &# as certain powerful personal brands emerged that apparently knew everything at an almost enlightening level. Tags: Advice Rant consultant expert google insights guru job description personal brand search trends Social Media strategist terms

Nonprofit Mergers & Alliances: An interview with Thomas A. McLaughlin (part one)

Nonprofit Consultant Blog

Why I say that, one of the attractive features of that generic kind of model is that both entities retain their brands and the connection occurs mostly in the backroom area, if that's the case, and there's not a board interlock, then you've got two separate entities with separate brands.

Is Your Nonprofit's Marketing Made to Schtick?

Fundraising 123

Contrary to popular belief a brand new design for all your organization’s marketing collateral is not the cure all for what may be troubling your organization’s marketing. Get a marketing mindset and strategy first before you adopt a new look for your brand.

Yes, Rosemary-There Is a 2010 Nonprofit Tagline Awards Program

Getting Attention

She was eager to know if we were running a 2010 Nonprofit Tagline Awards Program. Tags: Branding and Messages Taglines branding message development messaging nonprofit branding nonprofit tagline report tagline tagline awards tagline awards program

17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

Getting Attention

2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo. All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact. 2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo.

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

The key, I say, is BRANDBRANDBRAND. Powerful nonprofit brands are like magnets. Unfortunately, and probably like you, I’ve witnessed this from afar because my nonprofit’s brand doesn’t have a particularly strong pull.

Submit Your Taglines to the 2010 Taggies

Kivi's Nonprofit Communications Blog

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.

Last Chance to Enter 2010 Tagline Awards — Deadline Midnight Tonight

Getting Attention

Your nonprofit could be a 2010 Getting Attention Nonprofit Tagline Award winner! All taglines entered will be integrated into the Getting Attention Nonprofit Tagline Database (will be online for the first time) and the updated 2010 Nonprofit Tagline Report.

Enter the 2010 Tagline Awards!

Get Fully Funded

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models. My friend Nancy Schwartz is hosting her annual Tagline Awards.

En Route to Atlanta: NTC 2010

Getting Attention

I’ll be leaving for NTC 2010 crack of dawn on Wednesday and I can’t wait! Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing tagline Here’s why NTC is such a learning machine for nonprofit communicators. Hope to see you there. If you are going, please say hello. Just tweet or DM me at @NancySchwartz to set up a meeting spot.

Plan Your Year-End Campaign in 7 Steps

Fundraising 123

Stop what you're doing and read 5 Steps to Choosing the Ideal Email Service Provider ) Is your website well-branded and easy to use, with a clear way to donate? It's that time of year again! It's time to make a plan to reach your year-end fundraising goals. These 7 steps will help you make your map to December gold. Figure out what you're trying to accomplish. Any campaign worth its salt is about getting results. What results are you and your organization looking to achieve?

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Links Corrected – Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Getting Attention

Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards. Great Words Promoting Good Causes.

IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project

Cause Related Marketing

to the Wounded Warrior Project for each case of certain private label food brands sold. In turn, that seemed influenced by a campaign Kroger did for breast cancer research in October 2010. Here’s why: in recessions private label brands do very well. But once the hard times are over, consumers return to the name brands. In the declining economy, people in the UK, the US and elsewhere are buying more private label brands.

11 Ways to Get to Breakthrough Nonprofit Messaging

Getting Attention

Dig into any of these resources to learn about how our wants, decisions and responses work, and how to shape your messages to meet those patterns: 2010 Membership Marketing Benchmarking Report. An amazing opportunity came my way recently!

Cause Marketing Rachael Ray's Dog Food Line

Cause Related Marketing

Rachael Ray, the TV personality and chef, and now, brand, is so cute that I’m not sure that if I met her in person that I could stop myself from pinching the cheeks on her face.I

This Blog’s Most-Read Post of 2010

Nonprofit Marketing Blog

As a way of marking the end of the 2010, I thought I’d share my most-read blog post of the year. Now, from our website, fans and friends of Project HOPE have the ability to become an amateur fundraiser, by creating their own fundraising webpage, all underneath our brand.

Enter Your Tagline(s) Today – 2010 Nonprofit Tagline Awards Open for Business

Getting Attention

All entrants receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models. .

QR Codes: The Future of Fundraising?

Fundraising Coach

Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. Earlier this fall, I was at the National Catholic Development Conference in Chicago. Wandering through the exhibit hall, I came across this flyer.

Enter Now: Nonprofit Tagline Awards 2012

Getting Attention

The 2,700 taglines entered in the 2010 Awards were a bounty of skillful messages and I expect this year’s entries to be even stronger. Taglines nonprofit branding nonprofit communciations nonprofit marketing nonprofit messages nonprofit tagline awards 2012 The Taggies

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

Schwartz Nancy Schwartz nonprofit branding nonprofit marketing nten tagline I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). And let me assure you the conference is about much more than technology as the IT folks think of it. That perspective is there too but the 1,500 participants are an unusual amalgam of nonprofit communicators, fundraisers, program staff, some foundation folks and yes, the tech specialists.

12 New Year’s resolutions for nonprofit communicators

ImpactMax

actions=brand). Flickr/alykat. Spend no less than three hours a week listening online to what’s going on in your field and what’s being said about your organization. This is how you stay in front of the curve. (Be

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Nonprofit Branding News – Why the YMCA Is Now the Y

Getting Attention

This is definitely a critical focus to reflect in the Y’s branding but I’m not convinced that a single letter can do all that! That’s the only way to identify the intersection of your organization’s needs and those of your base – the nexus of your brand.

Goal Setting for Personal and Professional Development

Fundraising Coach

Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. I just love the week of Thanksgiving. Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing.