The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Here are the seven best local cause marketing programs for 2010. Location: SXSW 2010 , Austin, TX.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. In 2010 I posted nearly 190 times and reviewed or highlighted more than 200 different cause marketing efforts. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year.

2010 Fundraising Review

The Agitator

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. Among the findings: 52 percent of organizations reported reaching their fundraising goals for 2010. [In In addition, the percentage of organizations raising more money in 2010 compared to 2009 was 43 percent.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

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Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

Cause Related Marketing

31, and I saw more pink ribbon cause marketing than ever, so you can certainly expect the backlash to begin.Certainly that’s what Cecil Adams, the fine syndicated columnist, is up to in his October, 29, 2010 column called ‘Do pink ribbon campaigns against breast cancer do any good?’Adams

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Three Things a Nonprofit Doesn’t Need

Kivi's Nonprofit Communications Blog

What stood in your way as an organization in 2010 that you want to get rid of in 2011? The end of one year and the start of another is always a good time to reflect on what’s important, and what’s not.

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

Though generally publishes one comprehensive description of a fundraising idea at a time, we know that many people are looking for ways to integrate their passion for art with their fundraising efforts and thus we decided to post a long list of art fundraising ideas. Most of these ideas would be great as elementary school fundraisers or as preschool fundraisers, but they can be adapted for other settings, of course.

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Who should pay for your training?

Get Fully Funded

I have a lot of opinions about nonprofits and how nonprofit staff should be treated (I know, big surprise!). One of the things I feel strongly about is taking care of people. After all, it’s the people who make or break a nonprofit organization. I get so frustrated with nonprofit leaders who are short-sighted and don’t see the benefit in paying for training and professional development for their staff, particularly the fundraising staff.

What’s Happening this December?


1, 2010, Worldwide. 1-3, 2010, Linköping, Sweden. 2, 2010, United States. 2, 2010, [UN Observance]. 2, 2010, United States. 3, 2010, Boston, MA. 4, 2010, Worldwide. 4-5, 2010, Worldwide. 5, 2010, [UN Observance]. 5, 2010, [UN Observance]. 10, 2010 [UN Observance]. 13-16, 2010 London, England. *. December is a big month already–full of holidays and reflection as we prepare for the next year.

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Fast Ways to Find Funding Sources

Get Fully Funded

Today’s blog post comes from Stephen A. Price, a grant writing expert and co-owner of Educational Resource Consultants, central CA’s premiere grant writing firm. Often, one of the most frustrating parts of applying for a grant is locating a grant suitable for your organization. It is common to hear that “There are grants about there waiting to be taken! Millions of unclaimed dollars go to waste every year!”

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

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Check out these resources and opportunities for some stellar freebies and trainings on the subject: Register for a free Nonprofit 911 teleconference on March 16, 2010 at 1 p.m. The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

What are your nonprofit organization’s assets?

Get Fully Funded

Step one in the Simple Success Fundraising Plan is to identify your assets. What are your organization’s assets? They are things that you have going for you that you can leverage in your plan. Here are some examples of nonprofit organizational assets: . Compelling mission (like feeding the hungry or housing the homeless). Large donor base. Incredible organization name recognition (like Habitat for Humanity). Well-known staff or Board members.

7 Questions your Fundraising Plan MUST Answer

Get Fully Funded

Yesterday, I led a webinar to teach people my “Simple Success&# Fundraising Plan. One of the things I shared was the 7 questions your fundraising plan MUST answer. I thought you might enjoy them too, so here they are. How much money do we need to raise? You need a specific goal for your plan. If you just want to “raise more money&# you’re setting yourself up for failure. After all, how much is more money? $1 1 more? 100 more? Where will the money come from?

Fundraising on Film: What Hollywood Thinks of Fundraising?

Kivi's Nonprofit Communications Blog

Guest Blogger Rob Blizard as Santa. Here’s a little holiday surprise for you, courtesy of my friend, movie buff, and fundraiser extraordinaire, Rob Blizard.

Cause Marketing 201

Cause Related Marketing

Challenge: Can You Name Two Blogs That Get You To Think?


Sometimes, direct instruction is helpful. Like when learning how to cook or change a flat tire. But when it comes to learning about social change, I learn best from those that challenge me to think. This includes blogs. Last night, Debra Askanase of Community Organizer 2.0

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

I’ll be sharing more tips during our webinar Getting Your Emails Opened and Your Links Clicked on November 10, 2010. Join Kivi Leroux Miller and Nancy Schwartz for the Total Focus Nonprofit Marketing Plan Workshop in Washington DC on October 28, 2010.

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Participate in a Marketing/Fundraising Experiment

Kivi's Nonprofit Communications Blog

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit.

Building Allies

A Small Change

I find the first few months are so important at a new job. I recently read the book The First 90 Days. One of the key items that the book talks about is building allies. This is so important for us in fundraising as we often end up touching the entire organization. We call on people at every level in the organization for information, ideas, and assistance. Here are a few ideas I had, and I’d love to hear some additional ideas from you.

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Yes, another "favorite" list from 2010--but ours is THE BEST list of course

Donor Power Blog

Our list is some of our favorite videos from 2010 (they were not necessarily all made in 2010, but ones that we stumbled upon last year) that most inspired and moved us, and also, embodied some of the best practices from nonprofit marketing and branding. Our final favorite was listed in a Mashable article as the only nonprofit ad to make the Top 10 Most Innovative Viral Video Ads of 2010. What would an end-of year blog post be if it did not include some sort of list?

Buy One Plant One Cause Marketing

Cause Related Marketing

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain.

Spaghetti Dinner Fundraiser

Fundraiser Ideas

A spaghetti dinner fundraiser is a classic fundraiser , but it is classic for a reason: It’s remarkably easy and it is a near sure-fire money-maker. Better yet, it is so simple to organize and execute that it can easily become a recurring fundraiser (and who doesn’t like recurring income?).

Trivia Night Fundraiser

Fundraiser Ideas

Lots of bars and pubs hold trivia nights. For those who are unfamiliar, these are events in which teams of people gather to socialize, eat, drink and answer trivia questions. Bars and pubs often hold trivia nights on a regular basis, which allows friendly rivalries between teams develop.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Your feedback by May 7 please! Choosing a corporate sponsor for your nonprofit has tremendous potential to either help or harm your organization and its mission. And there are many great examples where such sponsorship has proven to be a genuine win-win.

Fundraising Events: Food Bank Scavenger Hunt

Fundraiser Ideas

This is a fun fundraising idea , particularly in support of a homeless shelter or food bank. It is a great way to stock the shelves of a food bank very quickly. Organize your supporters into teams and give them a list of food items they must collect in order to complete the scavenger hunt.

Why your dog is a great fundraiser

Wild Woman Fundraising

Our dog is named Pi. She’s a ten year old mutt, as frisky as a puppy, and has a talent for being directly under me when I’m cooking. If she’s not directly under me, she’s giving me significant looks from not too far away, or barking. What does she want?

How to Get Your Donors More Engaged

A Small Change

Every development professional I know spends a lot of time thinking about how they can get their current donors more engaged with their fundraising efforts. We ask questions like, “How can I get our donors to get involved on an event committee?” And, “How can we get Mr. Smith to introduce us to his colleagues in the legal profession?”. Generally, the answer on how to get a particular donor, or group of donors, more engaged isn’t a one shot ask, meeting, or phone call.

Cause Marketing the Happy Meal

Cause Related Marketing

Place your palm of you right hand face up. Now in a quick single motion move it towards your forehand. As your palm strikes your head make the universal sound of “why didn't I think of that” and say, ‘DOOH!’McDonald’s,

Convio’s 2010 Online Benchmarks

The Agitator

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. billion online in 2010 and have over 171 million email addresses. Just a few teasers … Online giving up 40% in 2010 over 2009 … a product both of more gifts and higher average gifts (median up from $83.44

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Purchases benefit Susan G.

Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc. found that people are only slightly more favorably inclined towards companies employing transactional cause marketing (53%) than to lump sum charitable donations (47%).Transactional

Cause Marketing for Commodity Items

Cause Related Marketing

It's classic economics.If

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months.

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Blogging Daily Starting Monday

Kivi's Nonprofit Communications Blog

I’ve decided to start blogging daily (or darn close) as of January 3, 2010. I’ve decided to start blogging daily (or darn close) as of January 3, 2010. I’m giving it three months, and I’ll reevaluate then.

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Push and Pull in Cause Marketing

Cause Related Marketing

In the early days of the practice the cause marketing you were most likely to see involved consumer packaged goods with donations predicated on coupon redemption.Cause marketing has gone 100 different directions in the since and CPG promotions no longer dominate the cause marketing landscape.

Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart. The first six listed all devoted at least some space in their sales flyers to their respective cause marketing efforts.

Cause Marketing with Your CEO

Cause Related Marketing

Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.

Tip a Glass Cause Marketing

Cause Related Marketing

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