The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. In 2010 I posted nearly 190 times and reviewed or highlighted more than 200 different cause marketing efforts. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Here are the seven best local cause marketing programs for 2010. Location: SXSW 2010 , Austin, TX.

Trending Sources

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year.

2010 Fundraising Review

The Agitator

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. Among the findings: 52 percent of organizations reported reaching their fundraising goals for 2010. [In In addition, the percentage of organizations raising more money in 2010 compared to 2009 was 43 percent.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

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Apply to win funding through the Tom's of Maine "50 States for Good" Initiative

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Program details: All applications for 2010 funding must be received by 5:00 PM ET July 2, 2010 Project should mobilize community volunteers Project must be completed within 6 months of receiving the $20,000 Project must have a positive impact on the community in the areas below: * Environmental Goodness * Healthy Human Goodness * Animal Goodness.

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Cause Marketing 201

Cause Related Marketing

Buy One Plant One Cause Marketing

Cause Related Marketing

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program.

Three Things a Nonprofit Doesn’t Need

Kivi's Nonprofit Communications Blog

What stood in your way as an organization in 2010 that you want to get rid of in 2011? The end of one year and the start of another is always a good time to reflect on what’s important, and what’s not.

Why your dog is a great fundraiser

Wild Woman Fundraising

Our dog is named Pi. She’s a ten year old mutt, as frisky as a puppy, and has a talent for being directly under me when I’m cooking. If she’s not directly under me, she’s giving me significant looks from not too far away, or barking. What does she want?

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

Though generally publishes one comprehensive description of a fundraising idea at a time, we know that many people are looking for ways to integrate their passion for art with their fundraising efforts and thus we decided to post a long list of art fundraising ideas. Most of these ideas would be great as elementary school fundraisers or as preschool fundraisers, but they can be adapted for other settings, of course.

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Who should pay for your training?

Get Fully Funded

I have a lot of opinions about nonprofits and how nonprofit staff should be treated (I know, big surprise!). One of the things I feel strongly about is taking care of people. After all, it’s the people who make or break a nonprofit organization. I get so frustrated with nonprofit leaders who are short-sighted and don’t see the benefit in paying for training and professional development for their staff, particularly the fundraising staff.

Cause Marketing the Happy Meal

Cause Related Marketing

Place your palm of you right hand face up. Now in a quick single motion move it towards your forehand. As your palm strikes your head make the universal sound of “why didn't I think of that” and say, ‘DOOH!’McDonald’s,

What’s Happening this December?


1, 2010, Worldwide. 1-3, 2010, Linköping, Sweden. 2, 2010, United States. 2, 2010, [UN Observance]. 2, 2010, United States. 3, 2010, Boston, MA. 4, 2010, Worldwide. 4-5, 2010, Worldwide. 5, 2010, [UN Observance]. 5, 2010, [UN Observance]. 10, 2010 [UN Observance]. 13-16, 2010 London, England. *. December is a big month already–full of holidays and reflection as we prepare for the next year.

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Fast Ways to Find Funding Sources

Get Fully Funded

Today’s blog post comes from Stephen A. Price, a grant writing expert and co-owner of Educational Resource Consultants, central CA’s premiere grant writing firm. Often, one of the most frustrating parts of applying for a grant is locating a grant suitable for your organization. It is common to hear that “There are grants about there waiting to be taken! Millions of unclaimed dollars go to waste every year!”

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

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Check out these resources and opportunities for some stellar freebies and trainings on the subject: Register for a free Nonprofit 911 teleconference on March 16, 2010 at 1 p.m. The success of your online outreach hinges on your understanding of the inner workings of the human mind. Learn the basics of the new and revolutionary field of behavioral economics and how you can use these principles to craft more effective messages that will win the hearts and minds of your audience.

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

In a half-dozen English language magazines Ford Warriors in Pink has used pretty much the same ad (seen below) with a call to action to buy branded merchandise from the campaign’s website. Purchases benefit Susan G.

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Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc. found that people are only slightly more favorably inclined towards companies employing transactional cause marketing (53%) than to lump sum charitable donations (47%).Transactional

Cause Marketing for Commodity Items

Cause Related Marketing

It's classic economics.If

When is a Celebrity Not Enough for a Cause Campaign?

Cause Related Marketing

Brooke Shields’ face graced this ad for Allergan’s prescription eyelash-grower called Latisse in dozens of magazines for the better part of 18 months.

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Push and Pull in Cause Marketing

Cause Related Marketing

In the early days of the practice the cause marketing you were most likely to see involved consumer packaged goods with donations predicated on coupon redemption.Cause marketing has gone 100 different directions in the since and CPG promotions no longer dominate the cause marketing landscape.

Where’s Kmart’s Cause Marketing Effort?

Cause Related Marketing

Sunday’s newspaper was clogged with flyers from most of the major retailers in my market; Macy’s, Walmart, Target, JC Penney, Sears, Kohl’s and Kmart. The first six listed all devoted at least some space in their sales flyers to their respective cause marketing efforts.

What are your nonprofit organization’s assets?

Get Fully Funded

Step one in the Simple Success Fundraising Plan is to identify your assets. What are your organization’s assets? They are things that you have going for you that you can leverage in your plan. Here are some examples of nonprofit organizational assets: . Compelling mission (like feeding the hungry or housing the homeless). Large donor base. Incredible organization name recognition (like Habitat for Humanity). Well-known staff or Board members.

7 Questions your Fundraising Plan MUST Answer

Get Fully Funded

Yesterday, I led a webinar to teach people my “Simple Success&# Fundraising Plan. One of the things I shared was the 7 questions your fundraising plan MUST answer. I thought you might enjoy them too, so here they are. How much money do we need to raise? You need a specific goal for your plan. If you just want to “raise more money&# you’re setting yourself up for failure. After all, how much is more money? $1 1 more? 100 more? Where will the money come from?

Cause Marketing with Your CEO

Cause Related Marketing

Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.

Tip a Glass Cause Marketing

Cause Related Marketing

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Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Back in the 1980s, at the behest of Jerry Welsh, American Express trademarked the term ‘Cause-Related Marketing.’Welsh,

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Fundraising on Film: What Hollywood Thinks of Fundraising?

Kivi's Nonprofit Communications Blog

Guest Blogger Rob Blizard as Santa. Here’s a little holiday surprise for you, courtesy of my friend, movie buff, and fundraiser extraordinaire, Rob Blizard.

Cannes Lions Winners Hold Lessons for Cause Marketers

Cause Related Marketing

Last week at the 57th annual Cannes Lions International Advertising Festival fully one-third of the 12 Grand Prix awards were taken by two campaigns that were cause-based.(If

I'll Be in Wash D,C, and Available for Meetings Feb 24 and 25

Cause Related Marketing

Dear Friends:I'll be in Washington, D.C. next week for business and have some availability for meetings on Wednesday and Thursday, Feb. 24 and 25.Want to talk cause marketing, marketing, corporate social responsibility, fundraising, nonprofit innovation, or the like? Or just catch up?So

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Cause Marketing… um… Magic

Cause Related Marketing

After a show in Palm Beach Florida in April 2006, David Copperfield and two companions were mugged at gunpoint by three assailants who asked for the magician’s wallet.

Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?

Cause Related Marketing

An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few days away. The World Cup is about 4 months from now.

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Cause Marketing Efforts in Support of Haitian Earthquake Relief

Cause Related Marketing

It can’t come to soon for those in Haiti, but cause marketers… including some from smaller entities… are using the power of cause marketing to support relief efforts in the earthquake battered country.What follows is a representative few.

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Challenge: Can You Name Two Blogs That Get You To Think?


Sometimes, direct instruction is helpful. Like when learning how to cook or change a flat tire. But when it comes to learning about social change, I learn best from those that challenge me to think. This includes blogs. Last night, Debra Askanase of Community Organizer 2.0

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

I’ll be sharing more tips during our webinar Getting Your Emails Opened and Your Links Clicked on November 10, 2010. Join Kivi Leroux Miller and Nancy Schwartz for the Total Focus Nonprofit Marketing Plan Workshop in Washington DC on October 28, 2010.

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Participate in a Marketing/Fundraising Experiment

Kivi's Nonprofit Communications Blog

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit.

My Blue Sky Audit From Rocky Mountain Power

Cause Related Marketing

Yes, another "favorite" list from 2010--but ours is THE BEST list of course

Donor Power Blog

Our list is some of our favorite videos from 2010 (they were not necessarily all made in 2010, but ones that we stumbled upon last year) that most inspired and moved us, and also, embodied some of the best practices from nonprofit marketing and branding. Our final favorite was listed in a Mashable article as the only nonprofit ad to make the Top 10 Most Innovative Viral Video Ads of 2010. What would an end-of year blog post be if it did not include some sort of list?

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain.

Spaghetti Dinner Fundraiser

Fundraiser Ideas

A spaghetti dinner fundraiser is a classic fundraiser , but it is classic for a reason: It’s remarkably easy and it is a near sure-fire money-maker. Better yet, it is so simple to organize and execute that it can easily become a recurring fundraiser (and who doesn’t like recurring income?).