Cause Marketing Resolution for 2009

Cause Related Marketing

The hope-filled inauguration of President Barack Obama yesterday morning means that 2009 is still dewy enough that we can talk about New Year’s resolutions.

A Rookie's Guide to Online Fundraising and Marketing (Nonprofit Boot Camp)

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On September 11, 2009, Network for Good had the great opportunity to present "A Rookie's Guide to Online Fundraising & Marketing" to nonprofits at the Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations (VANNO), Network Williamsburg and the Hamilton Group.

Trending Sources

A few quick grant resources

Get Fully Funded

I’m getting my thoughts together for a Grantwriting class I’m helping with tomorrow and I thought I’d share a few resources I’ve collected. Enjoy! Step By Step Fundraising’s list of grant resources [link]. Guidestar Pamela Grow’s Grantwriting Blog Don Griesmann’s Grant Opportunities A frequently updated list of grants [link]. Nonprofit guides Federal grants

Good Morning from Russia!

Get Fully Funded

It’s 10:00 am here in Moscow. I’m sure my family is asleep back home (where it’s about 2 am!). I’m thrilled that I’ve successfully navigated the Russian interface here in the hotel lobby to be able to log in and post on my blog! I’m here to teach a class at the NGO Masterschool for Nonprofits this week and will be sharing some with you, my readers, about what fundraising is like in non-communist Russia.

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

Happy Fundraising Season! Between now and the end of the year is a great time to make some individual asks. If the thought of asking someone face-to-face for a donation scares you, terrifies, or paralyzes you, you’re not alone. Lots of people would rather do most anything else than ask someone for a donation! But it doesn’t have to be that way. If you understand where your fear is coming from, you are well on your way to overcoming it. And it CAN be conquered!!

A Nonprofit by Any Other Name

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" This article was reprinted from the June 2009 issue of Free Range Thinking TM. may find sweeter results, as the Children's Health Environmental Coalition discovered after changing its name to Healthy Child Healthy World. Running a nonprofit with a generic name is like traversing Antarctica dressed entirely in white. Not only are you in for long stretches of tough sledding, after a while you'll begin to believe you're invisible.

Nonprofit storytelling—beware of impact stories that don’t link to public policy


flickr/armadillo444. You can’t swing a cat these days (I never would) without hitting a storytelling workshop for nonprofits. It’s kind of the new silver bullet for conveying organizational impact.

How to Ask for Donations on Your Website

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In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up? How about your website's navigation: Is it intuitive?

Pitching Your Cause: Effectively Working with the Media to Spread Your Story

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Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention? How can I increase the chances of my event being covered? Who's the best person to contact at media outlets when my organization has news?

A Beginner's Guide to Online Fundraising & Marketing

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Need more visitors to your nonprofit website? Does your donate button need more clicks? Want to make sense of social networks like Facebook? Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy. Come to this session armed with your questions -- you'll be able to submit questions directly to our speaker during a live Q&A session.

Exploiting the Faces of Need

Cause Related Marketing

DIY Cause Marketing Gone Horribly Wrong

Cause Related Marketing

Cause marketing is pervasive these days in part because the simplest transactional campaigns are so easy to understand and not too complicated to execute.But there are times… plenty if you ask me because this is how I make my living.

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Cause Marketing Advice to a Small E-tailer

Cause Related Marketing sells modest swimwear that is meant to be cute and colorful without sacrificing comfort. They currently donate a portion of the proceeds from the sale of the tankini top to the left. called 'Gabby'.

A 5-step quide to social media strategy for nonprofits


flickr/luc legay. Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too. So they jump on Twitter and create a Facebook fan page. Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube. Then what?

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

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VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day. As the economy continues to ebb and flow (recession, not a recession, recession. it's like watching a tennis match!), you wonder how you're going to effectively reach out to your supporters and reach your numbers. Say hello to a cost-effective, personalized solution: Email marketing.

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

Nationwide Cause Marketing with Twitter

Cause Related Marketing

Mash up a telethon, the nationwide live showing of an earnest documentary film about three women fighting poverty in their respective countries, CARE, ONE, Fathom, and Twitter, and what do you get?

8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

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A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. Investing the proper time and effort in maintaining whatever system you use for donor records management will result in happier, more generous donors and volunteers.

My social media predictions for 2009

Public Sector Marketing 2.0

My intent was to clear my mind a bit and get my thoughts settled for what looks like a busy 2009 year coming up for the strategic social media side of our business ( CEPSM ). My prediction is 10 million users by the end of the 2009.

Finally an updated 2009 video about the new media landscape

Public Sector Marketing 2.0

Videos 2009 4.0 Here’s the 3rd installment of my favourite video series (i.e “Did You Know&# ) illustrating the changing media landscape. No explanation necessary, just watch the video and enjoy. The original Did You Know 3.0 video can be watched here.

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

The Pew Internet & American Life Project’s “Generations Online in 2009″ found that the biggest increase in Internet use between 2005 and 2008 was within the 70-75 year-old age group - not just grandparents, but great-grandparents.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen&# (our nation’s capital newspaper).

A Wake-Up Call for Fundraisers

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When a world-renowned historian discovered there wasn't a single school in his hometown, he decided to raise money to build one. Here are the opening sentences of the letter he wrote to launch his capital campaign: When I was in my native town recently, a young lad, the son of one of my fellow townsmen, came to pay his respects to me. "Do you go to school?" " I asked. "Certainly," he replied. "Where?" " "At Milan." " "Why not here?"

A Sample Donor Appreciation Certificate

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Pop quiz! Don't panic--you won't be graded on this.) What is the number one reason donors become "one-time" instead of "recurring"? Jeopardy music begins to play. One-two on the timpani.* And, time's up!

10 Twitter Tips for Nonprofit Organizations

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Newsweek said it best: "Suddenly, all the world is a-Twitter." " Simple and powerful, Twitter is a must for nonprofit organizations. I created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners: 1. Authenticity before marketing. Have personality. Build community.

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise. This is in stark contrast to the postmortems they do on all those CSI-style dramas that air on TV nearly nonstop in the States these days.

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My 2009 blessings

Get Fully Funded

I’m pausing today to reflect on 2009 and I realize how blessed I’ve been this year. Many wonderful things have happened and many incredible people have come into my life. I think there’s something very valuable in stopping regularly to count my blessings. Here are just a few things that have warmed my heart this year: Watching my oldest daughter graduate #6 in her high school class.

How to Build Your Nonprofit's Brand to Engage Today's Value-Conscious Supporters

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Insights into New Consumer: Explore the three key factors that drive success for both consumer and nonprofit brands today, revealed by BBMG's 2009 Conscious Consumer Report. Download the slides below 'Related Documents'! In a world that's adapting to radical social and economic change, today's nonprofits are forced to reimagine how they do more with less: What could things look like if our costs went down, our reach went up, and we could multiply our impact?

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The Procrastinator's Guide to Year-end Fundraising

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Download the presentation slides and full "Procrastinator's Guide" below Related Documents! Is your nonprofit ready to ramp up your online fundraising this holiday season? The last weeks of the year are the biggest and most important for online charitable giving. (In In fact, Network for Good processes 40% of online donations for nonprofits like yours in December!)

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Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It has already been almost 3 weeks since MARCOM 2009 took place at the Pearson Convention Centre in Toronto. What is MARCOM 2009? Surely enough, the last 3 weeks have been so busy that I never got a chance to share my experience with you. Here’s a quick summary. Basically the only marketing conference that is dedicated solely to marketing professionals working in the public and/or non-profit sectors. It is run by a sister company of CEPSM (our organization) called CMG Canada.

Climate Change - Who's Right Doesn't Matter (Blog Action Day 2009)

Social Media Bird Brain

Tags: global warming famine climate change WWF dogs and cats living together war Acting for Our Future blog action day 2009

Guest post: 10 things to consider when designing your annual report


Linda Henneman, ThinkDesign. Over the years, I’ve been in charge of developing a dozen annual reports for large foundations. For some of them, I was lucky enough to work with ThinkDesign Group. Their award winning work is known for its powerful interplay of text and design. For this guest post on annual reports, it was a no-brainer to turn to Linda Henneman, creative principal at ThinkDesign. My nonprofit clients are producing annual reports this year, despite the economic downturn.

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2009 Social Media User Segments

Public Sector Marketing 2.0

Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics! Tags: Compliment Insight Presentation Statistics canadian consumer profile tool data 2009 forrester groundswell marketing segments slideshare social Social Media target audience technographics A while back I read the book “ Groundswell &# by Charlene Li and Josh Bernoff from Forrester Research.

50 Resources for Getting the Most Out of Google Analytics

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Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

Who Likes Meetings?

A Small Change

I have talked a lot about meetings in my last couple posts. Why does everyone hate meetings? Too often not enough work has been done before the meeting so everyone sits around getting nothing done. Sometimes the one chairing the meeting has not “rallied up enough support” before the meeting and everyone spends the entire time in conflict over smaller issues. I think people dislike meetings because too often they take too much time.

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa.

Rhode Island Election Results 2009

Fundraising Breakthroughs

Vacationers will notice that the parties attend the rhode island election results 2009 or failure to attend the rhode island election results 2009 or failure to pay a percentage of that persons adjusted gross income over an entire calendar year. The Family Court because the rhode island election results 2009 be saying. Chris, what the rhode island election results 2009 a penalty for first time offenders. With the rhode island election results 2009 and their faith.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care? The first reason is simple. not my provider of choice to put it lightly). The second reason is a bit more elaborate.

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Rhode Island Census 2009

Fundraising Breakthroughs

Please note, that a good part of Rode Island is a beautiful state that has, in the rhode island census 2009 and respond to your child turning 18 and graduating high school. This will mean that it provides, it is my intention to give at least 90 days after the nominal divorce hearing date or if the rhode island census 2009 and wife, the rhode island census 2009 is treated as a resolution of their positions, providing understanding and also have some winding paths that you may win your case.