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Cause Marketing Triple Play

Cause Related Marketing

Each mile you train… mainly running, walking and biking… translates to a small donation paid for by sponsors to a select group.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations.

Paper 56

Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

American Heart Association Fitness Test Cheryl Hines Octagon First Call Signaling Device Britney Spears' hair Patrick Dempsey Cone Inc.’s

Space Available Ads

Cause Related Marketing

Tags: Magazine Publisher's Association Time Inc.

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

Tags: Cause-Related Marketing for Third World Causes Proctor and Gamble United Nations Association UNICEF Pur

Cause-Related Marketing Home Sales

Cause Related Marketing

Tags: Association la Voute Nubienne Daryl Hannah Burkina Faso TOMS Shoes LJ Urban LEED certified

Alden Keene and the Cause Marketing Blog are Wind Powered

Cause Related Marketing

Tags: Alden Keene and Associates Rocky Mountain Power

The Green Kitchen Referral Fee

Cause Related Marketing

Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Green Cause Marketing

How Your Nonprofit's Website Can Increase the Grants Your Organization Raises

Seeking Grant Money Today

Follow up on your site's effectiveness for all goals associated with it (for all departments). Like a business card, a website reflects its nonprofit and gives information, but it does more. While your business card is as static as the next time you're going to print more - a website can be updated, redesigned, rebuilt, or added to.

Looking for Arts Organizations Which Have Successfully Used Cause-Related Marketing

Cause Related Marketing

Hey Gang:I'm looking for arts organizations which have successfully employed cause-related marketing.If

Jerry, Jerry, Jerry!

Cause Related Marketing

It’s a f- game. What are you, nuts?”Cricket

Alden Keene Gets More Competition, This Time From IBM

Cause Related Marketing

Alden Keene & Associates. My boutique marketing agency. is about to get some more competition, this time from IBM. You're probably right.

Bottom Nine Cause-Related Marketing Campaigns of 2007

Cause Related Marketing

Tags: Mandarin Oriental Firedog Across America American Heart Association American Greetings Colored Charity Ribbons Sesame Workshop

Does Gen Y Have A Spiritual Side? Part I


But what happens when religion is no longer the only driver of behavior is society? Can't have a Bible without Bono.

Cause Marketers: Let’s Launch a Virtual Meeting Space

Cause Related Marketing

Organizations like Children’s Miracle Network, the Muscular Dystrophy Association and St Jude Children’s Research Hospitals all hold.

Part II: The Demographic Time Bomb


Say you are the American Heart Association. So let me clarify: there are loads of things to do at the Lexington airport. So here is what he did.

Great site, good info, what else could one ask for?


Giving data related to aging make clear that the country is on the edge of huge shifts in the age cohorts that represent the adult giving population.

Are sneezers going to wipe us out?


Growing up, every little girl dreams of being a. Almost every I have ever met in this field have taken a zig-zag path to get here. A friend needs help?

Reponse to Sandra Sims

Cause Related Marketing

Sandra Sims had a comment on the recent post about the Muscular Dystrophy Association’s “e-Shamrock” campaign. List-Schmist?Sandra Her points were so interesting that rather than respond to her via Blogspot's clumsy comments system, I thought I'd post directly to the blog.Sandra's comments are here in italics, followed by my response.“This

Four Tips on How to Use Email Marketing During a Down Economy

Fundraising 123

The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. So keep up the great work you're already doing with email, and consider these five tips as well: Use email to reduce other costs. Ick!)

Guest Blog: Put your Eyes on the Ys


At a minimum, you may think of them with nostalgia and have positive associations for them. But, in fact, all presidential candidates have recognized that these younger voters are going to be crucial in 2008. When I first thought of this blog, I thought it would be great to have guest posts from those interested in the topic.

Tweet, tweet.Do You Twitter?


Facebook users can download an application that automatically updates their status an associated Twitter account is updated. So it was with a big "here we go again" sigh that I signed up for a Twitter account about 6 months ago. No one is ever going to use this." Shows how much I know. The answer, is, of course, it depends.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

Jewelry for a Cause, for instance, also makes donations to organizations like the American Heart Association and the Alzheimer's Association.

2008 Year-end Fundraising Results For Benchmarking

The Agitator

In the current edition of Mal Warwick Associates’ latest e-newsletter, Peter Schoewe kindly shares this analysis of year-end direct mail returns from the firm’s (and some other) clients. The results analyzed are from 1 October 2008 through 31 January 2009, compared to the same period a year earlier. More sharing please!

The New Tax Form You'll Have to File If Your Org Receives $25,000 Or More

Seeking Grant Money Today

If your organization receives $25,000 or more during 2008, then in 2009 you will have to begin filing a 990, if you have not before. Tags: tax form IRS form 990 990 IRS American Management Association The IRS finally revealed the new 990 tax form; the form that non profits are required to file. Think of it this way.

The Growing Power of Giving Circles

Fundraising Breakthroughs

Check out the Forum of Regional Associations of Grantmakers’ excellent Giving Circle Knowledge Center. that have donated over $100 million.

The Letter of Inquiry or Letter of Introduction - Often the Initial Grant Application Step

Seeking Grant Money Today

Tags: grant proposal letter of introduction grant application Association of Fundraising Professionals LOI how to letter of inquiry

Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

T his is the largest project for health care information delivered via mobile ever undertaken in history – Andrew Zolli, P o pTech!

Market failure and collusion in the philanthropic marketplace

Nonprofit Consultant Blog

And, while we're at it, maybe they can cut some of the administrative burden associated with the process. Cast your mind back to college days.

Grants Available to Camps, Schools, or Other Nonprofits Introducing Youth to Manufacturing And Engineering Careers

Seeking Grant Money Today

From The Foundation Center. The Nuts, Bolts and Thingamajigs Foundation is dedicated to introducing young people to the joys of tinkering, inspiring the next generation of skilled manual artists, engineers, and inventors. Camps must target young people between the ages of 12 and 16. RFP Link: [link].

Grants To Build and Protect Hiking Trails

Seeking Grant Money Today

Hiking Society Seeks Applications for Trail Grants Deadline: August 15, 2008 The American Hiking Society ( [link] ) 2009 National Trails Fund is open for applications. Nature Valley Trail Grant award winners will be chosen by public vote from October 1 through 31, 2008. From The Foundation Center. RFP Link: [link].

Grants For Middle and High School Newspapers Partnering With Their Communities

Seeking Grant Money Today

From The Foundation Center. All public and private schools serving grades 7 through 12 and working in partnership with daily or non-daily professional newspapers are eligible to receive Student/Newspaper Partnership Grants from the NAA Foundation. Schools are also encouraged to seek a university or a college as an additional partner.

Grants for HIV/AIDS Treatment And Prevention Programs

Seeking Grant Money Today

M·A·C AIDS Fund Accepting Applications for HIV/AIDS Treatment and Prevention Programs Deadline: March 14, 2008; June 13, 2008; and September 15, 2008 Established in 1994 by M·A·C Cosmetics ( [link] ), the M·A·C AIDS Fund supports men, women, and children affected by HIV/AIDS globally. From The Foundation Center.

Grants for 50 Elementary Schools' Programs and Projects

Seeking Grant Money Today

Goody's Family Clothing Offers Funding for School Needs Deadline: November 1, 2008 A philanthropic program of Goody's Family Clothing> ( [link] ), Good Deeds for Schools is a grant program designed to help local schools pay for the things they need but cannot afford through regular education funding. From The Foundation Center.

Award for Individual Or Nonprofit Who Has Improved Rights, Dignity, and Access To Justice for Disabled

Seeking Grant Money Today

American Bar Association Invites Nominations for Disability Rights Award Deadline: April 1, 2009 The American Bar Association's ( [link] ) Hearne Award honors the work of Paul G. From The Foundation Center. Self- nominations are not eligible. For program details and the application, visit the ABA Web site. RFP Link: [link].

Grants for Redwood Forests Education

Seeking Grant Money Today

Save-the-Redwoods League Accepting Education Grant Applications Deadline: June 30, 2008 The Save-the-Redwoods League ( [link] ) has announced the availability of education grant funds to schools, park cooperating associations, and other qualified nonprofits engaged in quality redwood education. From The Foundation Center.

All Of Us Are Wondering How The Economic Downturn Effects Nonprofits and Philanthropy

Seeking Grant Money Today

Not unlike your last water cooler discussion, the news, and most everyone; the economy has been a topic of discussion between me, my associates, and my clients. Rick Cohen authored "What The Financial Sector Meltdown Really Means For Nonprofit And Philanthropy" for the Nonprofit Quarterly [September 23, 2008]. philanthropy is huge.

You, Too, Can Raise Major Donations And Here's Some Help.

Seeking Grant Money Today

In the September 11, 2008 "News Updates" post on The Chronicle of Philanthropy's site, in her article, New Study Sheds Light on What Wealthy Donors Care About; Many Say They Will Support Operating Costs , Holly Hall summarizes "I'm Not Rockefeller" a survey conducted by the University of Pennsylvania’s Center for High Impact Philanthropy.

the communications network is a great resource for philanthropy (and other nonprofit) communicators

Studio 501c

I haven't been blogging at studio 501c in a while because I've been busy over at the blog of the Communications Network , a professional association for communicators in philanthropy. (I I highly recommend joining.). As a member of the host committee, I helped start a blog for the Network's recent conference in Chicago.

The 2016 - 2017 Best Nonprofit Conferences Calendar


Association of Advancement Services Professionals (AASP) / Chicago, IL / $400. Grant Professionals Association / Atlanta, GA / $840.