Cause Marketing Triple Play

Cause Related Marketing

Tags: Garmin RIF Ning American Diabetes Association Plus 3 Network business benefits of cause marketing Leukemia and Lymphoma Society Susan G.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St.

Paper 56

Trending Sources

Celebrities, Evolutionary Fitness and Cause-Related Marketing

Cause Related Marketing

American Heart Association Fitness Test Cheryl Hines Octagon First Call Signaling Device Britney Spears' hair Patrick Dempsey Cone Inc.’s s blog 'Do You Stand for Something?' recently posted on the topic of cause marketing with celebrities.

Space Available Ads

Cause Related Marketing

Recessionary Advertising Opportunity for NonprofitsYou don’t have to look at the official figures from Magazine Publisher’s Association (MPA) to see that magazines are in a recession right now in the United States. Tags: Magazine Publisher's Association Time Inc.

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

Tags: Cause-Related Marketing for Third World Causes Proctor and Gamble United Nations Association UNICEF Pur

The Brazen Mercantilist Division of the Cause-Related Marketing blog

Cause Related Marketing

in the next few weeks the blog will also feature aprons, Tags: The Learner's Guild Children's Organ Transplant Association Alden Keene and Associates 250th Post Lemonade Stand

Cause-Related Marketing Home Sales

Cause Related Marketing

Tags: Association la Voute Nubienne Daryl Hannah Burkina Faso TOMS Shoes LJ Urban LEED certified

Alden Keene and the Cause Marketing Blog are Wind Powered

Cause Related Marketing

Tags: Alden Keene and Associates Rocky Mountain Power

The Green Kitchen Referral Fee

Cause Related Marketing

Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Green Cause Marketing

Does Gen Y Have A Spiritual Side? Part I


This is not to say that there are not a lot of young people out there who are very religious and spiritual-its just not a term associated with this generation in popular media.

Part II: The Demographic Time Bomb


Sponsor pays for placement-and gets to look good by being associated with some Do Gooding opportunities, nonprofits get the word out there for ABSOLUTELY FREE, and news sites get revenue from the sponsored placements. Say you are the American Heart Association.

Great site, good info, what else could one ask for?


A few days ago, my most devoted reader (someone I also like to call "mom") sent me a link to a really neat site: the Giving Forum from the Forum of Regional Associations of Grantmakers (whew, that was long to type, I wonder if they call themselves FRAG?).

Are sneezers going to wipe us out?


Growing up, every little girl dreams of being a. Well whatever it is, I doubt that any little girl or boy grows up thinking to themselves, "When I grow up, I'd like to be a nonprofit direct-response fundraiser!" Almost every I have ever met in this field have taken a zig-zag path to get here.

Looking for Arts Organizations Which Have Successfully Used Cause-Related Marketing

Cause Related Marketing

your arts organization has done so, or you know of one that has, please contact me.Thanks,Paul Jones, PresidentAlden Keene and Associates Hey Gang:I'm looking for arts organizations which have successfully employed cause-related marketing.If

Four Tips on How to Use Email Marketing During a Down Economy

Fundraising 123

The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars.

Guest Blog: Put your Eyes on the Ys


At a minimum, you may think of them with nostalgia and have positive associations for them. But, in fact, all presidential candidates have recognized that these younger voters are going to be crucial in 2008. When I first thought of this blog, I thought it would be great to have guest posts from those interested in the topic.

Jerry, Jerry, Jerry!

Cause Related Marketing

Maybe you heard, but Jerry Lewis, the head and soul of the Muscular Dystrophy Association has been using naughty words again.Last Friday, October 24, in Sidney, Australia and was asked about cricket and he responded; “Oh, cricket?

Alden Keene Gets More Competition, This Time From IBM

Cause Related Marketing

Alden Keene & Associates. My boutique marketing agency. is about to get some more competition, this time from IBM. They will officially release the following press release later today.Don't feel like you can afford IBM? You're probably right.

Tweet, tweet.Do You Twitter?


Facebook users can download an application that automatically updates their status an associated Twitter account is updated. (pic from One thing I have learned over the past few years, is even if you areI am not interested in using something personally, as a marketing professional it is my responsibility to understand it and try to figure out how my organization or my clients could use it.

Bottom Nine Cause-Related Marketing Campaigns of 2007

Cause Related Marketing

Tags: Mandarin Oriental Firedog Across America American Heart Association American Greetings Colored Charity Ribbons Sesame Workshop

Cause Marketers: Let’s Launch a Virtual Meeting Space

Cause Related Marketing

Organizations like Children’s Miracle Network, the Muscular Dystrophy Association and St Jude Children’s Research Hospitals all hold.

Reponse to Sandra Sims

Cause Related Marketing

Sandra Sims had a comment on the recent post about the Muscular Dystrophy Association’s “e-Shamrock” campaign. List-Schmist?Sandra Her points were so interesting that rather than respond to her via Blogspot's clumsy comments system, I thought I'd post directly to the blog.Sandra's comments are here in italics, followed by my response.“This This is an interesting update to the paper icon campaigns. Jude paper icons MDA Telethon Icon Campaigns Chili's Create-A-Pepper

2008 Year-end Fundraising Results For Benchmarking

The Agitator

In the current edition of Mal Warwick Associates’ latest e-newsletter, Peter Schoewe kindly shares this analysis of year-end direct mail returns from the firm’s (and some other) clients. The results analyzed are from 1 October 2008 through 31 January 2009, compared to the same period a year earlier.

The New Tax Form You'll Have to File If Your Org Receives $25,000 Or More

Seeking Grant Money Today

If your organization receives $25,000 or more during 2008, then in 2009 you will have to begin filing a 990, if you have not before. If you have further questions, read the IRS' press release on the new tax form in their article, "IRS Releases Final 2008 Form 990 for Tax-Exempt Organizations, Adjusts Filing Threshold to Provide Transition Relief". Tags: tax form IRS form 990 990 IRS American Management Association

The Growing Power of Giving Circles

Fundraising Breakthroughs

Check out the Forum of Regional Associations of Grantmakers’ excellent Giving Circle Knowledge Center. Giving circles are a growing force for change from within the communities they serve.

The Letter of Inquiry or Letter of Introduction - Often the Initial Grant Application Step

Seeking Grant Money Today

Tags: grant proposal letter of introduction grant application Association of Fundraising Professionals LOI how to letter of inquiry

Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

T his is the largest project for health care information delivered via mobile ever undertaken in history – Andrew Zolli, P o pTech!

Market failure and collusion in the philanthropic marketplace

Nonprofit Consultant Blog

And, while we're at it, maybe they can cut some of the administrative burden associated with the process. That's a bit of a heady title, but stick with it and humor me for a minute or two longer.

Grants Available to Camps, Schools, or Other Nonprofits Introducing Youth to Manufacturing And Engineering Careers

Seeking Grant Money Today

From The Foundation Center.

Cause Marketing and the Wisdom of Crowds

Cause Related Marketing

On the left, Whirlpool, which makes major household appliances like washers, dryers and refrigerators, used elements of cause marketing to draw volunteers to a Habitat for Humanity community build back in Dallas back in 2008.

Grants To Build and Protect Hiking Trails

Seeking Grant Money Today

Hiking Society Seeks Applications for Trail Grants Deadline: August 15, 2008 The American Hiking Society ( [link] ) 2009 National Trails Fund is open for applications. Nature Valley Trail Grant award winners will be chosen by public vote from October 1 through 31, 2008. From The Foundation Center. The National Trails Fund is the only privately funded, national grants pro- gram dedicated solely to building and protecting hiking trails.

Grants For Middle and High School Newspapers Partnering With Their Communities

Seeking Grant Money Today

Newspaper Association of America Foundation to Support Middle and High School Student Newspaper Projects Deadline: May 16, 2008 The Newspaper Association of America Foundation ( [link] ) encourages middle and high schools to partner with professional newspapers in their com- munities and seek funding to start, relaunch, or revitalize student newspapers, whether online or in print. From The Foundation Center.

Grants for 50 Elementary Schools' Programs and Projects

Seeking Grant Money Today

Goody's Family Clothing Offers Funding for School Needs Deadline: November 1, 2008 A philanthropic program of Goody's Family Clothing> ( [link] ), Good Deeds for Schools is a grant program designed to help local schools pay for the things they need but cannot afford through regular education funding. All completed applications must be signed by a school administrator and hand-delivered to an associate at a Goody's store by the deadline. From The Foundation Center.

Grants for HIV/AIDS Treatment And Prevention Programs

Seeking Grant Money Today

M·A·C AIDS Fund Accepting Applications for HIV/AIDS Treatment and Prevention Programs Deadline: March 14, 2008; June 13, 2008; and September 15, 2008 Established in 1994 by M·A·C Cosmetics ( [link] ), the M·A·C AIDS Fund supports men, women, and children affected by HIV/AIDS globally. Grants are awarded to nonprofit 501(c)(3) organizations that are directly associated with HIV/AIDS. From The Foundation Center.

Award for Individual Or Nonprofit Who Has Improved Rights, Dignity, and Access To Justice for Disabled

Seeking Grant Money Today

American Bar Association Invites Nominations for Disability Rights Award Deadline: April 1, 2009 The American Bar Association's ( [link] ) Hearne Award honors the work of Paul G. Examples of eligible organizations include disability advocacy organizations, law firms or practices, state or local bar associations, nonprofit legal services programs, law school clinics or academic-affiliated programs, or law-related programs providing representation for people with disabilities.

Grants for Redwood Forests Education

Seeking Grant Money Today

Save-the-Redwoods League Accepting Education Grant Applications Deadline: June 30, 2008 The Save-the-Redwoods League ( [link] ) has announced the availability of education grant funds to schools, park cooperating associations, and other qualified nonprofits engaged in quality redwood education. From The Foundation Center.

All Of Us Are Wondering How The Economic Downturn Effects Nonprofits and Philanthropy

Seeking Grant Money Today

Not unlike your last water cooler discussion, the news, and most everyone; the economy has been a topic of discussion between me, my associates, and my clients. Rick Cohen authored "What The Financial Sector Meltdown Really Means For Nonprofit And Philanthropy" for the Nonprofit Quarterly [September 23, 2008]. You may be aware that since World War II American philanthropists have increased total giving year to year.

You, Too, Can Raise Major Donations And Here's Some Help.

Seeking Grant Money Today

In the September 11, 2008 "News Updates" post on The Chronicle of Philanthropy's site, in her article, New Study Sheds Light on What Wealthy Donors Care About; Many Say They Will Support Operating Costs , Holly Hall summarizes "I'm Not Rockefeller" a survey conducted by the University of Pennsylvania’s Center for High Impact Philanthropy. Increased focus is most typically associated with greater involvement in an organization."

the communications network is a great resource for philanthropy (and other nonprofit) communicators

Studio 501c

I haven't been blogging at studio 501c in a while because I've been busy over at the blog of the Communications Network , a professional association for communicators in philanthropy. (I I highly recommend joining.). As a member of the host committee, I helped start a blog for the Network's recent conference in Chicago. Now, the group's wonderful director, Bruce Trachtenberg , and I are continuing to publish it as a resource on philanthropy communications in general.

Write An Annual Appeal Letter To Raise Relatively Quick Funds

Seeking Grant Money Today

If you write a first draft and took a paragraph to say 'we have decreased costs and increased services during 2008' then cut the paragraph and get to the point by replacing the paragraph with a short sentence or phrase in a paragraph or in a bullet list. __ Use visuals if you can. In 2009 Our Town for Animals has planned and budgeted to save the number of cats and dogs that we did in 2008 PLUS another 1,000 cats and dogs, at least. Raising grants is not a fast fundraising method.