3 Ways to Improve Your Next Fundraising Appeal

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Photo Source: Big Stock Photo Your goal should be to stop talking about your mission statement constantly or how much you need money and adopt a more donor-centered approach. Inspire with Stories and Visuals Being need based isn't enough, you can't simply repeat that "We need money."

Four Questions to Answer in Every Appeal

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" It's great to state who you are and what you do, but if you never clearly ask for money and never appeal to potential donors correctly, your results won't amount to much. But where exactly is a donor's money going? Show them that you will take care of their money so a potential donor knows it won't be wasted or inefficiently used. To grow your donor base and total donations you need to have an appropriate "Call to Action" in every appeal.

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Here are the October 2007 Giving Carnival responses : 1. Gayle Roberts, author of Fundraising for Nonprofits , posted "Be generous and raise money" 4.

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Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 1 of 2

Seeking Grant Money Today

I know that you don't have any money. If you don't know how to account for money or donations that you receive, but have the best intention in the world - who cares? If you do not actively fundraise, you'll look for 'quick solution' money options and there are none. As I said above, I know that you do not have any money right now and need it. Need Seed Money? Tags: start up grant writing seed money fiscal sponsor how to fundraising

Change the Way You Look at Fundraising

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But just don''t ask for money. If the only time you speak to the people who help you is when you want money from them, you don''t have a real relationship with them. Simple tweaks in the way you think and what you say can affect how people look at your cause or your organization: There are only three reasons for a nonprofit organization to exist. Those are to save lives, transform lives, and change lives. It''s all tied to helping other people.

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Branding Your Nonprofit: An Investment in Your Tomorrows

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In these cases, it takes a strategic approach and money to build brand equity—the public image they impart. This article first was originally published on December 13, 2007 based on a December 23, 2004 article in Today''s Fundraiser. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster.

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Finding Prospects, Building Relationships, Enticing Investors

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The lifeline of any organization is the people that give their money and their time to support it. As in, 97% of your money is going to come from 3% of your constituency. Where does the money go and why is it going there? You have to find those people, keep them around and encourage them to finally take action. An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects.

How to Ask For Action

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People aren't signing up or giving money? Get Help with Your Fundraising Plan Reach more donors and raise more money this year. Maybe your call to action isn't prominent enough Or maybe it's not crystal clear. Or maybe you're not asking for the right thing. Put your materials, web site or appeals in front of you and ask yourself: Is my call to action. Specific? Ask for one concrete action.

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How to Craft Your Nonprofit Call to Action: Why me? Why now? What for?

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People want to know where their money is going. Show them that you will take care of their money so a potential donor knows it won't be wasted or inefficiently used. People say friends and family are the most influential in determining where they give money, so also think about how you can get your supporters to speak for you among their own circles of influence. . Are you disappointed with your fundraising results?

Building Your Nonprofit Email List

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Email saves us money, and let's us contact you when there's breaking news." When you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other. It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization.

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Your Supporters Are Your Best Spokespeople

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After all, the number one reason people give money or take action is because someone asked them—especially someone they know. The best advice I have for people who want to use social media to promote their cause is to make it easy for your supporters to be your advocates. Make them celebrities for your cause. Seth Godin calls this flipping the funnel. Let your supporters hold your megaphone for you and your message will spread farther.

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iphone Publicity Stunt Raises Money for Charity

Fundraising Breakthroughs

It’s a lot of money. A friend and colleague (at the risk of sounding snarky, an actual one, not someone “met” via a social network) sent me a link that interested me, puzzled me, and made me kind of sick to my stomach. He’s the kind of guy who likes to provoke.

Cause-Related Marketing with Franchises

Cause Related Marketing

Tags: Ronald McDonald House Charities Dave Thomas Foundation for Adoption Book It Franchise Times Money Mailer Children's Miracle Network American Heart Association

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Principles for Raising Money

Fundraising Breakthroughs

Individual people give more money to charities and other nonprofits than foundations and corporations combined (80% to 20%). Most money in the United States is given by moderate and low income people (80% is given by families whose incomes are less than $60,000) • The most efficient way to raise money is to ask someone face-to-face.

Charity Caveat Emptor

Cause Related Marketing

The fraud amounted to money laundering; a Ponzi scheme.I

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 2 of 2

Seeking Grant Money Today

Need Seed Money? As I stated in the previous post, I understand that you do not have any money. If your organization is preparing to or in the midst of receiving a legal non profit status, this is a way for you to raise money before you have tax exempt status. A third scenario, different from the umbrella fiscal sponsorship or contractor relationship is when a potential fiscal sponsorship relationship could be based on seeking grant money, specifically.

Interview On Cause Marketing With a Trade Magazine Reporter

Cause Related Marketing

With money tight and ad budgets. Last week I did “email interview” on cause-related marketing with Carol Gustafson, a writer for W&E Today, a trade magazine for the western and English equine industry.She asked me five questions.

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To Raise Money, You Need.

Fundraising Breakthroughs

The note turns out to be a list of things you really need to be putting in place to raise money: your friend can check my blog, Fundraising Breakthroughs, to see my philosophy and approach to fundraising. An excerpt from an off-the-top-of-my-head note I sent last week to a friend inquiring about getting fundraising help for her friend's start-up organization, which has so far been funded by that friend, the founder.

Top 10 Grant Money Myths: Do You Think You Know What You're Doing While Looking for Grant Money? Or, Do You Know That You Don't?!

Seeking Grant Money Today

Top ten myths about grant money : The myths are in red font. Time, money, research, planning, team work, writing, etc. A new fundraising method takes at least three years to make money and advanced committee planning. There are grants for individuals If I had a dollar for every time I'm asked to help raise money for an individual (I could donate a lot of money to a good cause). See my post, " Soliciting Grant Money 101 " 15.

Grant Money for State-Based-Orgs Working On Comprehensive Finance Reform

Seeking Grant Money Today

Piper Fund Offers Support for Campaign Finance Reform Projects Deadline: July 16, 2007 The Piper Fund, a project of the Proteus Fund ( [link] ), was established to help meet the needs of the growing movement for campaign finance reform in America. Funding will support research documenting the flow of money in the political system, public education, and projects to improve campaign disclosure laws and regulations. From The Foundation Center.

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How to Raise Money for Community Theater Company

Fundraising Breakthroughs

Lovely, real-life story of how a playwright learned to reach out, generate fans, raise money, and produce meaningful plays in Springfield, MO. Read the whole story. Actual grassroots funding strategies for performing arts groups toward the end.

Why Isn’t Your Cause On This List?

Cause Related Marketing

Dear Nonprofit Cause Marketer:The September 27 Forbes listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. An open letter to my friends in the nonprofit world. They are:1. Super Bowl… $336 million2. Summer Olympics…$176 million3. Fifa World Cup…$103 million4. NCAA Men’s Final Four…$90 million5. Winter Olympics…$82 million6. Rose Bowl…$72.

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Seed Money for Southern State Organizations Addressing Social Change Through Organizing

Seeking Grant Money Today

Fund for Southern Communities Offers Support for Social Change Groups in Georgia, North Carolina, and South Carolina Deadline: September 1, 2007 The Fund for Southern Communities ( [link] ) is a public foundation that supports and unites organizations and donors working to create just and sustainable communities that are free of oppression and that embrace and celebrate all people.

BG US Challenge and St. Jude Childen's Research Hospital

Cause Related Marketing

A Business to Business Cause-Related Marketing Campaign that Brings Money & ROI. That is, cause marketing that takes place between businesses rather than between business and consumers.B2B Cause-Related Marketing can be more challenging because of the issue of money. Part II’ve written before about what we at Alden Keene & Associates call B2B Cause-Related Marketing©.

BG US Challenge and St. Jude Childen's Research Hospital Part 2

Cause Related Marketing

A Business to Business Cause-Related Marketing Campaign that Brings Money & ROI. Part IICause-related marketing isn't always about the consumer audience. Just as there are businesses that sell goods and services to other businesses (B2B), it is possible. though not always easy. to put together cause marketing campaigns where the cause transaction occurs between businesses (B2B Cause-Related. Jude Fortune Magazine BG US Challenge Holly Thompson B2B cause-related marketing

Children's Miracle Network Celebration Themed FSI

Cause Related Marketing

How I Miss the Old Children’s Miracle Network Telethon Children’s Miracle Network, the giant charity that raises money for 175 children’s hospitals in the United States and Canada had its annual telethon this last weekend, such as it is.They don’t call a telethon any more; haven’t called it that for perhaps 15 years.

Yet Another Example of Donors Expecting Results; Non Profits, You Can't Just Take the Money and Cross Your Fingers Anymore

Seeking Grant Money Today

From The Foundation Center's "Philanthropy News Digest"'s August 15, 2007 "PND Connections". While this study is very specific to a certain Maine county, this study and how its findings are being used by a grant donor is a great example of how today's donors are researching how to make the greatest impact in our communities with their donations.

Window's Live Messenger and Multiple Charities

Cause Related Marketing

Sign up with the i’m Initiative in the United States and every time you use Window’s Live Messenger Microsoft will make a donation to one of nine designated charities.The money for the donation comes from splitting ad revenue, which. Tech Companies: Steal This Idea from Mr. Softy!I’M I’M intrigued by the new cause-related marketing campaign Microsoft is promoting right now called the “i’m Initiative.”

Two Year Seed Money Grants Available to Programs Promoting Education and Equity for Women and Girls

Seeking Grant Money Today

American Association of University Women Accepting Applications for Community Action Grants Deadline: January 15, 2008 The American Association of University Women ( [link] ) Community Action Grants provide seed money to individual women, AAUW branches, and AAUW state organizations, as well as local community-based nonprofit organizations for innovative programs or non-degree research projects that promote education and equity for women and girls.

Pricing Grant Writers - What Should We Pay for A Grant Writer?

Seeking Grant Money Today

It jeopardizes your relationship with the grant donor because they expect their grant (donation) will pay for what you said you were requesting the money for; not for your overhead costs (cost of the grant writer). If grant donors learn that you're spending their donation on costs other than what you said you'd spend the money on - they won't give to your organization, again; and they'll let other grantors know that your organization did this to them.

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How Do We Afford Grant Writing?

Seeking Grant Money Today

If you are an individual looking for grant money, see my post about Individuals and Grants [link] ] Applying for grant money (especially as a start up non profit or for new programs or new projects) is a great way to raise donations that should not be avoided. See my post [link] How, though, do you apply for grants if you don't have the staff, volunteers, or money for a contractor to do the grant application work? Raising grant money takes time.

New Study Shows Technology + (Wired) People = More Money for Nonprofits

Marketing for Nonprofits

My frolleaugue (friend and colleague), Katya Andresen, VP of Marketing for Network for Good and super smart writer/publisher/editor of Nonprofit Marketing Blog , forwarded this soon to be released report to me today. It contains valuable information re: how "Wired Fundraisers" are using new technologies (especially charity widgets) + their skills at connecting to "generate more donations for charities' vital missions." Here are the key points: 1.

Grant Writers On Commission

Seeking Grant Money Today

Membership may be revoked if it is determined that a member is raising money on commission. The Northwest Development Officers Association ( NDOA ), based in Seattle, also discourages members from raising funds for a portion of the money raised ( [link] ). First, if you request grant money for a specific program, project, building, etc. - That money is expected to be spent on only what the grant proposal asked money for.

Top 10 Grant Writing Tips from Foundations

Seeking Grant Money Today

If you would like to assist those in need this year call your local food bank, homeless shelter, or other favorite nonprofit to volunteer, or donate money, drop food/clothing, and provide what you can. Happy Thanksgiving!

Emergency Grants

Seeking Grant Money Today

Non profits may receive less government funding which can be detrimental if they've been operating on a specific amount of government money, year to year. your non profit is probably in a great position to raise money and in this case, emergency funding. If you only need money to get through this quarter it is different (and more likely to garner support) than if you have very little money to continue operations at all. Turning to the press to raise money is risky.

Hurry! End of Year Fundraising Letters

Fundraising Breakthroughs

Ask for a specific amount of money. It's winter holiday season, a time when board members and staff of organizations who have neglected the necessary work to build their annual fund (we know who we are.) think, hey, maybe we should get a solicitation letter in the mail.

Want to Spend Less on Your Non Profit's Fundraising? Here's How.

Seeking Grant Money Today

This particular post will probably help your organization keep some money in the bank, that it would otherwise spend. If you are making a certain amount of money, annually, from a given fundraising method you are probably pleased to just be able to add the revenue to your organization's financials' "Income" line, year to year. We all feel that way when we raise money for our causes. Do not spend money where you are just wasting it.

Grant Writers, Commissions, Best Practices, and the "Why?" of it All.

Seeking Grant Money Today

Maya Norton, author of The New Jew: Blogging Jewish Philanthropy is hosting the November 2007 Giving Carnival, a virtual discussion about philanthropy, that we'd love to have you join. Giving any money from a grant to any entity other than the expenses specifically accounted for and described in the proposal is lying to a donor, and frankly, poor nonprofit management. All money that is raised should be going in most part (at least 70% is generally accepted) to your programs.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 As one MarketingProf member pointed out, "I give money regularly to groups where I have been able to see what they accomplish.

How Many Grants Should We Apply For?

Seeking Grant Money Today

You'll need to apply to enough grant donors to raise the money needed. You have to know the specific details of the program, item, or project that you're raising money for; you have to know which donors would be interested in supporting it; and you have to know which donor would be interested in what amount of the total expense. will need to be covered by the grant money. See my post "What Amount of Money Should I Ask For?"

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Why Grant Writers Need to Work for Transparent Non Profits, Or Guidestar.org's Beefy New Charity Check for Grant Donors

Seeking Grant Money Today

Very important recent news from Guidestar.org This page, below, is located at [link] "From the Guidestar.org President's Office, May 2007 "Dear Friend: Nothing makes me madder than hearing about phony charities or those unscrupulous actors who take advantage of the nonprofit sector for personal gain. As 2007 continues, we will refine other services and introduce new ones.

U.S. Congress and Senate Work Together Passing Fed College Debt Forgiveness for Non Profit Employees!!

Seeking Grant Money Today

This would be in effect for those with federal education loans dated October 1, 2007, and after. Correction: Anyone who has paid 120 times, after October 1, 2007; towards their federal education loan is eligible, under this law. 2699 College Cost Reduction Act of 2007. The bill was created by Representative Miller to reduce federal subsidies payments to non federal loan programs, and instead move that federal money into the Pell Grants (federal) education loan program.

The Grant Writer's Little Helper: IRS Tax Form 990 Post 1 of 2

Seeking Grant Money Today

When you sit down to research who will potentially donate a grant to your non profit for that specific program, project, item, building, or whatever your organization needs grant money for; there are a few questions that you need to know the answers to, every time. These grant donors do not accept grant applications or any request for grant money. You want to find grant donors who typically give in the amount range that you're needing money in.