Building Your Nonprofit Email List
NOVEMBER 20, 2007
In the case of a membership premium, the donor is already excited about receiving a gift in exchange for a donation, so obtaining their email is usually easy. When you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other. It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization.