Building Your Nonprofit Email List

Fundraising 123

In the case of a membership premium, the donor is already excited about receiving a gift in exchange for a donation, so obtaining their email is usually easy. When you're collecting email addresses, you need to focus on both donors and non-donors. Don't neglect one group in favor of the other. It's critical to get the email addresses of your donors so that you can keep them informed of news and information that relates to their membership status with your organization.

List 115

Grant Writers On Commission

Seeking Grant Money Today

If a grant writer approaches your non profit organization offering to apply for grants in exchange for a percentage of the grants received - decline the offer. A grant writer should never be hired on commission. Grant writers accepting contingency pay is considered unethical in American professional fundraising. The foremost national professional fundraising organization in the United States is the Association of Fundraising Professionals ( AFP ).

Robert Wood Johnson Offers Multi-Sciences Collaboration Research for Health, 2 Year Scholar Appointments

Seeking Grant Money Today

Applications Invited for Robert Wood Johnson Foundation Health & Society Scholars Deadline: October 12, 2007 The Robert Wood Johnson Foundation ( [link] ) Health & Society Scholars program is designed to build the nation's capacity for research, leadership, and policy change to address the broad range of factors that affect health. Applications will be accepted online beginning July 13, 2007. From The Foundation Center.

What Are Grant Donors Looking For? Capacity Building and Getting More Bang For the Grant Buck.

Seeking Grant Money Today

The James Irvine Foundation TCC Briefing Paper, "Deeper Capacity Building for Greater Impact", April 2007] The James Irvine Foundation 's "Deeper Capacity Building for Greater Impact" [28 page free PDF file] explains the ".inherent Foreward, The James Irvine Foundation TCC Briefing Paper, "Deeper Capacity Building for Greater Impact", April 2007] To quote the Vice President for The James Irvine Foundation's Programs, Martha Campbell, the briefing paper has been published ".to

Paper 40

Mission Paradox

Nonprofit Consultant Blog

I am a member of the Nonprofit Blog Exchange - a group of nonprofit bloggers who try to promote each other's work as resources for the nonprofit community online. As part of that exchange, we occasionally post reviews of each other's web sites. Today I'd like to introduce you to the Mission Paradox Blog of Adam Thurman.

Yet more on percentage-based fundraising - AFP ups the ante

Nonprofit Consultant Blog

Just other day I posted an email exchange I had in which my correspondent argued that, contrary to what AFP (Association of Professional Fundraisers) and others may say, there are times when when contingency or percentage-based fundraising fees may actually be more ethical than flat fee or hourly rates.

Stupid Direct Mail

Fundraising Breakthroughs

It went on to suggest that the group needed money and I should give it to them in exchange for a tax deduction. I've been holding two terrible mail appeals from nice organizations in my heart for the last few weeks. So that none of us repeats their mistakes, I share the __basic__ lessons here. The Plain, Cheap, and Ugly Appeal The letter was on it's way to the recycling bin.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap. Wrote growing up digital 1997 then grown up digital 2007.

Forum 195

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

The shift in marketing activities from one-off, transactions or exchanges to dynamic and tailored interactions aimed at building relationships and retaining customers across many different marketing domains (e.g., Some social marketers have examined these same concerns for our field and come to similar conclusions (Hastings, 2003; Lefebvre, 2007; Marques & Domegan, 2011; Peattie & Peattie, 2003). Service is the fundamental basis of exchange 2. 2007).

Dear Western Donors: “For God’s Sake, Please Just Stop”

Wild Woman Fundraising

Yet when Bono spoke at an international conference in Tanzania in 2007, he was heckled by some Africans who insisted that aid isn’t what Africa needs and that he should back off. Half the Sky! Read it!

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives. Service-Dominant marketing Logic (S-D Logic) marks a shift from this 'marketing-to' approach to a 'marketing-with' perspective (Lusch, 2007). 2007).

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

These authors also note that the exchange relationship is altered when switching from social rewards to financial ones. 2007). "The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ).

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention. Note: IDEO did present at our 2007 Innovations in Social Marketing Conference ). Design thinking has been taking over the conversation about innovation in business, marketing and yes, design.

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. A gift exchange doesn’t need to be expensive, it just needs to be sincere. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis.

Macromarketing and Social Change

Social Marketing and Social Change

Layton (2011, p.259) defines a marketing system as: “A network of individuals, groups and/or entities; embedded in a social matrix; linked directly or indirectly through sequential or shared participation in economic exchange; which jointly and/or collectively create value with and for customers, through the use of; assortments of products, services, experiences and ideas; and. Diez Roux, 2007; Oltvai & Barabasi, 2002; Sallis et al., 2007).

Facebook and Myspace Causes App passes $10m in donations

Giving in a Digital World

Great news from the folks behind ‘Causes’ last week, with the announcement that they just passed the $10m point in donations since launch back in May 2007. Remember those far gone halcyon days of summer 2007 when you first had a whole range of apps to add to your profile – and ended-up playing with Zombies and Foodfight?). Clearly, the growth in Facebook user numbers has been incredible since Causes launched back in May 2007.

Facebook and Myspace Causes App passes $10m in donations

Giving in a Digital World

Great news from the folks behind ‘Causes’ last week, with the announcement that they just passed the $10m point in donations since launch back in May 2007. Remember those far gone halcyon days of summer 2007 when you first had a whole range of apps to add to your profile – and ended-up playing with Zombies and Foodfight?). Clearly, the growth in Facebook user numbers has been incredible since Causes launched back in May 2007.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Similarly, the work of Christakis & Fowler (2007, 2008) provides descriptive evidence that the likelihood of becoming obese rises as close members of one’s social network become overweight and obese and that stopping smoking is also highly susceptible to the smoking status of others. 2007). 2007). 2007) Connections: An Introduction to the Economics of Networks. 2007). 2007). 2007).

Pew Data On Online Citizenship

The Agitator

9% exchanged emails with neighbors about community issues and 5% say they belong to a community email listserv. In another report, The State of Online Video , Pew reports that 7 in 10 adult internet users (US) have viewed or downloaded video online … that’s slightly over half of all adults (52%) … Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey.

Fire The Top 83 Direct Response Fundraisers?

The Agitator

According to the Index the number of new donors has risen from a bit more than 5% in 2007 to a bit more than 7% in 2010. Is there a problem in the fact that most of these organizations build a large part of their declining acquisition programs by exchanging names through cooperative data bases and other ‘take in each others’ laundry’ resources? Yesterday, Target Analytics published its Index of National Fundraising Performance for the 12 months ending December 31, 2010.

The Challenge of Health Communication Research for Health Policy

Social Marketing and Social Change

Implications for health communication policy research Rich (2007) has noted that policy making is, in part, a learning process of information gathering and analysis to reduce uncertainty and maximize the effectiveness of the process. How do we move from permission-based to demand-driven marketing of participation in health information exchanges? Thousand Oaks, CA: Sage Publications, 2007 (pp.233-249). Engaging patients for health information exchange.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

GoingOn hosts your network for free in exchange for letting them serve ads on your site. Tis the season for email marketing. We can help.

A New Online Fundraising Management Databse and Tool Offers Easy Fundraisng & Social Media Management, Too, But.

Seeking Grant Money Today

I truly was shocked when I learned, in around 2006 or 2007, they'd decided to forgo this product as it was excellent. Also to be clear, I have not used Stay Classy and I did not receive anything from them in exchange for this post or its content.