Branding Your Nonprofit: An Investment in Your Tomorrows
DECEMBER 13, 2007
Similarly, names like the Phoenix Art Museum or the National Center for Victims of Crime give prospective supporters a good idea of their mandates. This article first was originally published on December 13, 2007 based on a December 23, 2004 article in Today''s Fundraiser. Elaine Fogel 2004. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart."