Come on Mary, Don’t Fear The Phone-A-Thon
Wild Woman Fundraising
NOVEMBER 1, 2011
Before telemarketing became heavily regulated in 2003, the rapidly plummeting cost of making phone calls meant that telemarketers had little reason *not* to make unsolicited calls, just as we see with spam email today. We still raised quite a bit of money, but not as much as we had hoped. The results were amazing: they doubled the amount of money they made per member contacted. Today’s post is by Michael Nyman, of Impact Dialing.